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☆ A CEO's apology is a make-or-break moment. Here's how to do it right.
▼ + stars: | 2023-01-04 | by ( Josée Rose | ) www.businessinsider.com time to read: +4 min

When a CEO or company messes up and trust is broken, the apology must be done right. Trust is the everyday currency of business, PwC's Wes Bricker says. CEOs must be aware that the way they apologize is just as important as the words "I'm sorry." In recent years, a corporation's or CEO's apology has taken on greater significance because customers and employees are often quick to demand that leaders take ownership and show transparency around their actions. Sucher said CEOs were receptive to a framework on how to apologize because "everyone messes up at times."

☆ The year that brought high-flying Silicon Valley back down to earth
▼ + stars: | 2022-12-30 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +9 min

The tech industry, already dominant, only seemed destined to grow even bigger at the start of this year. The spread of the Omicron variant suggested a continued pandemic-fueled demand for digital goods and services, which had buoyed many tech companies. The result was a bloodbath unlike anything the tech industry has seen in the past decade. For years, Silicon Valley has held up its founders as visionaries who can see far into the future. “I do not think venture is cratering, or the tech industry is cratering as an industry.”But for now, at least, there appears to be no end in sight to the pain for Silicon Valley and those who work in it.

☆ Meet the VC firms that want to help immigrants found their own startups so they keep their talents in the US
▼ + stars: | 2022-12-28 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +3 min

Immigrants play a vital role in the US tech industry, and many have founded successful companies. These VC firms and startup incubators can help immigrants on work visas found companies. But that opportunity simply isn't available to a certain key class of tech worker: The immigrants who are in the US on work visas like the H-1B. H-1B visas are sponsored by the holder's employer, meaning that if they lose their job — either voluntarily or as part of a layoff — they generally have to return to their home country within 60 days. Insider spoke with four firms that focus on investing in immigrant founders, which represent a mix of VC firms and startup incubators, about how to pitch them and which types of resources they could provide.

☆ There is no going back to zero-COVID for China, says Silvercrest's Patrick Chovanec
▼ + stars: | 2022-12-28 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThere is no going back to zero-COVID for China, says Silvercrest's Patrick ChovanecPatrick Chovanec, Silvercrest Asset Management, joins 'The Exchange' to discuss China's reopening and its 100-year plan.

☆ Top Marketers Are Turning Their Side Projects Into Legitimate Businesses
▼ + stars: | 2022-12-27 | by ( Patrick Coffee | ) www.wsj.com time to read: +7 min

Turning side projects into stand-alone businesses or full-time occupations can be difficult or even impossible for chief marketing officers, whose jobs have become increasingly demanding and complex. “I loved the idea of Paris, especially as a place that I might someday pluck up the courage to start the company,” said Ms. Howard. Dashlane was unaware that Ms. Howard was developing a new company until she announced her resignation, she said. Soon after he left the soft-drink giant, Mr. Cottrill received a call from industry veteran Gary Koepke. New ideas, new challengesWorking on side projects has helped marketers develop different skill-sets and, in some cases, explore new careers.

☆ U.S. FDA weighs regulating cannabis compound CBD in food, supplements - WSJ
▼ + stars: | 2022-12-27 | by ( ) www.reuters.com time to read: +1 min

Dec 27 (Reuters) - The U.S. Food and Drug Administration (FDA) is planning to make recommendations on how to regulate the use of popular cannabis compound CBD in food and supplements, the Wall Street Journal reported on Tuesday, citing agency officials. After weighing the evidence on the compound's safety, the FDA will decide within months how to regulate legal cannabis and whether that will require new agency rules or new legislation from Congress, according to the report. Cannabidiol, or CBD, is a non-psychoactive compound derived from cannabis. Cannabis products, excluding Jazz Pharmaceuticals PLC's (JAZZ.O) Epidiolex, are illegal at the federal level in the United States, although some states allow their use. Reporting by Raghav Mahobe in Bengaluru; Editing by Devika SyamnathOur Standards: The Thomson Reuters Trust Principles.

☆ Meet 25 power players transforming Google's multi-billion dollar ad business for the privacy era of 2023 and beyond
▼ + stars: | 2022-12-27 | by ( Hugh Langley | ) www.businessinsider.com time to read: +1 min

Google is rebuilding its advertising business as it readies to ax third-party cookies and mobile identifiers. These changes will require advertisers to rethink how they target consumers and measure campaigns. Insider identified the 25 power players at Google spearheading these changes. It's spearheading an initiative called Privacy Sandbox that's trying to rebuild how online ads work. Insider identified 25 of the most powerful people dedicated to rebuilding the Alphabet company's advertising business in 2023, based on our original reporting.

☆ Edgy Campaigns Are Out, TikTok Won’t Stop and Other 2023 Predictions for Marketers
▼ + stars: | 2022-12-19 | by ( Patrick Coffee | ) www.wsj.com time to read: +11 min

Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Most campaigns will focus on discounts to customers or showcase the usefulness of a company’s products, he said. Under this form of marketing, ad firms generally get paid upon completion of a desired end, such as a sale or download. In short, consumers should expect less “vacuous virtue-signaling” from marketers in the coming months, according to Mr. Proulx. But these platforms’ very struggles could result in ad bargains for marketers, said Mr. Solomon of Therabody.

☆ Dr. Fauci denounces 'lowlife' trolls for harassing his wife and daughters and says disagreeing with Trump 'triggered a lot of hostility'
▼ + stars: | 2022-12-10 | by ( Bethany Dawson | ) www.businessinsider.com time to read: +3 min

Anthony Fauci has denounced the "lowlife" trolls that harass his wife and children, in a BBC interview. Speaking on the Americast podcast about the abuse he faces, Fauci said his wife and children were harassed after people found where they lived and their phone numbers. He told Americast that disagreeing with Trump's stance on COVID-19 "generated an extraordinary amount of hostility" from "far-right" activists. "I would not under any circumstances adopt the Swedish model because if you look at the deaths and hospitalizations in Sweden compared to other Scandinavian countries, it's much, much worse," Fauci told Americast. Fauci, 81, is set to step down as the White House's chief medical advisor at the end of Biden's first time.

☆ As the world courts TSMC, Taiwan worries about losing its ‘silicon shield’
▼ + stars: | 2022-12-09 | by ( Juliana Liu | ) edition.cnn.com time to read: +6 min

TSMC is considered a national treasure in Taiwan and supplies tech giants including Apple (AAPL) and Qualcomm (QCOM). Chiu claimed that the chip giant was under political pressure to move its operations and its most advanced technology to the US. In response, Wu said there was no secret deal, nor was there any attempt to diminish the importance of Taiwan to TSMC. But he believes the company will continue to manufacture its most advanced technology at home. Many experts believe that by the time 3-nanometer chips are being made in Arizona, TSMC’s Taiwan operations would be producing even smaller, more advanced chips.

☆ Hertz Names First CMO Since 2020 Amid New Focus on Electric Vehicles
▼ + stars: | 2022-12-08 | by ( Patrick Coffee | ) www.wsj.com time to read: +4 min

Hertz Global Holdings Inc. named former GE Appliances marketer Wayne Davis as its new chief marketing officer, making him the first CMO at the car rental services company since 2020, a spokesman said. The company’s most recent chief marketing officer, Jodi Allen, died in 2020. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Electrification “speaks to mobility, and it speaks to making Hertz a brand for the future,” Mr. Davis said. Mr. Davis previously spent more than a decade at General Electric’s appliances division, which became GE Appliances after being acquired by Haier Smart Home Co. Ltd. in 2016.

☆ Rents will keep rising as mortgage rates make home buying harder, says Patrick Carroll
▼ + stars: | 2022-12-08 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRents will keep rising as mortgage rates make home buying harder, says Patrick CarrollPatrick Carroll, Carroll Management Group founder and CEO, joins 'Power Lunch' to discuss which way Carroll sees rents trending, if the company's a builder of homes or an investor and whether there's a lasting impact from the pandemic on the real estate market.

Police arrested two people in connection with the slaying of renowned Migos rapper Takeoff, who was "an innocent bystander" when he was fatally shot last month, Houston authorities said Friday. News of the arrests came one month after Kirshnik Khari Ball, known professionally as Takeoff, was killed on Nov. 1 outside a downtown Houston bowling alley. Officials said Takeoff and Quavo, 31, another member of Migos, were at a private party at 810 Billiards & Bowling. Police would not discuss if Clark and Joshua knew Takeoff, or if they were invited to the private party. The group had four Top 10 hits on the Billboard Hot 100, although Takeoff was not on its multiweek No.

☆ Elon Musk's 'amnesty' pledge brings back QAnon, far-right Twitter accounts
▼ + stars: | 2022-12-02 | by ( Https | Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Brandy-Zadrozny-Circle-Byline-Template.Jpg | Brandy Zadrozny | ) www.nbcnews.com time to read: +12 min

A “general amnesty” has restored hundreds of accounts of right-wing activists and QAnon adherents, according to data reviewed by NBC News. The reinstatement of far-right accounts has coincided with a series of bans of left-wing accounts, leaving users unsure of how the company is now applying its rules. It’s a dangerous combination.”The reinstatements and bans come as researchers continue to monitor an uptick in hate speech, and high-profile users leave the platform. Among the spammers, copyright rule-breakers, adult-content creators and high-profile accounts, Twitter has reopened the door to a growing and emboldened community of trolls, white nationalists, conspiracy theorists and extreme right-wing activists. Those reinstatements also come after Twitter dramatically reduced its staff, including those dedicated to dealing with abuse and hate speech.

☆ Elon Musk’s Twitter Politics Add to Pressure on Tesla’s Brand Image
▼ + stars: | 2022-11-29 | by ( Patrick Coffee | Rebecca Elliott | ) www.wsj.com time to read: +6 min

Self-identifying Democrats in particular have soured on the car maker since Mr. Musk bought Twitter for $44 billion in late October, according to data from research firm Morning Consult. Mr. Musk, who plays a large role in the public image of Tesla and now Twitter, on Nov. 7 urged voters to back Republicans in the midterm elections. Net favorability is the percentage of respondents with positive perceptions of a brand minus the percentage with negative perceptions. Tesla also has millions of active supporters online, as does Mr. Musk. More than 94% of U.S. adults are now familiar with Mr. Musk, up from about 75% one year ago, according to Mr. Marlatt of Morning Consult.

☆ China's dealing with a host of issues that go well beyond Covid lockdowns, says Silvercrest's Chovanec
▼ + stars: | 2022-11-29 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailChina's dealing with a host of issues that go well beyond Covid lockdowns, says Silvercrest's ChovanecPatrick Chovanec, Silvercrest Asset Management economic advisor, joins 'Power Lunch' to discuss if investors are looking past the protests in China, what it would take for him to have more confidence in investing in China and more.

☆ A teen and his mom are starting over in another state after attacks on trans care
▼ + stars: | 2022-11-23 | by ( Jo Yurcaba | Jo Yurcaba Is A Reporter For Nbc Out. | ) www.nbcnews.com time to read: +10 min

The department began opening investigations into families days later, but Laird told NBC News in March that she didn’t have plans to move. The family’s story reveals part of the impact Abbott’s directive is having on the families of trans youths in Texas. They left out of fear that Noah would lose the care recommended by his medical team, but also because the state was becoming increasingly hostile for trans people, Laird said. He added that Laird and Noah are far from the only ones who have left the state — he knows of several. At least three other families with trans kids have also said in interviews that they have moved.

☆ More CMOs Are Investing in Their Personal Brands
▼ + stars: | 2022-11-18 | by ( Patrick Coffee | ) www.wsj.com time to read: +8 min

Efforts can include carefully composed LinkedIn posts about everything from corporate leadership to their costumes at the company’s recent Halloween party. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. “The best way to do that is for them to have their own strong personal brands,” said Ms. Pryor. Other marketing executives are getting help. SHARE YOUR THOUGHTS Should your company’s executives be able to expense ghostwriters for their personal social-media posts?

☆ Tripadvisor Names Its First CMO Since 2018
▼ + stars: | 2022-11-15 | by ( Patrick Coffee | ) www.wsj.com time to read: +4 min

Tripadvisor Inc. has hired John Boris as its first chief marketing officer in more than four years as the online travel company hopes to serve consumers who are willing to pay more to book flights and hotels. Mr. Boris had been chief growth officer at Australian blockchain gaming startup Immutable Pty. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Its marketing expenses rose 58% to $234 million during the same period thanks, in part, to an increase in search-engine marketing, according to the company’s earnings report. Tripadvisor also recently replaced its retiring chief financial officer with Mike Noonan, formerly of dieting app Noom.

☆ Why corporate leaders like Mark Zuckerberg, Jack Dorsey, and Evan Spiegel are all apologizing for the massive layoffs at their companies
▼ + stars: | 2022-11-15 | by ( Sarah Belle Lin | ) www.businessinsider.com time to read: +10 min

Since the pandemic, the largest tech layoffs have been at Meta, Getir, Booking.com, Twitter, Uber, Better.com., Peloton, and Groupon, Layoffs.fyi data show. Now companies in tech are reversing some of the huge hiring that they did in the past couple of years, Lee said. Mark Zuckerberg, MetaFacebook CEO Mark Zuckerberg speaks about "News Tab" at the Paley Center, in New York on October 25, 2019. In the memo he wrote: "Many people predicted this would be a permanent acceleration that would continue even after the pandemic ended. Jack Dorsey, ex-CEO TwitterTwitter CEO Jack Dorsey testifies before the House Energy and Commerce Committee in Washington, DC, in 2018.

☆ News that Apple iPhone production at Foxconn plant could drop by 30% is 'too extreme': Analyst
▼ + stars: | 2022-11-11 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNews that Apple iPhone production at Foxconn plant could drop by 30% is 'too extreme': AnalystPatrick Chen of CLSA says a forecast it received had a downward adjustment in the range of 5% to 10% of the originally scheduled volume.

☆ Turkey central bank firms grip on lira as election approaches
▼ + stars: | 2022-11-11 | by ( Nevzat Devranoglu | ) www.reuters.com time to read: +5 min

[1/2] A logo of Turkey's Central Bank is pictured at the entrance of its headquarters in Ankara, Turkey October 15, 2021. Unlike past schemes to support the lira, the central bank no longer needs to constantly tap its own reserves, according to 10 bankers and economists and one Turkish official. The central bank declined to comment for this article, but senior officials and President Tayyip Erdogan have regularly praised the new regulations. Bankers' calculations show the central bank has obtained about $100 billion this year under the new policy. Yet the central bank told bank executives this week it will continue with its regulations and policies, despite their criticism, according to sources at the meetings.

☆ Analysis: Silicon Valley's greatest minds misread pandemic demand. Now their employees are paying for it.
▼ + stars: | 2022-11-10 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +9 min

CNN Business —In the early months of the pandemic, Facebook only grew bigger and more central to our lives. On Wednesday, however, Zuckerberg reversed course and laid off more than 11,000 employees, marking the most significant cuts in the company’s history. In a memo to staff, Zuckerberg coughed up some of the hardest words in the English language. The Federal Reserve maintained near-zero interest rates at the time, giving tech companies easier access to capital. And private and public market valuations for tech companies only seemed to go higher.

☆ Elon Musk Tries to Convince Wary Advertisers to Stay on Twitter
▼ + stars: | 2022-11-09 | by ( Patrick Coffee | ) www.wsj.com time to read: +6 min

That prompted Mr. Musk to say there has been a “massive drop in revenue” in a tweet last Friday. “I understand if people want to, you know, give it a minute and see how things are evolving,” Mr. Musk said. “Obviously Twitter cannot be simply some extension of me, because then anyone who doesn’t agree with me will be put off,” Mr. Musk said. Other potential new features include letting verified subscribers post high-quality videos that are up to several hours long, according to Mr. Musk. Twitter’s pivot toward subscriptions and e-commerce could also help minimize trolls and fake accounts, according to Mr. Musk.

☆ Stripe and Meta's layoff memos are a lesson in accountability and empathy
▼ + stars: | 2022-11-09 | by ( Rachel Durose | ) www.businessinsider.com time to read: +5 min

Stripe's and Meta's memos are excellent examples of how leaders can handle layoff announcements. Similarly, on November 9, Meta cofounder and CEO Mark Zuckerberg released a public, company-wide message about the impending lay-off of 11,000 employees. Why these memos are resonating with workersIn one case, employees at the human-resource platform Compt discussed Stripe's memo in their company Slack. Stripe's memo praises the laid-off workers, stating that they would make "fantastic additions at almost any other company." "This was handled, in my opinion, the best way possible," Amy Spurling, the CEO and founder of Compt, said of Stripe's memo.

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