By its third month, 36% of new subscribers to Disney+ chose its ad tier, versus 19% for Netflix in its ad tier's third month.
Disney+ launched an $8-per-month ad-supported tier, Disney+ Basic, on December 8, after Netflix rolled out a similar offering, Basic with Ads for $7 per month, on November 3.
Antenna data compares Disney+, Netflix, and HBO Max signups in their early months.
Disney+ and Netflix have much smaller proportions of their subscribers on the ad tier than other streamers, per Antenna data.
AntennaThe shares of Disney+ and Netflix subscribers choosing the ad tier were still small — 3% and 1%, respectively, Antenna found.