General Motors revealed its all-new modular platform and battery system, Ultium, on March 4, 2020 at its Tech Center campus in Warren, Michigan.
DETROIT — General Motors will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand as it rethinks its EV and battery operations.
The Detroit automaker confirmed the switch Tuesday ahead of an investor event in which GM is expected to discuss the change.
The change comes after GM spent billions of dollars to develop in-house "Ultium" batteries and technologies that the automaker previously touted as "revolutionary" and the ultimate technologies to be able to build a profitable EV business.
The company said the batteries and the technologies will remain, but the name "Ultium" will not other than production operations such as its "Ultium Cells" joint venture plants with LG Energy Solution.
Persons:
EVs, JP Clausen, Kurt Kelty
Organizations:
Motors, Tech Center, DETROIT —, Detroit automaker, GM, LG Energy, Tesla
Locations:
Warren , Michigan, DETROIT, North America