DIRS.INFO The most relevant business & tech news

☆ Pepsi has a new logo
▼ + stars: | 2023-03-28 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +5 min

New York CNN —If someone were to ask you to draw the Pepsi logo from memory, what would you draw? Pepsi has changed its logo over the years. The “Pepsi” in the logo “is decoupled from the globe,” noted Todd Kaplan, Pepsi’s chief marketing officer. Pepsi says that the changes its making are distinctive enough to do the trick, and highlight modern elements like Pepsi’s zero-sugar line. To highlight the zero line, the new logo uses black font and a black border, a nod to Pepsi Zero’s black can and label.

☆ As an MBA professor and negotiations expert, here's what I told my daughter about the best way to ask for a raise
▼ + stars: | 2023-03-22 | by ( Leigh Thompson | ) www.businessinsider.com time to read: +8 min

She says women should 'quiet negotiate' by using subtle behaviors to set themselves up for success. Specifically, I define quiet negotiation as planning, initiating, and directing impromptu-appearing conversations with key players to improve your economic and psychological well-being at work. Here are three keys to success with quiet negotiation. I witnessed this recently when Mala, a young sales manager at a corporate real-estate firm suggested rethinking the regional sales strategy and faced immediate resistance from more experienced (male) sales managers. In this way she used a form of quiet negotiation by harnessing data to advocate for her idea and capability, gaining further credibility in the workplace.

☆ What’s Kellanova? How Kellogg’s Snack Company Got Its New Name
▼ + stars: | 2023-03-15 | by ( Jesse Newman | ) www.wsj.com time to read: 1 min

Kellogg Co. is christening its global snacking business Kellanova, following a long tradition of companies borrowing from Latin as they rebrand themselves. By combining the “Kell,” from Kellogg, with “anova,” which incorporates the Latin word “nova,” meaning new, the name reflects the company’s past and its future, according to Kellogg.

☆ Kellogg has a new name for its snack spinoff: 'Kellanova'
▼ + stars: | 2023-03-15 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Kellogg has picked a name for its new spinoff companies. As for “WK Kellogg Co.,” well, that’s a little more straight forward because its named after company founder William Keith Kellogg. Employees helped decide the names, Kellogg (K) said. Kellogg (K)” and others that included a variation of the word “nova.”Despite the silly sounding results, landing on a spinoff name is harder than it looks. Kellanova is using the NYSE ticker symbol “K,” while ticker and exchange information about “WK Kellogg Co.” will be announced in the coming months.

☆ Kellogg's snacking unit, which includes Cheez-It and Pringles, gets a new name: Kellanova
▼ + stars: | 2023-03-15 | by ( Amelia Lucas | ) www.cnbc.com time to read: +1 min

Kellogg brand Cheez-it crackers arranged at a supermarket in Dobbs Ferry, New York, US, on Wednesday, June 22, 2022. Kellogg Co. said it will split into three independent companies, sparking a rally in the food conglomerates shares. Kellogg on Wednesday revealed it will name its snacking unit Kellanova as part of its plan to separate into two independent public companies. Kellanova, which will include brands like Pringles and Cheez-Its, will retain the "K" stock ticker currently used by the food giant. The North American cereal unit will be renamed WK Kellogg Co.

☆ Kellogg is giving its Pringles and Cheez-It business a new name with classical Latin twist. It's the latest company name to incorporate the 'dead' language.
▼ + stars: | 2023-03-15 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

Kellogg is renaming its snack business "Kellanova" — a combo of Kellogg and a Latin word for "new." Kellogg is naming its snacking division "Kellanova," the latest step in breaking up the company, it said on Wednesday. The name draws inspiration from the Kellogg name and a common Latin word, Kellogg CEO Steve Cahillane said in a statement. Etsy and Mondelez are among other companies with Latin namesKellanova is hardly the first company rebrand to draw inspiration from Latin. Before that, cigarette maker Philip Morris said it would change its name to "Altria" in an allusion to the Latin word for "high," the Journal reported in 2001.

☆ A 24-year-old stock trader who made over $8 million in 2 years shares the 4 indicators he uses as his guides to buy and sell
▼ + stars: | 2023-03-12 | by ( Laila Maidan | ) www.businessinsider.com time to read: +7 min

Jack Kellogg began trading stocks right out of high school in 2017. I'm just using basic trend lines, support, resistance, volume, and those are all my indicators," Kellogg said. By the time the stock market began to rally hard in 2020, he was ready to ride the upwards wave. He uses it on the daily chart as a guide to determine a good buy-in price for the stock he's trading. This gives him a better sense that the stock's price action will trend according to his thesis.

[1/3] Ben & Jerry's, a brand of Unilever, is seen on display in a store in Manhattan, New York City, U.S., March 24, 2022. Nestle said cutting products saved 1 billion Swiss francs last year ($1.06 billion), while Unilever said the practice saved $2 billion. Food makers tend to cull products without much fanfare. At the consumer products conference they highlighted new offerings, many of them increasingly popular handheld foods that people can eat while scrolling on phones. "You'd be shocked by the loyalty and personal connections people have to food products," he said.

[1/3] Ben & Jerry's, a brand of Unilever, is seen on display in a store in Manhattan, New York City, U.S., March 24, 2022. Eliminating less popular products is part of a "decomplexity program" underway at Kraft Heinz, its executives said at the Consumer Analyst Group of New York Conference this week. Nestle said cutting products saved 1 billion Swiss francs last year ($1.06 billion), while Unilever said the practice saved $2 billion. At the consumer products conference they highlighted new offerings, many of them increasingly popular handheld foods that people can eat while scrolling on phones. "You'd be shocked by the loyalty and personal connections people have to food products," he said.

☆ Beyond Meat reports narrow-than-expected quarterly loss despite sinking sales
▼ + stars: | 2023-02-23 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

Beyond Meat on Thursday reported a narrower-than-expected loss for its fourth quarter, despite its sales sinking more than 20%. Net sales dropped 20.6% to $79.9 million. The company said demand for meat alternatives across "all channels" is still soft. Beyond's net revenue per pound fell 4.4% in the quarter. U.S. sales fell 20.9% as the company saw weaker demand in both its grocery and food service segments.

☆ FDA says sugary cereal and white bread no longer 'healthy'
▼ + stars: | 2023-02-23 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Those changes mean that food companies could no longer market white bread as well as sugary cereals and yogurt as "healthy," according to the FDA. Sources of omega-3 fatty acids such as fish, for example, would get the "healthy" designation because of potential health benefits from that type of fat. The revised definition of "healthy" isn't a requirement for food companies, according to the FDA. Even so, many food companies closely follow nonbinding FDA guidelines. Another set of proposed FDA guidelines for plant-based milks, for example, drew ire from the dairy industry this week.

☆ Artificial Intelligence is booming – but how will it impact your career?
▼ + stars: | 2023-02-20 | by ( Sophie Kiderlin | ) www.cnbc.com time to read: +3 min

Concepts such as augmented reality, artificial intelligence, smart cities, metaverse, post-humanism are expressed. Wang Yukun | Moment | Getty ImagesArtificial Intelligence is the latest technology buzz topic thanks to the boom of ChatGPT. Its capabilities have also put another topic at the forefront of people's minds: if, how and when artificial intelligence might impact their jobs and careers. The short answer to the question of whether AI will replace some jobs is a big, fat "yes." Developments in artificial intelligence mean that technology can achieve more and more, and that will, of course, impact jobs, Steven Miller, professor emeritus of information systems at Singapore Management University, says.

☆ Premarket stocks: SpinCos are the new SPACs
▼ + stars: | 2023-02-17 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +6 min

The parent company may distribute the new company’s stock to its shareholders, allowing them to own shares in both. These smaller, newly formed companies are still in the process of establishing themselves in the market and often have lower profit margins than their parent company. It costs a lot to borrow these days and investors are looking for high profits and value stocks, writes Goldman. The Federal Reserve’s interest rate hikes have added significantly to the cost of government debt. “As we add trillion after trillion to our debt, the problem only gets worse and compounds.

☆ Household budgets are shredded: These stocks will benefit as consumers trade down to store brands
▼ + stars: | 2023-02-14 | by ( Michelle Fox | ) www.cnbc.com time to read: +12 min

Shoppers are largely creatures of habit, but after two years of rising prices, a broader shift to private label brands is underway. 'A tailwind' for private label That is good news for store brands, otherwise known as private label. Yet the biggest pure play on private label brands is Treehouse Foods , Chappell said. "That's where you're going to see them lean into store brands," said Mary Ellen Lynch, principal of IRI's center store solutions. Americans forced to trade down due to supply chain constraints found store brands they enjoyed, she said.

☆ M&Ms Super Bowl commercial: How ads have become weeks-long campaigns
▼ + stars: | 2023-02-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

The Super Bowl commercial, billed as the conclusion to weeks-long drama surrounding the status of the “spokescandies,” left some viewers scratching their heads. But if you weren’t paying attention, the final commercial might be a head scratcher -— one risk a brand takes when it uses a weeks-long campaign ahead of its Super Bowl commercial. In a change for the decades-old Super Bowl ad wars, it’s actually become a commonplace strategy to use social media to tease, preview and create buzz ahead of their Super Bowl commercials. Companies spend millions just for a Super Bowl ad slot — reportedly over $7 million for some 30-second spots — before investing into the commercials themselves. Dance contests and bettingDespite the high cost of a Super Bowl commercial, companies are eager to nab a spot.

☆ Why You Are Probably Doing Brainstorming All Wrong
▼ + stars: | 2023-02-11 | by ( Leigh Thompson | ) www.wsj.com time to read: 1 min

One of the biggest mistakes teams make with brainstorming is believing that the way to enhance creativity is to just let everybody loose. Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution and Organizations and a director of executive-education programs at Northwestern University’s Kellogg School of Management. She is the author of several books, including “Negotiating the Sweetspot: The Art of Leaving Nothing on the Table.”Most businesses use brainstorming to generate new ideas. Too many of them, however, don’t do it right.

FIS plans to pursue a tax-free spin-off of its merchant business, which processes payments for companies, the sources said. The spin-off will take many months to be completed, and FIS will also entertain any acquisition offers for the unit during this period, the sources added. Much of FIS's merchant business consists of Worldpay, which it bought for $43 billion in 2019. The sources cautioned that no transaction is certain and asked not to be identified discussing confidential deliberations. Merchant solutions makes up about 30% of the company's revenue, while its banking solutions arm constitutes about 46%, and capital market solutions the remainder.

☆ The 2023 Super Bowl Ads Will Feature Booze, Betting and Jesus
▼ + stars: | 2023-02-10 | by ( Megan Graham | Patrick Coffee | ) www.wsj.com time to read: +10 min

The Super Bowl ads on Sunday are poised to promote an unusual mix of alcohol brands, gambling and Jesus. The Super Bowl still regularly draws an audience of around 100 million people, making it TV’s biggest event of the year and advertising’s biggest night. Planters’ Super Bowl ad features comedians mocking Mr. Peanut. The ads are likely to strike a lighter tone than the occasionally somber messages of Super Bowl ads in recent, highly politicized years or the early pandemic, said Anjali S. Bal, an associate professor of marketing at Babson College. Many Super Bowl advertisers have again released their ads well before Super Bowl Sunday to increase their chances of being seen.

Bob Berg | Moment Mobile | Getty ImagesIn a fragmented media landscape, events like the Super Bowl are prized by advertisers for the exposure they offer. These commercials are an institution in and of themselves, with the ads generating conversation for weeks ahead and days after the big game. Consumers might recall well-crafted Super Bowl ads years after their debut. So does Super Bowl exposure truly help boost business? It drove so many viewers to Coinbase's app that it crashed on the night of the Super Bowl.

☆ Kellogg beats sales and profit estimates, to keep plant-based business
▼ + stars: | 2023-02-09 | by ( ) www.reuters.com time to read: +2 min

The Pringles maker, which is in the process of a three-way break-up of its business, also said it has decided to keep its plant-based business, which represents 2% of net sales, in-house. Kellogg had last June announced plans to explore strategic options for its profitable MorningStar Farms business. The company forecast organic sales growth of 5% to 7% for full year 2023, as it expects sustained demand for its snacks and emerging markets business region. Shares of the Michigan-based company rose 1.5% before the bell. Kellogg's net sales rose 12% to $3.83 billion in the fourth quarter ended Dec. 31.

☆ Futures rise on earnings optimism, Disney climbs on revamp plan
▼ + stars: | 2023-02-09 | by ( ) www.reuters.com time to read: +3 min

Casino stocks Wynn Resorts (WYNN.O) and MGM Resorts International (MGM.N) gained about 5% each after reporting fourth-quarter results, with Wynn indicating a meaningful return of visitation and demand in Macau during the recent Chinese New Year holiday period. PepsiCo Inc (PEP.O) rose 1.4% as the soda maker reported better-than-expected results for its fourth quarter. Of more than half of the S&P 500 companies that have reported fourth-quarter results so far, 69% have topped analysts' earnings estimates, as per Refinitiv IBES data. ET, Dow e-minis were up 254 points, or 0.75%, S&P 500 e-minis were up 37.25 points, or 0.9%, and Nasdaq 100 e-minis were up 162.5 points, or 1.3%. Reporting by Sruthi Shankar, Medha Singh and Johann M Cherian in Bengaluru; Editing by Sriraj KalluvilaOur Standards: The Thomson Reuters Trust Principles.

☆ How Budweiser Tackled a Beer-Free World Cup
▼ + stars: | 2023-02-09 | by ( Katie Deighton | ) www.wsj.com time to read: +9 min

In the end, the brewer found a way to navigate the World Cup beer-free and roll with the media attention that the alcohol ban generated. Soccer’s 2022 FIFA World Cup in Qatar ran from Nov. 20 to Dec. 18. World Cup sponsors Kia and Adidas similarly maintained their reputational scores, according to the Morning Consult data. Budweiser doesn’t pay a reported $75 million for the official beer sponsorship of the World Cup just to serve beer at stadiums. But the ban on alcoholic Budweiser undermined the impetus for being at the World Cup, Mr. Marcondes said.

☆ Watch CNBC's full interview with Kellogg CEO Steve Cahillane
▼ + stars: | 2023-02-09 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with Kellogg CEO Steve CahillaneKellogg CEO Steve Cahillane joins 'Squawk on the Street' to discuss the company's Q4 earnings beat, pricing and the future of the stock.

☆ Treasury yields dip as investors digest Fed speaker comments
▼ + stars: | 2023-02-09 | by ( Sophie Kiderlin | ) www.cnbc.com time to read: +1 min

ET, the yield on the 10-year Treasury was last down by almost three basis points to 3.6088%. U.S. Treasury yields fell on Thursday as investors digested comments from Federal Reserve speakers and assessed the outlook for the economy. Fed Governor Christopher Waller indicated on Wednesday that interest rates could be increased by more than investors are expecting. This echoed the tone struck by other Fed speakers, including Chairman Jerome Powell and Minneapolis Fed President Neel Kashkari, earlier this week. The Fed has hiked interest rates eight times since March 2022 as part of its efforts to slow the economy and lower inflation.

☆ 'We are very pleased,' says Kellogg CEO Steve Cahillane of Q4 earnings
▼ + stars: | 2023-02-09 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via Email'We are very pleased,' says Kellogg CEO Steve Cahillane of Q4 earningsSteve Cahillane, Kellogg CEO, joins 'Squawk on the Street' to discuss the company's Q4 earnings beat, pricing and the future of the stock.

Search resuls for: "Kellogg"

25 mentions found