An illustrative image of the Amazon shopping app seen on a mobile phone screen in front of an old, left, and a new, right, Amazon shopping app icon displayed on a screen.
Amazon on Thursday announced a new artificial intelligence assistant for shopping called Rufus.
Amazon has launched numerous generative AI tools and services in recent months, capitalizing on the hype sparked by OpenAI's ChatGPT.
The company has tested AI tools to answer shoppers' questions and summarize reviews, as well as an AI feature to help third-party sellers write listings.
Outside of its retail business, Amazon has introduced Q, a chatbot for businesses, and Bedrock, a generative AI service for cloud customers.
Persons:
Rufus, Amazon, Andy Jassy, OpenAI's ChatGPT
Organizations:
Amazon
Locations:
U.S