The percentage is even higher among parents of kids and teens, the survey showed.
Trip planning can involve an arduous slog through booking websites, star ratings, travel reviews and fine print — first to find what to book, then to find the best available price.
Artificial intelligence is set to change this, with ChatGPT already proving that generative AI can provide itineraries and recommendations in a matter of seconds.
But Booking Holdings CEO Glenn Fogel told CNBC Travel he wants to "go beyond" that.
And using all the data we have, all we know about our customers, what they may want, trying to start that conversation."
Persons:
ChatGPT, Glenn Fogel, Fogel, —
Organizations:
CNBC Travel
Locations:
Naples, Italy