The big-spending Saudi Pro League is aiming to build its global broadcasting presence and become one of the top 10 soccer leagues in the world, its chief operating officer, Carlo Nohra, told CNBC on Thursday.
The league dominated the sports headlines over the summer as Saudi clubs cumulatively spent more than $1 billion in transfer fees and attracted some of the biggest names from Europe's top leagues with mammoth contract offers.
Speaking to CNBC at the APOS conference in Bali, Indonesia, on Thursday, Nohra said that Saudi Arabia's strategy is "extremely long term," but that the acquisition of players was the first step.
watch nowThe kingdom's massive investment in sport is part of a broader effort to diversify its economy away from oil by investing in commercial infrastructure to become a tourism, leisure and entertainment powerhouse.
Nohra explained that the objectives handed down to the Saudi Pro League's bosses were to firstly improve on-pitch performance through the acquisition of world-class players, to fill the country's stadia and ultimately to drive the commercialization of the vastly improved overall product.
Persons:
Carlo Nohra, cumulatively, Neymar, Sadio Mane, Ballon, Karim Benzema, Cristiano Ronaldo, Nohra, Prince Mohammed bin Salman
Organizations:
Saudi Pro League, CNBC, English Premier League, Liga, Germany's Bundesliga, Serie, Ligue, Saudi, Fox News, Saudi Pro
Locations:
Saudi, Bali , Indonesia