NEW YORK, July 27 (Reuters) - Meta Platforms (META.O) executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday.
Retention of users on the text-based app was better than executives had expected, though it was "not perfect," said Zuckerberg, speaking at an internal company town hall, the audio of which was heard by Reuters.
Zuckerberg said he considered the drop-off "normal" and expected retention to grow as the company adds more features to the app, including a desktop version and search functionality.
Meta is looking at adding more "retention-driving hooks" to entice users to return to the app, like "making sure people who are on the Instagram app can see important Threads," said Chief Product Officer Chris Cox.
Reporting by Katie Paul in New York and Sheila Dang in Austin; Editing by Muralikumar AnantharamanOur Standards: The Thomson Reuters Trust Principles.
Persons:
Mark Zuckerberg, Zuckerberg, We're, Chris Cox, Cox, Elon Musk, Katie Paul, Sheila Dang, Muralikumar
Organizations:
YORK, Reuters, Meta, Apple, Google, Microsoft, Elon, Thomson
Locations:
New York, Austin