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☆ How Gen Zers dine out: From spicy food to menu hacks
▼ + stars: | 2024-06-14 | by ( Grace Dean | ) www.businessinsider.com time to read: +7 min

They love to customize their food, they're suckers for a menu hack, and they crave spicy dishes, restaurant executives and experts say. Menu hacks fly on social mediaGen Zers are more inclined to try out menu hacks, creating new dishes using items already available on the menu. AdvertisementAt Caribou Coffee, younger customers — Gen Alpha, Gen Zers, and younger millennials — are most likely to modify their drinks, CMO Erin Newkirk told BI. They crave spicy foodGen Zers are big fans of spicy food, executives previously told BI. In a 2022 poll by Morning Consult , US Gen Z respondents listed chicken as their second-favorite food overall, behind only pizza.

Persons: —, Gen, Taylor Swift, Zers, They're, Joe Labombardo, It's, Alessandro Biascioli, Lizzy Freier, Tom Boland, he'd, Boland, Piper Sandler, Justin Sullivan, Labombardo, Gen Z, Alpha, Gen Zers, millennials, Erin Newkirk, Andy Rebhun, Kuttig, Gen Zs, pao, it's, Liang Lim, Cane's, Joe's, Z, they're, Caribou's Newkirk Organizations: Service, Business, Higher, Getty, Bojangles, Coffee, El Pollo, Morning, Piper, Foods Locations: Chipotle, Nashville

☆ Travel Agents Are Back. and Gen Z, Millennials Love Them.
▼ + stars: | 2024-06-13 | by ( Magdalene Taylor | ) www.businessinsider.com time to read: +11 min

Others in my generation — I'm on the cusp between Gen Z and millennial — were on the same page, determined to seek out "authentic experiences." Travel agents felt like vestiges of the preinternet world, like video-store clerks or pay phones, and I couldn't imagine ever needing them. And in a 2023 survey of 2,000 American travelers, 38% of Gen Z and millennial respondents said they preferred a traditional travel agent over online booking. There are travel agents specializing in just about every type of travel imaginable, from multicountry group tours to luxury all-inclusive trips. AdvertisementSmith is a Gen Zer and said that over half her clients are Gen Z.

Persons: Anthony Bourdain's, Bourdain, Z, —, Money, Gen Xers, boomers, we're, Matt James, he's, James, YouGov, millennials, Gen Zers, Kayla Smith, Smith, Zer, Zers, Ashley Kooker, William Lee, margarita, Magdalene Taylor Organizations: Travel, Mexico City, Sojourney, Resorts, Royal, Chima, San, — Locations: New York City, Italy, Japan, Costa Rica, Mexico, Vietnam, Hanoi, Coyoacán, Germany, Fora, Croatian, Florida, Royal Curacao, Ohio, Switzerland, TikTok, Swiss, Peru, Lares, San Pedro, Cusco, Lima

☆ Gen Zers are obsessed with Aritzia's $148 Effortless Pant. Uniqlo's 'work uniforms' are Asia's budget answer to it — at a fraction of the price.
▼ + stars: | 2024-06-13 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +4 min

The pleated, wide-leg pant costs $148 a pop and is offered in a variety of colors, lengths, and materials. So the Effortless Pant may have become 2024's work uniform for young working women in North America. That means that for the price of one Aritzia Effortless Pant, a Uniqlo shopper over in Asia can purchase an entire work outfit. Related storiesIt even used the term "SG uniform" on its Instagram, in a video that is captioned: "Styling the SG Uniform: Our AIRism Cotton Oversized Crew Neck tee is the essential T-shirt redefined." Young office workers in China, for instance, are ditching the work uniform entirely to rebel against low pay and grueling working hours.

Persons: —, Pant, pant, Lyst, Rick Owens, Richard Thompson Ford, Forbes, Zers, Aritzia didn't Organizations: Service, Business, Wall Street Journal, Uniqlo Locations: North America, Asia, Singapore, Stanford, Pant, China

☆ Elon Musk's payday drama comes to a head today
▼ + stars: | 2024-06-13 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

It's always sunny at Business Insider when "Welcome to Wrexham" star Rob McElhenney is around. In today's big story, we're looking at the drama between Tesla shareholders over Elon Musk's bumper pay package that gets decided on today . As funny as that sounds, the battle over Elon Musk's pay package is no joke. One longtime Tesla investor said the EV maker is " kind of the bottom of the pecking pole of Elon's companies ." Vote here on if you're for or against Musk's pay package .

Persons: —, Rob McElhenney, Elon, Apu Gomes, Chelsea Jia Feng, Insider's Grace Kay, they're, he's, Brooks Kraft, Musk, it's, Gwynne Shotwell, Somodevilla, Blackstone, Dan Ives, Araya Doheny, Patrick Fallon, Jenny Chang, Rodriguez, Henrik, Fisker, VCs, that's, whittle, Mark Zuckerberg, de Haro, Gen Zers, Mike Verdu, Slack, Brad Smith, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, Business, Elon, Getty, Retail, Brooks Kraft LLC, Nvidia, Tesla, Wall, SpaceX, Federal Reserve, Big Apple, Apple, Microsoft, BI, Adobe Locations: Wrexham, Delaware, Tesla, Manhattan, New York, London

☆ Inside the Abercrombie & Fitch Resurrection: Sales, Stock Are Soaring
▼ + stars: | 2024-06-12 | by ( Emily Stewart | ) www.businessinsider.com time to read: +8 min

If it's any solace, the company was not really for Wall Street, either; its stock has been languishing over the past decade or so. Investors are eating it up: Abercrombie's stock a year ago, your returns would be better than that of almost any other stock, including the Wall Street darling Nvidia. "Can you and I think of another apparel retailer who literally reinvented themselves and then went to the moon with sales and earnings? When its longtime CEO exited the company at the end of 2014, its sales had declined for 11 consecutive quarters. AdvertisementAs opposed to the Abercrombie of 20 years ago, whose logos screamed A&F, the modern Abercrombie is muted.

Persons: Abercrombie, millennials, Gen Zers, Janet Joseph Kloppenburg, Fitch, Fran Horowitz, Zachary Warring, Horowitz, It's, Abercrombie doesn't, it's, " Horowitz, Women's, Kloppenburg, they're, Ali Grant, they've, They've, Emily Stewart Organizations: Abercrombie, Fitch, JJK Research, Outfitters, Netflix, Hollister, CFRA Research, Digital, Banana, Old Navy, Business Locations: cologne

☆ Gen Zers are starting to tease Gen Alpha tweens, saying they have a 'blue light stare'
▼ + stars: | 2024-06-12 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

But Gen Z has a new target: Gen Alpha. Zoomers are starting to tease Gen Alpha tweens, saying they are stunted when it comes to socializing because of what they say is their addiction to screens. Nicholas Drake, a content creator, described the blue light stare as a "nonchalant, just unbothered look on their face." A TikToker called Hannah said she was recently served by a "Gen Alpha kid" and that the "blue light stare is so real." Terms such as "blue light stare," Varbanova said, "makes people feel more in control."

Persons: —, boomers, Gen Z, Alpha, Gen Alpha tweens, They've, Gen Alpha, Nicholas Drake, They're, Zers, Katya Varbanova, Lyndsey, Hannah, Flora Wells, Brenda Christensen, Christensen, Wells, Gen, Varbanova Organizations: Service, Business, Stellar Public, Inc, Alpha Locations: millennials

☆ Gen Xers and boomers are giving up on hybrid work: They're either all in or out on the office
▼ + stars: | 2024-06-11 | by ( Juliana Kaplan | Noah Sheidlower | ) www.businessinsider.com time to read: +4 min

Related VideoStill, those 50-64 were most likely to work fully remotely, while those 20-29 were least likely. That means they can afford to be fully remote and might feel really comfortable doing things on their own," Barrero said. So that muscle memory might push them to come in more often than younger workers who embrace hybrid." Indeed, many older workers BI has spoken to are divided on whether they want to be in-office or at home — but they're willing to leave roles that don't cater to their preferences. Do you strongly prefer in-office or remote work?

Persons: —, Gen Zers, millennials, Nick Bloom, Alex Finan, Jose Maria Barrero, Instituto Tecnológico Autónomo, Barrero, Dennis C, I'm, Charles Bond, they're, Bond Organizations: Service, Business, Employees, Stanford University, Instituto Tecnológico, Business School

☆ Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.
▼ + stars: | 2024-06-11 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

Gen Alpha tweens who spoke with Business Insider are unconvinced that fear of aging is behind their new obsession. Related VideoGen Alpha's spending powerBy all accounts, Gen Alpha is going to be a mighty generation of big spenders. But Gen Alpha skincare enthusiasts are taking their newfound habit seriously. The survey of nearly 3,000 respondents included 537 US-based 13- to 17-year-olds who were asked about antiaging, skincare, and beauty. Where influences lieIt may be that Gen Alpha kids are learning from their parents as children of millennials and Gen Zers.

Persons: —, Alpha tweens, Gen Alpha, They're, Zers, Gen Alphas —, NIQ, Alpha, Janice Miller, Miller, I've, Jenny Grant Rankin, Piper Virginia Rankin, Piper, Valerie Aparovich, Aparovich, Shayan, Rankin's, antiaging, Thorne, YouGov, Z, Alphas, BI's Eve Upton, Clark, tweakments, Geeta Yadav, Yadav, Dr, Alexandra Forsyth, Forsyth, Maeve Organizations: Service, Alpha, Business, Bliss, NYU School of Medicine, Gen Alpha, Mashable Locations: skincare, Sephora, millennials

☆ The crucial skills for middle managers to survive the 'great unbossing'
▼ + stars: | 2024-06-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

Rather, we need to remember what makes a middle manager valuable. AdvertisementWith improved communication and listening, more empathy, and emotional intelligence, middle managers could save themselves from the "great unbossing," Gandy said. The attack on middle managersCompanies have been axing middle management positions as a way to cut costs. For starters, middle managers provide mentorship to junior employees and graduate staffers. A lack of trainingGood middle managers need training and guidance, which is severely lacking in current workplaces, Gandy said.

Persons: —, Koma Gandy, Gandy, Zers, Z, Micromanaging, doesn't, shouldn't, it'll Organizations: Service, Business, Companies

☆ What Gen Z gets wrong about work
▼ + stars: | 2024-06-10 | by ( Clay Routledge | ) www.businessinsider.com time to read: +11 min

Gen Z wants to talk about mental health. In a 2023 survey of nearly 3,000 people, Gen Z was almost twice as likely as other generations to say they struggled with their mental health. Related storiesA healthy work environment is one where people feel supported and encouraged to do meaningful work — not one that fixates on their mental health. What does have a tangible impact on people's well-being at work is whether they find their work meaningful. Instead, employers should ensure their staff have access to mental-health care while building a positive culture that promotes meaningful work.

Persons: Z, Gen Z, Gen Zers, Selena Gomez, Simone Biles, Demi Lovato, they've, They've, Mercer, isn't, Gallup, Severance, it's, There's, I've, Clay Routledge Organizations: US Chamber of Commerce, American Psychiatric Association, CVS, Harris, CNN, National Alliance, Mental, Workers, Research, Archbridge Institute

☆ A Gen Xer got $110,000 in student loans forgiven after he'd paid off more than he borrowed. It's allowed him to scrap his plans to work part-time in retirement.
▼ + stars: | 2024-06-10 | by ( Ayelet Sheffey | ) www.businessinsider.com time to read: +6 min

The Biden-Harris Administration has forgiven your federal student loan(s) listed below with Aidvantage in full." My wife's an assistant principal, and I'm a retired assistant principal, but now I don't worry about crushing debt," Perry said. Related storiesPerry was planning on going into substitute teaching to continue supplementing his income during retirement while he made his student-loan payments. Have your student loans been forgiven? Do you have a different experience with student debt?

Persons: —, Steven Perry, Perry, he's, Harris, I'm, let's, Kris Neilson, that's, Zers, we've Organizations: Service, Business, Public, Harris Administration, Education Department, BI, Gallup, Lumina Foundation Locations: PSLF, forbearance

☆ Americans are sick of tipping culture and scaling back everywhere from restaurants to hair salons
▼ + stars: | 2024-06-09 | by ( Madison Hoff | ) www.businessinsider.com time to read: +5 min

Many Americans are not willing to leave a tip all the time, and they're becoming less likely to do so. The 2024 survey of US adults conducted from April 29 to May 1 found that 67% percent of those who go to sit-down restaurants always give tips to servers. Thirty-five percent of adults said "tipping culture has gotten out of control," per the Bankrate post. Still, the survey found 78% of Gen Xers and 86% of baby boomers who go to sit-down restaurants always give a tip. AdvertisementAnd younger Americans are less likely to tip at sit-down restaurants.

Persons: Bankrate, Ted Rossman, it's, Xers, culture's, Gen Xers, Gen Zers, millennials, Rossman, that's Organizations: Service, Business, Pew Research Center

☆ Why lifestyle creep can cause HIFIs to spend 'every cent they make,' according to a financial planner
▼ + stars: | 2024-06-06 | by ( Allie Kelly | ) www.businessinsider.com time to read: +4 min

Inflation and the rising cost of living in the US are partially to blame for HIFIs precarious financial situation. HIFIs' spending psychology comes from wanting to belongKnox said that there's often a disconnect between how much money HIFIs make and how much they can afford to spend. Much of HIFIs' spending psychology comes from wanting to belong, Knox said. People want to be able to afford the same clothes or concert tickets as their friends and family, so they keep spending money. AdvertisementSmall spending changes can boost future wealthMany people underestimate how much small spending changes can impact their overall wealth, Knox said.

Persons: —, HIFIs, Zers, Natasha Knox, Knox, there's Organizations: Service, DINKs, Sherwood News, Business, Financial, Bureau of Labor Statistics Locations: Sherwood

☆ Celibacy is in — just ask Lenny Kravitz, Julia Fox, and Gen Z
▼ + stars: | 2024-06-05 | by ( Serafina Kenny | Kim Schewitz | ) www.businessinsider.com time to read: +6 min

Read previewCharlie Michael Baker used to be "majorly sexually active," but at age 17 he's decided he's not having any more sex. Charlie Michael Baker has decided to abstain from sex. But for others, not having sex is a more conscious choice. Similarly, Gen Z women in the US are swearing off sex because men they've dated have treated them badly, BI's Jordan Parker Erb reported last year. For Baker, celibacy makes him feel more comfortable with himself because he no longer feels the need to "keep a man happy," and avoids getting hurt by people who give him "false hope."

Persons: —, Charlie Michael Baker, he's, Baker, Julia Fox, Lenny Kravitz, Suki Waterhouse, Justin Bieber, Disney starlets, Zers, Roe, Wade, Zach Sang, Gen, they've, BI's Jordan Parker Erb, Bumble, hasn't, father's, Sandra Wheatley, Wheatley Organizations: Service, Business, Guttmacher Institute, Guardian, British Psychological Society Locations: Korean, Korea

☆ A Texas HIFI couple made $200,000 last year. Their budget for vacations and restaurants keeps shrinking despite 'making more money than ever.'
▼ + stars: | 2024-06-05 | by ( Allie Kelly | ) www.businessinsider.com time to read: +5 min

But with the rising cost of living, Joe is apprehensive about the future. His experience echoes that of many HIFIs, a group of Americans who are defined as high income, financially insecure. Joe doesn't feel wealthy, despite a six-figure incomeRight before the pandemic, Joe estimates he and his wife made about $150,000 together. And, despite his household income, Joe doesn't feel wealthy. He doesn't feel like he's saved enough in his 401(k), and he worries his current spending will hurt his future.

Persons: —, Joe doesn't, Joe, we're, Zers, Gen Zers, Debra Kaplan, Kaplan, they're, We're Organizations: Service, Business, BI Locations: Austin

☆ The tattoo industry is facing a reckoning, with customers fed up with bad artists, overpricing, and sexism
▼ + stars: | 2024-06-05 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Jason John Miles, a tattoo artist and content creator, said the industry is in a "bad state." According to data from Fortune Business Insights, the tattoo industry is expected to reach $3.92 billion by 2030. "Consumers are less likely to put up with bullshit from tattoo artists and tattoo shops," Dominique said. There are tons of good male tattoo artists, she said, and there is still a market for them. Despite the current challenges, artists who spoke with BI said they were hopeful about the tattoo industry.

Persons: —, Jason John Miles, Jason Barry Hua, Hua, Allan Buhl, we've, Buhl, they've, Dominique, They're, Statista, Gen Zers, There's, Courtney Monteith, overcharged, they're, Elaine, Kee Kee James, Mikhaila Friel Organizations: Service, Business, Pew Research Center, Fortune Business, birmingham, BI Locations: New York, United States, Florida

☆ 'TikTok got me a job I love': How Gen Z and Millennials use the social media platform to launch careers
▼ + stars: | 2024-06-04 | by ( Morgan Smith | ) www.cnbc.com time to read: +8 min

In 2024, Gen Z workers are expected to outnumber baby boomers in the American labor force for the first time. CNBC Make It explores how Gen Zers are really putting their mark on career advice, office culture and more. Much of the advice is geared toward Gen Z and younger millennials figuring out their place in a chaotic post-pandemic work landscape. Much of the career advice on TikTok echoes the tips shared in podcasts, YouTube videos and LinkedIn thought pieces. It's just the aesthetics and format that are different — and more appealing — to Gen Z.

Persons: Jade Walters, TikTok, Gen, Zers, Baron Leung didn't, Leung, Weeks, Baron Leung, it's, jobseekers, Z, Joe Biden, It's, Walters, I've, Gen Z, Grace Dunlavy, Dunlavy, New York — Organizations: CNBC, LinkedIn, Zenith, Pew Research Center, Howard University, Saint Louis University Locations: Toronto, U.S, Chicago, New York

☆ 'Unbossing' the workplace could make Gen Zers better at their jobs, hiring experts say
▼ + stars: | 2024-06-03 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

Read previewThe great unbossing is underway, with companies cutting middle management positions. Cost cutting, Gen Z's distaste for management , remote working, and increased pressure on performance are all factors in why middle managers are finding their jobs are most at risk during layoffs. She said that not having a micromanager picking apart their work could benefit Gen Zers who don't feel they need to be "spoon-fed." Doing it rightThose who are skeptical of companies axing middle managers say it could mean junior staff won't receive the mentorship needed to climb the ladder. Camberato said staffers of all generations, from Boomers to Gen Zers, need to evolve, "especially as technology advances."

Persons: —, Sophie O'Brien, O'Brien, Zers, micromanagers, they'll, We're, Catherine Rymsha, The University of Massachusetts Lowell, Rymsha, Joe Camberato, Camberato, Gen Zers Organizations: Service, Business, The University of Massachusetts, Business Capital, Boomers

☆ How American Express Became Millennials, Gen Z's Favorite Credit Card
▼ + stars: | 2024-06-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +8 min

But now, for a growing cohort of Gen Zers and millennials, it's their card, too. According to the company, millennials and Gen Z consumers made up 60% of its new customer acquisitions worldwide, and 75% of its new platinum and gold accounts were opened by millennial and Gen Z members. Related storiesAmex has implemented a number of tactics to pull off its youth revolution and cement its place as a status symbol among relatively affluent millennial and Gen Z consumers. For many young consumers, having an Amex rewards card is sort of like having a good, varied subscription service that runs them less than $60 a month. AdvertisementAll that aside, the Amex Platinum Card seems neat.

Persons: Gen Zers, youngs, it's, they'd, Amex, Zers, Gen X, Z, Steve Squeri, Jim Cramer, Gen Zs, Michael Miller, Uber, Miller, Daisy Hernandez, Guy, Stephen Biggar, Amex isn't, Chase Sapphire, I've, Emily Stewart Organizations: American Express, Express, Mastercard, Visa, American, CNBC, Morningstar Research, New York Times, Wall Street, Saks, Walmart, US, Argus Research, bodega, Business Locations: Coachella

☆ Athletic Brewing CEO explains why he feels the term 'sober' is outdated
▼ + stars: | 2024-06-03 | by ( Ana Altchek | ) www.businessinsider.com time to read: +5 min

This story is available exclusively to Business Insider subscribers. Related storiesThe term "sober" is defined as abstaining from drinking or drugs, according to Merriam-Webster, but there are several variations in the way it's used today. AdvertisementOthers more recently use the term "sober curious" to refer to an exploratory period where they cut down or abstain from drinking alcohol. By 2021, beverage analysts told Business Insider that they expected the non-alcoholic beverage market to expand, and it has. The ongoing trend is about being more mindful and moderating drinking more than anything else, an Athletic Brewing Company spokesperson told Business Insider.

Persons: —, Shufelt, hasn't, Logan Bartlett, Webster, Bartlett, Gen Organizations: Service, Athletic Brewing, Business, Merriam, Cali, Athletic Brewing Company, University of Michigan

☆ A Gen Zer moved from South Florida to Texas after a job offer. Here are her pros and cons after moving to Dallas and uprooting her life.
▼ + stars: | 2024-06-02 | by ( Madison Hoff | ) www.businessinsider.com time to read: +8 min

Read previewArielle Francois, 24, would tell her past self it's fine to be nervous about making the move from South Florida to Dallas. Francois moved to Florida from Haiti because of the earthquake in 2010. Beyond scrolling through social media posts and apartment sites, there are also rent and costs to think about. Additionally, Francois said she feels it's more affordable to live in Dallas than South Florida for someone her age. "Because South Florida is so close to Haiti, you'll find a huge population of Haitians in South Florida," she said.

Persons: —, Francois, hadn't, Arielle Francois Francois, Dallas, hasn't, Dallas I'm, you'll Organizations: Service, Business, Dallas, PMG, Facebook Locations: South Florida, Dallas, Miami, Florida, Haiti, Texas, PMG, Smart, Caribbean, Little Haiti

☆ Some Gen Z and baby boomers are facing a strange predicament: feeling happy and lonely at the same time
▼ + stars: | 2024-06-01 | by ( Ayelet Sheffey | ) www.businessinsider.com time to read: +12 min

"It's great, but it takes an effort," Samtur told Business Insider. That means that right now, Gen Z and baby boomers, in particular, might be experiencing a strange juxtaposition: They're happy and lonely at the same time. "So people feel maybe a little less happy with their lives in midlife, but it doesn't mean you're also feeling lonely." "Overall, people tended to be more lonely, just persistently lonely, if they had less education, had lower income, and poor health," Graham said. Some Gen Zers pay for social connections through activities like fitness memberships.

Persons: Harry Samtur, Samtur, doesn't, Gen, Eileen Graham, Graham, Donna Basztura, Basztura, —, she's, we've, Batszura, Zers, didn't, Preeti Malani, Joan Hendrix, couldn't, I've, Hendrix Organizations: Service, Business, Northwestern University, Gallup, Harvard Graduate School of Education, University of Michigan Locations: Minnesota, Germany, Australia, midlife, Florida

☆ I'm Gen Z and have always loved being cozy and well-rested. I'm relieved my generation is catching up with me.
▼ + stars: | 2024-06-01 | by ( Kim Schewitz | ) www.businessinsider.com time to read: +6 min

I'm a Gen Z freshman and I don't have a ticket to the sold-out club night my roommates are excited about going to. AdvertisementGen Z is one of the first generations who will be less wealthy than our parentsIt's not the first time Gen Z has defied expectations. As Business Insider previously reported, Gen Z is one of the first generations that will be worse off than their parents or grandparents. Gen Z appears to be less focused on the future and more on living enjoyable lives now. I'm an older Gen Z on the cusp of being a millennial, but this trend applies to some of the younger members of my generation, too.

Persons: —, I'm, Brandy, Fingers, Kim Schewitz, Serena Vanderwoodsen, ceilidhs, Z, It's, we've, Gen, Gen Zers, they're, you'll, Gen Z Organizations: Service, Real, Business Locations: Brandy Melville, it's

☆ The Very Online Afterlife of Franz Kafka
▼ + stars: | 2024-06-01 | by ( Amanda Hess | ) www.nytimes.com time to read: +1 min

Also, “The Metamorphosis” by Franz Kafka, a fat black bug on its cover. The video’s creator is 25-year-old Margarita Mouka — @aquariuscat444 on TikTok, where she frequently posts about Kafka, integrating his work, his likeness and his life story into her online persona of romantic intellectualism. “Franz Kafka becomes an unlikely HEARTTHROB on TikTok — where Gen Zers are swooning over the Czech novelist nearly 100 YEARS after his death,” ran a Daily Mail headline. On BookTok, where a flashed book jacket conveys a glimmer of a user’s inner life, a classic text can leave a durable impression. It plays like a deep cut, reaching back through time to ground a TikToker’s content in a more enduring human experience.

Persons: Ottessa Moshfegh, Sylvia Plath, Franz Kafka, Margarita Mouka —, Kafka, “ Franz Kafka, Zers, ”, Harry Styles Organizations: Daily Mail, The, Austro Locations: TikTok, Czech, Hungarian

☆ A teacher invented a bunch of fake slang words to trick his Gen Z students. Now some of those words have caught on.
▼ + stars: | 2024-06-01 | by ( Skylar Celeste Boone | ) www.businessinsider.com time to read: +1 min

Sam Salem made up Gen Z slang words to prank his students. But the words caught on and have now gained traction outside the classroom. Trying to decipher Gen Z slang has become a daily thing on TikTok and Instagram. Words and phrases like "rizz," "skibidi rizz," "bussin," "do it for the plot," and "gyat" are frequently used in the day-to-day vernacular. To the outside listener, a conversation among Gen Zers could sound like a bunch of made-up words.

Persons: Sam Salem, Bradley Beal, —, Gen Zers Organizations: NBA, Service, Business

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