THERMAL, Calif.— As roughly 120,000 people descended on the Coachella Valley last weekend for the music, Quigley Goode, a former “American Idol” contestant (320,000 Instagram followers), stood before an enormous flower installation in a bright, one-shouldered dress as her friend snapped photos.
Nearby, Juan Del Barrio, a college student (5,400 followers), set up in front of a vintage pickup truck, positioning his sequined pants carefully before dropping to the floor.
Across a field, Juliya Tykhonenko, a Ukrainian creator who recently moved to Los Angeles (29,000 followers), posed by a pristine blue pool, holding her pink cowboy hat as she tossed her head back.