BEIJING — Chinese electric car company Nio said Thursday it will launch its lower-priced brand called Onvo on May 15.
The announcement comes amid a price war in China's highly competitive electric car market that's forced Tesla to cut prices.
Nio said the first Onvo model, the L60, will be a "family-centric smart BEV priced around RMB 250,000, in the same segment as Tesla Model Y."
Nio delivered 15,620 electric cars in April, up from 11,866 cars the prior month.
The company sells cars to Europe, but didn't specify whether Onvo would be available outside China.
Persons:
Nio, Tesla, BEV, William Li, Onvo, Le
Organizations:
Tesla, CNBC
Locations:
BEIJING, Europe, China