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☆ Small-business owners still see value in paid ads. Here are their 3 tips for getting the most bang for your buck.
▼ + stars: | 2023-01-25 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +7 min

It's a tough market for paid advertising, but these marketers found a way to see results from it. Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel. Not so fast: There are still plenty of companies finding value in paid marketing to get in front of new customers, grow their brand reach, and increase sales. Sporer, Fredlender, and other small-business owners shared with Insider the strategies that have been helping them get results from paid advertising. Justin Fredlender, the vice president of growth at Ritual, says paid advertising is "part art, part science."

☆ UV light from gel manicures can cause cancer-causing mutations, study finds
▼ + stars: | 2023-01-25 | by ( Kristen Rogers | ) edition.cnn.com time to read: +7 min

In fact, the results reaffirm the reason why some dermatologists have changed the way they get their gel manicures or have stopped getting them altogether. “Tanning beds are listed as carcinogenic and UV nail lamps are mini tanning beds for your nails in order to cure the gel nail,” Curtis said. “I would recommend alternatives to gel nails, such as the new wraps that are available online.” (Gel nail wraps or strips are stick-on gel nail products that don’t always require being set by UV nail dryers.) Some salons use LED lights, which “are thought to emit either no UV light or much, much lower amounts,” Lipner said. Russak doesn’t get gel manicures very often but uses sunscreen and gloves when she does, she said.

Persons: ”, Julia Curtis, wasn’t, ” Curtis, Ludmil Alexandrov, ” Alexandrov, Julie Russak, Russak wasn’t, there’s, ” Russak, Shari Lipner, Lipner wasn’t, Curtis, “, ” Lipner, Lipner, —, Russak, Joshua Zeichner Organizations: CNN, Nature Communications, University of Utah, UCAR Center for Science Education, University of California, Dermatology, Presbyterian Hospital, Weill Cornell Medical Center, Mount Sinai Locations: San Diego, New York City, corneocytes, Mount

☆ Florian Ledoux: The icy patience of an Arctic photographer
▼ + stars: | 2023-01-19 | by ( Nell Lewis | ) edition.cnn.com time to read: +7 min

CNN —The polar bear was just a faraway speck in a frozen white expanse. “It’s the price we pay to get unique images,” recounts award-winning French photographer and filmmaker Florian Ledoux. Florian LedouxThe months when the sun just starts to poke through create the perfect palette for a photographer, Ledoux says. Yet these are the days Ledoux lives for. Disney, Netflix or the likes will request a specific shot of a polar bear, such as a successful hunt or a mating scene.

Persons: speck, ”, Florian Ledoux, Florian Ledoux Ledoux, Ledoux, “ That’s, hasn’t, Florian, Florian Ledoux “ Organizations: CNN, Disney, Nature, Netflix, Oceanographic Magazine Locations: Tromsø, Norway, Longyearbyen, Svalbard

☆ Wall Street's favorite retail stocks include Amazon and this little-known shoe company
▼ + stars: | 2023-01-15 | by ( Samantha Subin | ) www.cnbc.com time to read: +2 min

Surging inflation, inventory gluts and fears of slowing consumer spending battered some popular retail stocks in 2022, but analysts think some of these names are poised for a rebound in the new year. The SPDR S & P Retail ETF (XRT) , which tracks the sector, plummeted 33% as companies grappled with this difficult macro environment and fears of a slowdown in spending on discretionary goods. A slew of little-known retail stocks dominated the list, including Shoe Carnival , a footwear company with a unanimous buy rating on Wall Street and the largest upside potential of the group. The owner of The Vitamin Shoppe shed 54% in 2022, but analysts expect good times ahead for the stock. Eighty-percent of analysts say shares are a buy, with the consensus price target implying 33% upside from Thursday's close.

When shopping for products to help address issues like under-eye puffiness, dark circles and fine lines, it’s important to buy items specifically designed for the under-eye area, said Dr. Karen Burke, a board-certified dermatologist and research scientist. According to the medical experts we consulted, under-eye patches work by targeting dark circles, crow’s feet, wrinkles and fine lines. The best under eye patches and masks of 2023Below are a handful of expert-recommended under-eye patches that are formulated to nourish the under-eye area. The experts we spoke to gave these eye patches a thumbs up when it comes to combating puffiness thanks to a cooling cucumber extract. These under-eye patches can be reused up to 10 times, according to the brand.

There were new twists on foldable devices, cars that changed colors and smart ovens that live streamed dinners. Patrick T. Fallon/AFP/Getty ImagesBMW unveiled a wild color-changing concept car with 260 e-panels that can change up to 32 colors. During a demo, different parts of the car, including the wheel covers, flashed in varying hues and swirls of colors. A new look for foldable phonesSamsung's Flex Hybrid Display concept folds and slides SamsungSome companies offered a new twist on the foldable phone concept. The lock, which will cost $300, will be available for purchase late this spring, according to a company press release.

☆ What Marketers Need to Know About the FTC’s Updated Guidelines on Health Claims
▼ + stars: | 2023-01-07 | by ( Megan Graham | ) www.wsj.com time to read: +8 min

Federal Trade Commission guidelines for advertising health-related products just got a big refresh—and they could be a rude awakening for marketers making overzealous claims about products such as supplements or health apps. Here is what marketers should know about the new guidelines and what they will mean for the industry. “They consider anything that has some claimed benefit for human health to be a health product,” he said. And I think this just sort of formalizes the fact that it’s going to do that.”What kind of substantiation is needed to make health claims? Yadim Medore, founder and CEO of dietary supplement-focused consulting firm Pure Branding Inc., said the new guidelines will raise the bar for the kind of research needed for companies to make health claims.

☆ Tech’s biggest show is set to kick off in Las Vegas. Here’s what to expect
▼ + stars: | 2023-01-04 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +5 min

The Consumer Electronics Show, now in its 56th year, kicks off this week in Las Vegas with a familiar mix of cutting edge technology and oddball gadgets. And this year’s event, in particular, could show how companies are thinking about products as pandemic concerns recede for some consumers but recession concerns remain. This year, featured speakers will include executives from traditional tech companies such as Samsung, Sony and Amazon, as well as other brands like John Deere, Delta and BMW. Still, the topic of virtual reality products will remain a focus for some companies. HTC is expected to launch the Vive Focus 3 this week at the show, with an emphasis on the metaverse.

☆ Here's the difference between your healthspan and lifespan—plus, how your diet factors in
▼ + stars: | 2022-12-30 | by ( Renée Onque | ) www.cnbc.com time to read: +2 min

For decades, scientists have studied lifespan to determine the impact of the factors that dictate how humans age. Lifespan and healthspan will always overlap in some way, but there is a major difference between the two, says Alan Cohen, associate professor at the Butler Columbia Aging Center at Columbia University. Here's how each term is defined and how diet may play a role in lengthening them both, according to Cohen. Healthspan vs. lifespan: What's the difference? There are different aging metrics, so one diet won't decrease aging across the board.

☆ Brazilian soccer legend Pelé died of colon cancer. Here are the cutting-edge clinical trials trying to find new treatments for the disease.
▼ + stars: | 2022-12-30 | by ( Sarah Braner | ) www.businessinsider.com time to read: +4 min

The Brazilian soccer legend Pelé died of colon cancer Thursday at 82. Colon cancer is the third most common cancer, affecting almost 2 million people each year. Colorectal cancer is the third most common cancer, according to the World Cancer Research Fund International. Pelé isn't the only celebrity to have died of colon cancer in recent years — the Black Panther star Chadwick Boseman died of the disease in 2020 at the age of 43. Here are the cutting-edge phase-three clinical trials for colon cancer, in order of how recently they began.

☆ Skin care bestsellers: The most purchased products we covered in 2022
▼ + stars: | 2022-12-29 | by ( Mili Godio | Mili Godio Is An Associate Reporter For Select On Nbc News. | ) www.nbcnews.com time to read: +4 min

Skin care should be a top priority no matter the season, according to the dermatologists we spoke to this year. They stressed the importance of wearing sunscreen during the hot summer months and moisturizing your dry skin in the winter. Throughout 2022, we saw plenty of interest in a variety of skin care products to tackle any issues your skin may face in between, including SPF scalp protection, under-eye patches, pimple patches and more. And as the year comes to a close, we’re taking a look back on some of the skin care products Select readers loved the most. Below, we listed the most purchased products in 2022 across our skin care and wellness coverage.

☆ 11 retinol and retinoid products for acne, wrinkles and more
▼ + stars: | 2022-12-28 | by ( Morgan Greenwald | Morgan Greenwald Is A Senior Editor For Select On Nbc News. | ) www.nbcnews.com time to read: +16 min

SKIP AHEAD Retinol and retinoid products | Retinol vs. retinoid | How to use retinol | What are the potential side effects of retinol? The serum contains time-released 1.5% retinol — which is on the higher side for retinol products — as well as vitamins C and E and squalane to moisturize the skin, according to the brand. Since retinoid products speeds up skin cell turnover, it can leave your skin feeling and looking dry, red and irritated. Greenwald has tried dozens of skin care products and brands over the years, including retinol products. Based on their guidance and recommendations, Greenwald reviewed the features and ingredients of highly rated retinoid products from brands like Neutrogena, Skinceuticals, Peter Thomas Roth, The Ordinary and more.

☆ China turns to lemons, peaches and traditional medicine in wake of Covid wave
▼ + stars: | 2022-12-27 | by ( Lee Ying Shan | ) www.cnbc.com time to read: +1 min

Farmers sort and package lemons at a workshop on November 24, 2020 in Neijiang, Sichuan Province of China. Covid cases in China saw a spike following the country's relaxation of strict Covid rules. Also rising: the prices of traditional Chinese medicine and lemons, as Chinese citizens scramble for protection from the virus. "I did not know that lemon prices could triple in one day," posted another Weibo user. Fresh Hippo, another e-commerce merchant owned by Alibaba, reported that week-on-week sales of canned yellow peaches popped almost 900%.

☆ Russia's Navalny accuses authorities of using prison to break his health
▼ + stars: | 2022-12-26 | by ( ) www.reuters.com time to read: +3 min

In a post on Twitter, he also complained of being injected with unknown drugs. "See how the system works when you are not allowed to beat up a person, but your leadership ordered you to hurt them badly," the Twitter post said. Navalny said he had asked for a month and a half to see a doctor. The Twitter post included images from Navalny's medical records, which he said had been released to him a month after he asked to see them. Navalny, his allies and Western governments and rights groups say he was the victim of trumped-up charges designed to silence him.

☆ A nutritionist shares the best snacks to bring on a plane to boost your immune system
▼ + stars: | 2022-12-26 | by ( Monica Pitrelli | ) www.cnbc.com time to read: +5 min

But there are steps people can take to reduce their chances of getting sick, say health specialists at Spain's SHA Wellness Clinic. Source: SHA Wellness ClinicEating a nutrient-dense diet is the top recommendation from Melanie Waxman, an integrative nutrition specialist and eating coach at SHA Wellness Clinic. Nori is alkaline and provides a good source of vitamin C, as well as omega-3 fatty acids, protein and minerals." Nori is alkaline and provides a good source of vitamin C, as well as omega-3 fatty acids, protein and minerals." Supplements, for someStudies indicate that certain supplements — such as vitamin C, vitamin D, zinc, garlic, echinacea and green tea — may strengthen the body's immune response, Mera said.

☆ Ehlers-Danlos syndrome affects millions. Why isn't the medical profession paying more attention?
▼ + stars: | 2022-12-24 | by ( Sarah Lazarus | ) edition.cnn.com time to read: +19 min

“Have you heard of Ehlers-Danlos syndrome?” the podiatrist asked me. There are 13 types of Ehlers-Danlos syndrome (EDS), according to research and advocacy organization The Ehlers-Danlos Society. Drag queen Yvie Oddly, who has hypermobile Ehlers-Danlos syndrome, crab walks down the pink carpet at RuPaul's DragCon LA in 2019. Bluestein says that for many years it was thought that one in 5,000 people had Ehlers-Danlos syndrome. But despite her career choice, Bluestein only received her hEDS diagnosis when she was 47 – more than 30 years later.

☆ Sri Lanka's cancer patients struggle amid economic chaos
▼ + stars: | 2022-12-22 | by ( ) www.reuters.com time to read: +6 min

The 32-year-old vegetable farmer was diagnosed with lung cancer in 2021 and started receiving treatment earlier this year just as Sri Lanka's economy went into free-fall. Amid crippling fuel scarcity and weeks of unrest, Kumarasinghe said he was unable to travel the 155 km (96 miles) between his home and Sri Lanka's main cancer hospital on the outskirts of the country's largest city, Colombo, for treatment. Kumarasinghe is among hundreds of cancer patients who have had their treatment upended by Sri Lanka's worst economic crisis since independence from Britain in 1948. Hospitals countrywide have struggled to contend with severe drug shortages, which have worsened over the last eight months, a representative of Sri Lanka's largest doctors union told Reuters. Sri Lanka's health ministry and senior health officials did not respond to calls from Reuters.

In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective." It's difficult to know just how many refunds Olaplex has issued. "A lot of this is breakage that came up after using Olaplex," she tells viewers. She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products.

But for a place that until earlier this month assiduously tracked every case, there is now no clear data on the extent of the virus’ spread. Customers queue at a pharmacy in Beijing, China, on Tuesday, December 13. Authorities on Wednesday morning reported 2,249 symptomatic Covid cases nationally for the previous day, 20% of which were detected in the capital. A closed Covid testing booth in Beijing, China, on Tuesday, December 13. Chinese state media has since warned people the preserved fruit is not a Covid remedy nor a substitute for medicine.

☆ 13 Unique Gifts for the Mom Who Doesn’t Want Anything
▼ + stars: | 2022-12-13 | by ( ) www.wsj.com time to read: +7 min

The woman forever insisting she doesn’t need anything for the holidays, her birthday or Mother’s Day. With 200-plus thoughtful prompts and quick-hitting questions (What food do you like to have made for you when you’re sick? For the fragrance fanThis cool subscription service makes a unique gift for any mom, delivering an 8 mL bottle of perfume to her door every month. For the mom who’s tired of getting flowersThink of succulents as the gateway into plant parenthood. For the mom who could use a pick-me-upDare we say this is the sort of offering that will have her buzzing?

☆ Making the case for anchovies
▼ + stars: | 2022-12-12 | by ( Casey Barber | ) edition.cnn.com time to read: +7 min

Bagna cauda, the Italian dipping sauce made from anchovies, garlic, butter and olive oil, is traditionally served with crudités as an appetizer. Bagna cauda is an Italian dipping sauce for vegetables made from anchovies, garlic, butter and olive oil. Anchovies in pastaFinally, the same strategy of dissolving the umami flavors of anchovies in a sauce comes into play when making a rich and comforting pasta. When buying anchoviesWhen choosing a tin or jar of anchovies, Roman said to make sure the anchovies are oil-packed, salt-cured anchovy fillets, not brined, pickled or whole anchovies. Though the ingredients in each container should be the same — anchovies, salt and olive oil — the fillets will vary in saltiness, taste and texture.

☆ In China's Wuhan, a shadow of reserve and resentment even as COVID lockdowns ease
▼ + stars: | 2022-12-09 | by ( Martin Quin Pollard | ) www.reuters.com time to read: +5 min

"We know the country is reopening but we ourselves haven't let down our guard," said one Wuhan cornershop owner. "This has never happened before, not even at the start of the outbreak in 2020," said one Wuhan pharmacist surnamed Liu. Health authorities in Wuhan reported 229 new COVID cases on Thursday, while health authorities in Beijing reported more than 16,000 cases nationwide on the same day. REUTERS/Martin Pollard 1 2 3 4By November, as frustration towards the zero-COVID policies mounted, some Wuhan residents like Sam Yuen, a teacher, joined protests demanding an end to the lockdowns, alongside thousands of others in cities across China. City authorities put the official death toll at 3,869 in April 2020.

Pantone recently announced its 2023 Color of the Year: Viva Magenta. SKIP AHEAD Viva Magenta home products | Viva Magenta kitchen products | Viva Magenta beauty products | Viva Magenta apparel and accessoriesAs many sought to do with the 2022 Color of the Year, Very Peri, you may be interested in incorporating Viva Magenta into your wardrobe or home. Viva Magenta home productsThis expert-recommended rowing machine from Hydrow has a Viva Magenta option available for pre-order that is set to ship in February 2023, according to the brand. Pets can get in on the Viva Magenta trend with this plush bed, available in a color close to the new Pantone Color of the Year. Viva Magenta apparel and accessoriesPantone offers a handful of products in Viva Magenta, including this long keychain.

☆ Measles outbreak in central Ohio grows to more than 50 children, driven by ‘lack of vaccination’
▼ + stars: | 2022-12-06 | by ( Jacqueline Howard | ) edition.cnn.com time to read: +9 min

CNN —A measles outbreak in central Ohio is growing, sickening more than 50 children, with many of them needing hospitalization, according to data updated Tuesday by Columbus Public Health. “Measles can be very serious, especially for children under age 5,” Columbus Public Health spokesperson Kelli Newman wrote in an email Monday. In the Ohio outbreak, the hospitalized children have been seen at Nationwide Children’s Hospital. “For measles, it is the most infectious disease we have,” she said. Pediatric hospitals already strainedWhile the measles outbreak spreads across central Ohio, the United States has been battling a surge of respiratory illnesses, such as flu and RSV, or respiratory syncytial virus, and the ongoing Covid-19 pandemic.

☆ How to screen for colon cancer
▼ + stars: | 2022-12-06 | by ( Sandee Lamotte | ) edition.cnn.com time to read: +7 min

A representative for Alley confirmed to CNN via email on Tuesday that she had been diagnosed with colon cancer prior to her death. Colorectal cancer, which includes colon and rectal cancers, is the second most common cause of death from cancer in 2022, outranked only by lung and bronchus cancer, according to the National Cancer Institute Surveillance, Epidemiology and End Results Program. Regular checkups are the best way to keep colon cancer at bay, according to the US Preventive Services Task Force. DNA stool test: A DNA stool test is another option, the society said. “You didn’t put the scope in yet, did you?” asked Couric, whose husband, Jay Monahan, had died from colon cancer at age 42 in 1998.

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