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The lawsuit stemmed from Cook's comment on a Nov. 1, 2018, analyst call that while Apple faced sales pressure in markets such as Brazil, India, Russia and Turkey, where currencies had weakened, "I would not put China in that category." Rogers, based in Oakland, California, said jurors could reasonably infer that Cook was discussing Apple's sales outlook in China, not past performance or the impact of currency changes. The judge also said that prior to Cook's comment, Apple knew China's economy had been slowing and had data suggesting that demand could fall. Apple and its lawyers did not immediately respond on Tuesday to requests for comment. The case is In re Apple Inc Securities Litigation, U.S. District Court, Northern District of California, No.

Persons: Tim Cook, Yvonne Gonzalez Rogers, Rogers, Cook, Apple, Jonathan Stempel, Jonathan Oatis Organizations: Apple Inc, Apple, U.S, Norfolk Pension Fund, Apple Inc Securities Litigation, Court, Northern District of, Thomson Locations: U.S, China . U.S, Brazil, India, Russia, Turkey, China, Cupertino , California, Oakland , California, Norfolk, Norwich, England, Northern District, Northern District of California, New York

Apple and Broadcom have argued that they should have been allowed to raise the patent challenges during the trial. A jury found that the companies infringed Caltech's patents, ordering Apple to pay $837.8 million and Broadcom to pay $270.2 million. The Federal Circuit took issue with the amount of the award, and sent the case back for a new trial on damages. Apple and Broadcom told the Supreme Court that the Federal Circuit misread the law, which they said only blocks arguments that could have been raised during the review itself. President Joe Biden's administration urged the justices in May to reject the case and argued that the Federal Circuit had interpreted the law correctly.

Persons: Joe Biden's, Blake Brittain, Andrew Chung Organizations: U.S, Supreme, Apple Inc, Broadcom Inc, Caltech, Apple, Broadcom, California Institute of, Appeals, Federal Circuit, U.S . Patent, Federal, Microsoft Corp, Samsung Electronics Co, Dell Technologies Inc, HP Inc, Thomson Locations: Pasadena , California, Cupertino, San Jose, Los Angeles, Washington, New York

☆ Apple adds $25 mln venture capital commitment for minority-owned businesses
▼ + stars: | 2023-06-14 | by ( ) www.reuters.com time to read: +1 min

June 14 (Reuters) - Apple (AAPL.O) said on Wednesday it is investing an additional $25 million to three funds working with minority-owned businesses, bolstering its backing for communities that continue to be underrepresented in the technology space. The funds would go to Collab Capital, Harlem Capital and VamosVentures and boost the tech giant's venture capital support for diverse businesses, to $50 million. The statement comes more than two years after the Cupertino, California-based company's foray into VC funding to back entrepreneurs of color. Companies across the spectrum in corporate America have pledged to do more to support initiatives aimed at racial equity after the murder of George Floyd in 2020 prompted a global reckoning over racism. Reporting by Niket Nishant in Bengaluru; Editing by Maju SamuelOur Standards: The Thomson Reuters Trust Principles.

Persons: George Floyd, Niket, Maju Samuel Organizations: Collab, Harlem Capital, VamosVentures, Thomson Locations: Cupertino , California, America, Bengaluru

☆ Tim Cook bets his legacy on augmented reality
▼ + stars: | 2023-06-13 | by ( Clare Duffy | ) edition.cnn.com time to read: +11 min

David Paul Morris/Getty Images Cook speaks in front of an image of an iPhone 4S at Apple headquarters in 2011. Yui Mok/PA Images/Getty Images Tim Cook puts on a Boston Red Sox jersey before a baseball game between the Red Sox and the Detroit Tigers in June 2017. Justin Sullivan/Getty Images Tim Cook signs the box of a new iPhone X at an Apple Store in Palo Alto in November 2017. Andrew Harrer/Bloomberg/Getty Images Cook speaks via video conference at a House Judiciary subcommittee hearing on online platforms and market power in July 2020. In pictures: Apple CEO Tim Cook Prev NextFollowers of the company are divided on what the headset could ultimately mean for Cook.

Persons: Tim Cook, Steve Jobs, Cook, It’s, … it’s, ”, Margaret O’Mara, Andrew Burton, Phil Schiller, Jobs, David Paul Morris, Apple, Tom Williams, Marcio Jose Sanchez, Bono, Justin Sullivan, Tony Avelar, Stephen Lam, George Washington University's, Alex Brandon, Stephen Colbert, Jeffrey R, Pope Francis, Shutterstock Cook, Maddie Ziegler, AirPods, Monica Davey, James Corden, Pharrell, Beck Diefenbach, Reuters Cook, Yui Mok, Billie Weiss, Donald Trump, Jonathan, Oprah Winfrey, Win McNamee, Theresa Goh, Edgar Su, Andrew Harrer, Graeme Jennings, Noah Berger, Sajid Moinuddin, India's, Francis Mascarenhas, Brooks Kraft, it’s, Mike Bailey, “, Tim Bajarin, ’, ” Bajarin, Bajarin, they’ll Organizations: New, New York CNN, Apple, Vision, Apple Watch, University of Washington, Washington Post, Getty, Reuters, Alamy, Homeland Security, Governmental, Flint Center, Performing Arts, Cook, CBS, Serviziofotograficoor, Primary School, Boston Red Sox, Red Sox, Detroit Tigers, American Technology, White House, Steve Jobs Theatre, Carnegie Library, Central Public Library, Bloomberg, Singapore, Apple Worldwide, Conference, Epic Games, Apple Inc, FBB Capital Partners, Jobs Locations: New York, Cupertino , California, Cupertino, Palo Alto , California, Palo Alto, San Francisco, Down, London, Washington , DC, Oakland , California, Mumbai

☆ CNBC Daily Open: Tech is loving the possible rate pause
▼ + stars: | 2023-06-13 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +2 min

CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Hopes for a pause in interest rates helped to send stocks higher Monday. (Higher rates today lower the value of tech's growth tomorrow.) Big Tech stocks mostly rose at least 1%; Apple even hit an all-time high of $183.79 per share. On an average day, 80.6 million shares of the SPDR S&P 500 ETF Trust, a tracker of the broad S&P 500 index, are traded.

Persons: Tim Cook, Mark Zandi, Oracle's, That's Organizations: Apple Inc, Apple Vision, Apple Worldwide, Apple, CNBC, Traders, Federal Reserve, Moody's Analytics, Big Tech, Nasdaq, Dow Jones, Trust, Tech Locations: Cupertino , California, That's

☆ Apple shares hit an all-time high. What Wall Street says happens from here
▼ + stars: | 2023-06-13 | by ( Samantha Subin | ) www.cnbc.com time to read: +3 min

As Apple sets a new record, Wall Street remains conflicted over the trajectory for shares in the near term. The iPhone maker notched a new all-time high on Monday, a week after hitting an intraday high . AAPL YTD mountain Apple shares in 2023 But with the jump in shares putting Apple about 2% shy of Wall Street's consensus price target, questions remain over the likelihood of more upside in the near term. As of midday Tuesday, Apple shares traded at a forward price-to-earnings multiple of more than 31 times, above the multiple for the broader S & P 500. Despite Apple's steepening stock price and some reservations about its valuation, many analysts are keeping their bullish stance.

Persons: Paul Meeks, Research's Angelo Zino, Bullish, Dan Ives, Ives, Tim Cook, it's Organizations: Apple, UBS, Securities, Big Tech Locations: Cupertino

☆ Opinion: This Trump indictment will change history. The question is how
▼ + stars: | 2023-06-11 | by ( Jane Carr | Opinion Jane Greenway Carr | ) edition.cnn.com time to read: +17 min

We’re looking back at the strongest, smartest opinion takes of the week from CNN and other outlets. “Big Brother” is a fierce indictment of a power structure that surveils and oppresses while poverty and suffering proliferate. Clay Jones“Next year will mark 50 years since President Richard Nixon resigned as a result of the Watergate scandal. And yet, “Trump denies any and all wrongdoing and continues to remain the leader of the pack. “When former President Donald Trump took office in 2017, he left the rules in place.

Persons: CNN —, ”, Philippe Petit, Henri Matisse, Petit, Stevie Wonder, Jackson, Richard Nixon, —, interjected, “, Donald Trump, Clay Jones “, Julian Zelizer, “ Trump, Trump, Norman Eisen, Jack Smith, Eisen, Barack Obama’s, ” Eisen, Jennifer Rodgers, Ron DeSantis, Mike Pence, Chris Christie, Vivek Ramaswamy, Robert F, Kennedy Jr, Cornel West, Cupp, –, John Avlon, …, Avlon, Pence, televangelist Pat Robertson, Nicole Hemmer, “ Long, Robertson, Robertson “, David Mark, Geoff Duncan, Jason Lancaster, Kirsi Goldynia, Virginia Sole, Smith, ’, demonize fatness, Nick Anderson, Tess Taylor, Laura Schifter, Taylor, Marc Eichenbaum, Michael Nichols, “ Houston, Lawrence Downes, ” Eric Adams, ” —, ” Downes, Ellis, Evgeniy, it’s, Frida Ghitis, Reinhold Matay, Aaron David Miller, LIV, ” Miller, Octavio Jones, Jill Filipovic, ” Filipovic, Allison Hope, Justin Sullivan, Peter Bergen, Biden, Afghanistan Ana Homayoun, Amy Bass, Rose Zhang, Marty Irby, I’m, Britain's Prince Harry, Duke of Sussex, Hannah McKay, Reuters Prince Harry, Queen Victoria’s, King Edward VII, Harry, Prince Harry, Holly Thomas –, Thomas Organizations: CNN, GOP, Republican, Trump, Florida Gov, New, New Jersey Gov, Getty, Former New Jersey Gov, Adobe, Tribune, East Coasters, …, The, Democratic, Ukraine Ukrainian, Orange County National, USA, Sports, PGA, Saudi, Hillsborough High School, Reuters, Human Rights, Apple Vision, Apple Worldwide Developers, Court, Daily Locations: Manhattan, Florida, New Jersey, Pence’s, Washington ,, ” Houston, “, Texas, Chicago , New York, Sacramento, New York, New York City, White, Ukraine, Kherson, Russia, Nova, Orlando , Florida, USA, Saudi Arabia, Tampa , Florida, U.S, United States, Cupertino , California, Afghanistan, London, England, British, Botswana

☆ Apple’s new challenge: making VR headsets look cool
▼ + stars: | 2023-06-10 | by ( Jennifer Korn | ) edition.cnn.com time to read: +6 min

But behind this speculation is a more serious potential problem: even Apple may struggle to make VR headsets look cool. The new headset, which blends both virtual reality and augmented reality, is Apple’s most ambitious – and riskiest – new hardware product in years. In one early marketing image, a woman is shown wearing the headset while dressed in very chic clothing and lounging in an upscale living room. Apple’s silhouette ads in the early 2000s somehow managed to make not just iPods look cool, but also wired headphones. People use phones as Apple's Vision Pro headsets are on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023.

Persons: Tim Cook, Palmer Luckey, Oculus, memed, It’s, Robert Scoble, Larry Page, “ Robert, “ They’re, ” Lisa Peyton, “, Loren Elliott Loren Elliott, Reuters “, ” Marcus Collins, Collins, “ you’re, Alan Dye, it’s, ”, ” Peyton, “ It’s, they’ll Organizations: New, New York CNN, Apple, Facebook, Google, University of Oregon, CNN, Developers, REUTERS, Reuters, Ross School of Business, University of Michigan Locations: New York, —, Cupertino , California, U.S

☆ Apple Vision Pro: Impressive specs, new way of interacting could help it break the VR curse
▼ + stars: | 2023-06-09 | by ( Kif Leswing | ) www.cnbc.com time to read: +11 min

The Apple Vision Pro is significantly more powerful than nearly all competing products on the market. Huge specsThe new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. A new interfaceApple Vision Pro Source: AppleJust as the iPhone did, the Apple Vision Pro introduces a new kind of user interface. Apple Vision Pro Source: AppleEye tracking often uses small sensors to see where the user's gaze is resting. The Apple ecosystemApple CEO Tim Cook stands next to the new Apple Vision Pro headset.

Persons: what's, Inbar, Tipatat Chennavasin, Apple, Justin Sullivan, Avi Greengart, Chennavasin, Jamin Hu, Steve Kovach, Hu, Mac, Tim Cook, Sean Mann, Greengart, Mann Organizations: Apple, Engineers, University of Utah, Nintendo, Microsoft, Meta, Google, Sony, Nvidia, Fund, Superventures, Venture, Apple Vision, Apple Worldwide, Apple Vision Pro, Vision, Getty Locations: Cupertino , California, Apple's, iPhones

☆ What it's like to try Apple's new Vision Pro headset
▼ + stars: | 2023-06-06 | by ( Stephen Nellis | ) www.reuters.com time to read: +4 min

[1/4] Apple's Vision Pro headset is on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023. REUTERS/Loren ElliottCUPERTINO, California, June 5 (Reuters) - Apple Inc (AAPL.O) on Monday let analysts and media, including Reuters, try its $3,499 Vision Pro headset. The Vision Pro headset has a "digital crown" similar to an Apple watch crown, which can be tapped and turned to make the display transition fluidly between the real world outside and the virtual world inside. Even when fully immersed in a virtual world, exterior cameras keep an eye out for other humans. If another person approaches the user, that person starts to materialize through the virtual world.

Persons: Loren Elliott CUPERTINO, Carolina Milanesi, Apple, Stephen Nellis, Sam Holmes Organizations: Developers, REUTERS, Apple Inc, Monday, Reuters, Apple, Creative, Meta Platforms Inc, Vision Pro, Thomson Locations: Cupertino , California, U.S, Loren Elliott CUPERTINO , California, Hollywood

☆ 'A revolutionary product': Here's what Wall Street is saying about Apple's new Vision Pro headset device that costs $3,499
▼ + stars: | 2023-06-06 | by ( Matthew Fox | ) www.businessinsider.com time to read: +4 min

Apple announced the Vision Pro, a $3,499 mixed-reality headset that will be released in early 2024. Wall Street is reacting to the device, with one analyst expecting more than 1 million units sold in its first year. The $3,499 Vision Pro headset offers both augmented- and virtual-reality capabilities, hand-based gesture controls, and advanced eye tracking. Those ranges imply that the Vision Pro will generate between $525 million and $5.2 billion in revenue next year. Rating: Neutral — Price Target: $190"The price tag of $3,499 was higher than the $3K broadly speculated.

Persons: —, Wedbush, Dan Ives, America's Wasmi Mohan, Price, Samik Chatterjee, Goldman Sachs, We're, Michael Ng Organizations: Apple, Vision, Apple Watch, Service, Bank of America, Wall, Meta, Bank, America's, JPMorgan Locations: Cupertino

☆ Apple's next challenge: It needs apps for its Vision Pro headset, but it's not on sale yet
▼ + stars: | 2023-06-06 | by ( Kif Leswing | ) www.cnbc.com time to read: +2 min

Apple CEO Tim Cook speaks with members of the media next to Apple's new Vision Pro virtual reality headset, during Apple's Worldwide Developers Conference at the Apple Park campus in Cupertino, California, June 5, 2023. On Monday, Apple revealed its $3,500 Vision Pro "spatial computing" headset to the public ahead of a planned launch early next year. Now Apple needs to convince developers to make apps for it, even though the hardware isn't widely available yet. App support for the Vision Pro will be critical for its success. All this effort is to ensure the app store for the Vision Pro is stocked when it eventually goes on sale.

Persons: Tim Cook, Apple, Morgan Stanley, Erik Woodring Organizations: Apple, Apple's Worldwide, Vision, Union Locations: Cupertino , California, California, London, Munich, Shanghai, Singapore, Tokyo

☆ Apple didn't mention the metaverse once
▼ + stars: | 2023-06-06 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Apple's mixed-reality headset is finally here, but it isn't talking about the metaverse. Apple may see the term metaverse, pushed by Mark Zuckerberg, as confusing and alienating. Apple mixed-reality headset, called Vision Pro, is finally here but for anyone watching the grand unveiling in Cupertino something was conspicuously missing: The metaverse didn't get a single mention. At no point did the Apple CEO use the term metaverse. "In the same way Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing," he said.

Persons: Apple's, Tim Cook, Mark Zuckerberg, Mac, Zuckerberg's, Neal Stephenson, Satya Nadella, Gene Munster, That's chunky — Organizations: Morning, Vision, Apple Vision, Apple, Facebook, Meta, Labs, Zuckerberg, Microsoft, Google, Apple Watch, Deepwater Asset Management Locations: Cupertino

☆ CNBC Daily Open: Apple failed to impress
▼ + stars: | 2023-06-06 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +2 min

Apple CEO Tim Cook next to Apple's new Vision Pro virtual reality headset, at the Apple Park campus in Cupertino, California, on June 5, 2023. This report is from today's CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Investors were hoping Apple could save the metaverse — the idea of a shared, immersive and virtual space — which has been struggling to attract attention and users. Apple's shares lost momentum and ended the day lower.

Persons: Tim Cook, Binance Organizations: Apple, CNBC, Worldwide Developers, SEC, Dow Jones, Nasdaq Locations: Cupertino , California

☆ CNBC Daily Open: Apple fails to impress
▼ + stars: | 2023-06-06 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +2 min

The new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. This report is from today's CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Apple's shares lost momentum and ended the day lower. And even though Apple's augmented-reality headset promises to make apps three-dimensional, the tech-heavy Nasdaq Composite was essentially flat.

Persons: Binance, Bitcoin, — Organizations: Apple Vision, Apple Worldwide, CNBC, Worldwide Developers, Apple, SEC, Dow Jones, Nasdaq Locations: Cupertino , California

☆ I tried the Apple Vision Pro mixed-reality headset — here's what it's like
▼ + stars: | 2023-06-06 | by ( Steve Kovach | ) www.cnbc.com time to read: +7 min

related investing news Here's what analysts are saying about Apple's new Vision Pro headset The promise of Apple's new mixed-reality headset isn't really about the headset I got to take one for a test drive. The Vision Pro isn't large enough to fit glasses if you wear them. Even though most of the focus with Apple Vision is on the visuals, I was equally impressed by the audio. The Vision Pro has a pair of speakers that sit near your temples and provide a surround sound effect. But as someone who has tried just about every mainstream headset to date so far, I can tell you that Vision Pro feels like a $3,500 machine.

Persons: Josh Edelson, It's, Siri, I've, Apple, — audibly Organizations: Apple's Worldwide, Apple, AFP, Getty, Apple Watch, Quest, Vision, Meta's Locations: Cupertino , California

☆ The crowd at the unveiling of Apple's Vision Pro headset let out a collective groan when they found out how wildly expensive it is
▼ + stars: | 2023-06-06 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Apple announced its Vision Pro headset at the WWDC on Monday. There's one product which has been making all the headlines from Apple's WWDC on Monday. The Vision Pro headset marks the tech giant's foray into the metaverse — although the company stayed clear of using that branding. Check out the symphony of boos, groans, and sighs as the Cupertino crowd is told Apple's headset will start at $3,499. "The Vision Pro is Apple's attempt at cracking open the extended reality (XR) door to create an addressable market with iterations of Vision Pro in the years to come."

Persons: WWDC, everyone's, TikTok, Tim Cook, they've, Anisha Bhatia, Apple Organizations: Apple, Twitter, Wii Sports, Nintendo, Senior, Pro Locations: Cupertino

☆ I tried Apple’s new headset. Here’s what it’s like to use
▼ + stars: | 2023-06-06 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +8 min

The headset blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. The new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference with the announcement of the new Apple Vision Pro mixed reality headset. During another demo, an Apple employee wearing a Vision Pro headset FaceTimed me from the other side of campus. The Vision Pro has the potential to do all of that in an even more striking way.

Persons: I’d, Alicia Keys, Tim Cook, Apple, Justin Sullivan, “, Alan Dye, else’s, ”, Cook, Bob Iger Organizations: CNN, Apple, Apple Vision, Apple Worldwide, Vision Pro, Vision, Hollywood, Disney, Geographic, Marvel, ESPN, Apple Watch Locations: Cupertino , California

☆ Apple's entry into VR with its new headset is a 'watershed moment,' say top industry execs
▼ + stars: | 2023-06-06 | by ( Ryan Browne | ) www.cnbc.com time to read: +2 min

Apple's mixed-reality headset debut marks a "watershed moment" for the industry, said the executives of some major players in the augmented and virtual reality space as they welcomed competition for the U.S. tech giant. Cher Wang, Taiwanese tech giant HTC's CEO, told CNBC that she sees Apple's move as a validation for the industry. HTC has long been a mainstay of the virtual and augmented industry, pivoting from its ailing smartphone business several years ago to focus on its Vive headsets division. Apple says the Vision Pro will allow users to see apps in a new way in the spaces around them. With the headset, users can watch movies, including in 3D with spatial audio, view their own pictures or videos, and play video games.

Persons: Cher Wang, Apple's, Apple Organizations: Apple, U.S, CNBC, HTC, VR, Microsoft, Vision, iOS Locations: Cupertino

☆ But Would You Wear It?
▼ + stars: | 2023-06-06 | by ( Vanessa Friedman | ) www.nytimes.com time to read: +3 min

But the lack of an actual person strutting the stage in Cupertino, Calif., wearing the product was a notable omission. And there may be no device Apple has made where aesthetics will matter as much as on this one. By making the Vision Pro look like goggles, Apple is wading into the shoals of pre-existing stereotypes, personality clichés and history. Maybe it will be possible to bedazzle the goggles (that would be fun) or add stickers or decorate the cord. Apple has clearly worked pretty hard on the fit, with all sorts of adjustable components, which is something.

Persons: clichés, Gloria Steinem, Jack Nicholson, John Lennon, Eileen Gu Organizations: Balmain, Apple Locations: Cupertino , Calif

☆ The internet is losing it over Apple's $3,500 mixed-reality 'uncool' headset
▼ + stars: | 2023-06-06 | by ( Reena Koh | Nidhi Pandurangi | ) www.businessinsider.com time to read: +4 min

Apple's new mixed-reality headset, the Vision Pro, was unveiled on Monday. The internet has been having a field day dunking on Apple's new $3,499 mixed-reality headset, the Vision Pro. Vision Pro has been years in the making, reportedly with some setbacks and product-design compromises along the way. Yet, it may have one fatal flaw — the Vision Pro was just another pair of nerd goggles that would make most people look decidedly uncool, Insider's Alistair Barr wrote on Tuesday. "This sounds like the disappointed crowd from Wii sports," a tweet about the viral video said.

Persons: Insider's Nicholas Carlson, Insider's Alistair Barr, Apple's, barreling, gwyneth paltrow, Anne Hathaway, It's, Steve Jobs, — Robert Evans, Robert Evans Organizations: Vision, Morning, Worldwide, Twitter, Wii, Apple Locations: Cupertino

☆ The internet is losing its shit over Apple's $3,500 mixed-reality 'uncool' headset
▼ + stars: | 2023-06-06 | by ( Reena Koh | Nidhi Pandurangi | ) www.businessinsider.com time to read: +4 min

Apple's new mixed-reality headset, the Vision Pro, was unveiled on Monday. The internet has been having a field day dunking on Apple's new $3,499 mixed-reality headset, the Vision Pro. Vision Pro has been years in the making, reportedly with some setbacks and product design compromises along the way. Yet, it may have one fatal flaw — the Vision Pro is just another pair of nerd goggles that will make most people look decidedly uncool, Insider's Alistair Barr wrote on Tuesday. And ever since the announcement, people have been relentlessly mocking Apple's first major product launch in over eight years.

Persons: Insider's Nicholas Carlson, Insider's Alistair Barr, Apple's, AppleVisionPro, barreling, gwyneth paltrow, that's, Anne Hathaway, It's, Steve Jobs, — Robert Evans, Robert Evans Organizations: Vision, Morning, Worldwide, Twitter, Wii, VR, Apple Locations: Redfin, Cupertino

We also see knock-on benefits for rival Club name Meta Platforms (META), which unveiled its latest headset last week. Overall, Vision Pro, which debuted at Apple's annual Worldwide Developers Conference Monday, should prove to be a net win for the Club portfolio. The stock market appears to be less impressed, with Apple stock under pressure since CEO Tim Cook presented the new devic e in a pre-recorded presentation Monday. Implications for Meta Vision Pro shouldn't be seen as a detriment to Meta's products , which currently dominant the AR/VR headset market. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California.

Persons: Tim Cook, it's, We're, Goldman Sachs, Davidson, That's, Jim Cramer, Morgan Stanley, Jim Cramer's, Jim, Justin Sullivan Organizations: Apple, holding's, Apple Watch, Club, Meta, Vision, Developers, Pro, D.A, Bank of America, IDC, Meta Vision, Unity Software, CNBC, Apple Vision, Apple Worldwide Locations: Cupertino , California

☆ Apple to sell Vision Pro AR headset for triple Meta's top-line price
▼ + stars: | 2023-06-05 | by ( Stephen Nellis | ) www.reuters.com time to read: +6 min

[1/4] People use cameras as Apple's Vision Pro headsets are on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023. Apple's headset will be available early next year in the U.S. with more countries coming later in 2024. The Vision Pro has two hours of use with an external battery, which Apple said would reduce the weight on the user's head. Investors and tech fans alike are focused on how much Apple's view of the virtual reality market overlaps with Meta's. In addition to Meta, Sony Group Corp (6758.T) and ByteDance-owned Pico both recently released virtual reality devices.

Persons: Loren Elliott CUPERTINO, Apple, Alan Dye, Tim Cook, Walt Disney's, Mark Zuckerberg, there's, John Ternus, Apple's, Craig Federighi, Stephen Nellis, Yuvraj Malik, Dawn Chmielewski, Katie Paul, Peter Henderson, Aditya Soni, Lisa Shumaker Organizations: Developers, REUTERS, Apple Inc, Pro, Apple, Vision, Reuters, Adobe, Microsoft, Unity, Meta, Sony Group Corp, Pico, Research, IDC, Mac Pro, Mac, Intel, Thomson Locations: Cupertino , California, U.S, Loren Elliott CUPERTINO , California, Bengaluru, Dawn, Los Angeles, New York

Tim Cook speaks at an Apple special event at Apple Park in Cupertino, California on September 7, 2022. Brittany Hosea-Small/AFP/Getty Images/FILEFor years, Apple CEO Tim Cook has expressed interest in augmented reality. Now Apple finally appears ready to show off what it's been working on. Apple's rumored new VR/AR headset could be called Reality One or Reality Pro, according to Bloomberg. The decision to unveil it at WWDC suggests Apple wants to encourage developers to build apps and experiences for the product in order to make it more compelling for customers and worth the hefty price tag.

Persons: Tim Cook, Brittany Hosea, it's, Apple's, Siri, Apple Organizations: Apple, Getty, Bloomberg Locations: Cupertino , California, AFP

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