Twitter users are engaging with original tweets from Elon Musk less and less.
"Elon Musk's tweets attracted more engagement after his stake in Twitter started to increase," Huge said in its analysis.
"There is a significant difference in engagement for Elon Musk's original tweets after the acquisition, compared to before the acquisition."
That high level of engagement in Spring 2022 quickly fell, however, the Huge data shows, to roughly 5 million engagements per week.
While there have been some brief spikes in engagement with Musk's tweets so far this year, overall there has been a decline.
Persons:
Elon Musk, Musk, Elon, Musk's, Kali Hays
Organizations:
Elon, Twitter
Locations:
khays