The tech giant is gearing up for a big 'Thursday Night Football' season with key matchups and new ad offerings.
After hitting some snags with its inaugural NFL "Thursday Night Football" season on Prime Video last year, Amazon is bringing plenty of swagger to the field this year.
Amazon is getting more TV ad dollars this year as the twin Hollywood strikes rage on, a top exec said.
Amazon last year had also softened on its initial ask that advertisers buy the entire season's games and gave them the option to buy a portion of the games.
Some advertisers were forgiving, though, given it was Amazon's first go at a live sports broadcast.
Persons:
It's, Jay, Amazon's, We're, Al Michaels, Kaylee Hartung, NFL's, haven't, Kelly Metz, Marine, We'll, we'll
Organizations:
NFL, Football, Minnesota Vikings, Philadelphia Eagles, Toyota, Fox, ESPN, Amazon, Marine, Omnicom Media