HustleSasa, which officially launched in November 2021, allows the singer-songwriter and fellow creatives to stream music or sell branded merchandise, concert tickets, food, fashion and other services in one mobile phone application.
Artists or vendors sell their products directly to the market, with no set-up costs or monthly fees, and receive payment instantly via bank card or mobile money, avoiding expensive commissions charged by some apps.
"Our region has one of the lowest payout rates in the world from other streaming platforms, but on HustleSasa you are getting value for money in real time," Alusa said.
Yaba, another Kenyan musician, said the app's streaming service allows him to make more money and to connect directly to his audience.
"It's the future of ticketing, it's the future of selling merch, it's the future where we are going to have the power and future in our hands."