Another ad showed men in everyday jobs and situations and alternatively as soldiers, concluding with the phrase: "You're a real man.
One ad, Reuters noted, invited men to sign a contract with the Russian defense ministry for a salary starting at 204,000 Russian rubles ($2,495) a month.
Anadolu Agency | Anadolu Agency | Getty ImagesThe U.K.'s defense ministry noted Sunday that Russia had launched "a pervasive campaign" aimed at attracting new recruits.
"The new adverts appeal to potential recruits' masculine pride, appealing for 'real men', as well as highlighting the financial benefits of joining up," it said via Twitter. "
Nonetheless, the ministry said it was highly unlikely that the campaign will attract the Russian defense ministry's reported target of 400,000 volunteers.