Florida Crystals, one of the largest growers of sugar cane in the U.S., farms 130,000 acres in Florida every season.
For years, billions of dollars in technology innovation have flooded the agriculture sector, promising cutting-edge data collection and analysis around the farming process.
Some farms are only now starting to figure out how to put that data to work.
Florida Crystals, one of the largest growers of sugar cane in the U.S., is one of them.
The privately held company farms 130,000 acres in Florida every season, and for decades it has used Excel spreadsheets or physical paper to map out when and where it would plant, tend and harvest, relying on subjective and experiential knowledge, CIO Kevin Grayling said.