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Modelo passed Bud Light, which has been the subject of a boycott by conservatives. It recently took the crown from Bud Light, which saw its market share drop to 7%. "Modelo and Michelob Ultra (another Anheuser-Busch brand) both were on track to eventually overtake Bud Light," Maloney wrote, citing long-term market share data. "Everybody kinda figured Bud Light was getting hit by that boycott, so it fell out of No. But Neil Reid, a professor at the University of Toledo who studies the beer industry, told Reuters that the Bud Light boycott is lingering longer than expected.
Persons: Bud Light, El Rey, Bump Williams, influencer Dylan Mulvaney, Jennifer Maloney, Bud Light's, Maloney, Jack Hough, Light, Hough, Corona, Neil Reid Organizations: Modelo, Service, Anheuser, Street Journal, Busch, Fox, Northwestern University, University of Toledo, Reuters, Bud Light Locations: Wall, Silicon, El, Modelo
How America fell out of love with ice cream
  + stars: | 2023-07-16 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +9 min
Ice cream is “the ultimate comfort food.”Drinkers swapped a pint for a scoop, and for ice cream makers, Prohibition was a boon. “In fact they say that the ice cream business is bound to increase in volume from year to year as more people are using ice cream since the coming in of nation-wide prohibition and the going out of the saloon.”The interest in ice cream continued in World War II, buoyed by the government’s use of the frozen dessert to help boost morale. Margaret Bourke-White/The LIFE Picture Collection/Shutterstock“We built pop-up ice cream factories on the front lines, delivered individual ice cream cartons to foxholes and spent more than a million dollars on a floating ice cream barge that patrolled the Pacific delivering ice cream,” Siegel said. Scoops of Falooda ice cream are placed on top Blueberry Lavender ice cream at Pints of Joy in Sunnyvale, California. Today, she teaches aspiring ice cream entrepreneurs how to make ice cream.
Persons: Earl Leaf, Michael Ochs, Baskin Robbins, , Matt Siegel, ” Siegel, Yuengling, , Margaret Bourke, , Siegel, John Robbins, Robbins, Burt Baskin, Robbins ’, ” Robbins, Robbins “, Deepak Chopra, Marianne Williamson, Lucas Fuess, Richard B, Levine, Levine Roberts, Fuess, John Crawford, “ There’s, Circana, Aric Crabb, Talenti, Earl Grey, ” Crawford, Bryan Olin Dozier, Deborah Lee Organizations: New, New York CNN, US Department of Agriculture, Michael Ochs Archives, Food, Anheuser, Busch, Manufacturers, Cream, Baskin, New York Times, Rabobank, MediaNews, East Bay Times Locations: New York, NY, American, USS Maryland, Chicago , Illinois, Circana, Joy, Sunnyvale , California, Van Leeuwen, North Carolina
Anson Frericks, a former executive at Anheuser-Busch, has criticized how the company has handled the backlash against Bud Light. Now, Anheuser-Busch has gotten involved with issues that he's been fighting against, Frericks told Insider. Anheuser-Busch US CEO Brendan Whitworth hasn't explicitly defended the Bud Light partnership with influencer Dylan Mulaney, nor has he called it a mistake. The dip in Bud Light sales persisted through the end of June, USA Today reported. In a TikTok video posted at the end of June, Mulvaney alleged that Bud Light never reached out to her following the onslaught of hate she received.
Persons: Anson Frericks, Bud Light, Bud, influencer Dylan Mulvaney, Brendan Whitworth, Mulvaney, Whitworth, Frericks, he's, Busch, He's, Vivek Ramaswamy, Marc Benoiff, Brendan Whitworth hasn't, influencer Dylan Mulaney, Getty, LAURIE DIEFFEMBACQ, Dylan Mulvaney Organizations: Anheuser, Busch, Service, Whitworth, CBS, Newsweek, Street, Fox News, Daily Mail, Fox, Bud, MAG, AFP, Pride Month, Human, USA Locations: Wall, Silicon
ERLANGEN, Germany, July 13 (Reuters) - Siemens (SIEGn.DE) will spend 1 billion euros ($1.12 billion)on new factories and facilities in Germany, the engineering company said on Thursday, as Berlin published a strategy paper highlighting the economic and security risks of investing in China. News of the Erlangen investment came as Berlin published a paper responding to a more assertive China, which included warnings about security risks of investing in the country. Siemens, which last month unveiled a 2 billion euro global investment plan, said it was investing in Germany to accelerate growth and also "increase its resilience." "Siemens is banking on innovation in Germany and launching the next stage of digitalization," Siemens Chief Executive Roland Busch said on Thursday. Under its global investment plan Siemens is also expanding its digital factory in Chengdu and building a new R&D centre in Shenzhen.
Persons: Chancellor Olaf Scholz, Roland Busch, Busch, Siemens, Alexander Huebner, John Revill, Tomasz Janowski Organizations: Siemens, Siemens Healthineers, Thomson Locations: ERLANGEN, Germany, Berlin, China, Erlangen, Beijing, Europe, United States, Chengdu, Shenzhen, Siemens's, Forchheim, Nuremburg, Zurich
To determine which states have the best economy, we look at overall economic growth and annual job growth on a percentage basis, as well as the health of state finances. We measure the breadth of each state's economy by looking at how many major corporations are headquartered there. IndianaWhile the Hoosier State's economy is hardly a barnburner, Indiana offers stability. The state's debt rating is solid. UtahThe Beehive State's economy just keeps buzzing.
Persons: Christina, Dupont De Nemours, Incyte Carlos Hernandez, Eileen T, Meslar, Eli Lilly, Kyle Green, Lucas Jackson, George Frey, Zions, Tim Aeppel, , Justin Sullivan, Lindsey Nicholson, Matthew Busch, payrolls, Jim Watson Organizations: Companies, Business, Getty, Bureau, AAA, Reuters, Indiana, Hoosier, Federal Housing Finance Agency, National Association of Realtors, Simon Property, Bloomberg, Gem, Data Solutions, Micron Technology, Lamb Weston Holdings, South, South Carolina, Union Pacific, Automotive Designs, . Tennessee The Volunteer State, Headquarters, FedEx, Tractor, Delta Airlines, Peach State, Assurant, Intercontinental Exchange, Universal, North, Bank of America, Duke Energy, Just Energy Group, Texas, Lone Star State, Oracle, Tesla, AFP Locations: U.S, States, Wilmington , Delaware, Delaware, Middlebury , Indiana, , Indiana, CBH, Calvary Springs, Nampa , Idaho, Idaho, California, York County , South Carolina, South Carolina, Palmetto, South, Salt Lake City , Utah, Utah, Bristol , Indiana, Tennessee, Alpharetta , Georgia, Georgia, Denver , North Carolina, North Carolina, Houston , Texas, The Texas, Texas, New York, Miami , Florida, Florida
Bud Light posted a meme on Sunday that seemed to poke fun at the brand's handling of backlash it's faced. The backlash began in April, after Bud Light partnered with transgender influencer Dylan Mulvaney. A video clip posted on Sunday to Bud Light's Twitter and Instagram shows a woman eating a watermelon, a Bud Light can on a picnic table behind her while severe wind whips trash and sends people scurrying. Conservatives are calling for Bud Light boycotts, while advocates are asking the brand to support the transgender community. The recent post from Bud Light, though, seemed to meme-ify Bud Light's own handling of the backlash — silently waiting out the storm of outcry.
Persons: Bud Light, it's, influencer Dylan Mulvaney, Bud Light's, Bud, Brendan Whitworth, Larry Kopp, they're, Busch, Mulvaney, Kopp, Drew Kerr, we've, Kerr Organizations: Service, Bud Light's Twitter, Anheuser, Busch, Bud Light, Mulvaney, TASC Locations: Wall, Silicon
New York CNN —Mexican-made Modelo Especial is the top-selling beer in the United States for the second straight month, once again snatching the crown from Bud Light. Dollar sales for the pre-July 4 period continued to be grim for Bud Light, with sales falling 28.5%, while Modelo’s grew 8.5% during the same time period. Bud Light initially lost the title last month, which it has largely held for two decades. In June, Bud Light rolled out a new marketing campaign to help turn around sales, centering around country music and NFL players. However, Bud Light continues to be the country’s top-selling beer year to date, holding 8.7% share of the beer market.
Persons: Bud Light, Bud Light’s, Bump Williams, Dylan, Williams, Greg Gallagher, Organizations: New, New York CNN, Especial, Modelo Especial, Anheuser, NFL, Modelo, Constellation Brands, Corona, Constellation, CNN Locations: New York, United States
July 10 (Reuters) - Constellation Brands' (STZ.N) Modelo Especial was the top-selling beer brand in the United States for a second consecutive month in June, after first dethroning Anheuser-Busch InBev's (ABI.BR) Bud Light in May. Modelo Especial was the top-selling beer brand for the four weeks ended July 1, with an 8.7% share of overall beer sales through retail stores for the period, while Bud Light came in second with a 7% share, according to consulting company Bump Williams, which sources data from NielsenIQ. Sales of Bud Light and Budweiser dropped 28% and 11.7%, respectively, from a year earlier, while Modelo Especial sales rose 8.5%. Azer added that consumers had quickly figured out AB InBev's other beer brands like Michelob Ultra and Natural Light, which are also seeing a fall in sales. Before the backlash, Natural Light was gaining due to cost-conscious consumers opting for cheaper six-packs.
Persons: Busch, Bud Light, influencer Dylan Mulvaney, Bump Williams, Michel Doukeris, Neil Reid, Cowen, Vivien Azer, Azer, Letitia James, Ananya Mariam Rajesh, Pooja Desai Organizations: Constellation Brands, Modelo Especial, Anheuser, U.S, University of Toledo, Budweiser, Target, New York, Starbucks, Thomson Locations: United States, NielsenIQ, U.S, Bengaluru
Jorja Johnson of the Hard Eights holds her Franklin paddle during the Major League Pickleball finals match against BLQK at Pickle & Chill on October 16, 2022 in Columbus, Ohio. Major League Pickleball is getting new leadership as it looks to capitalize on the rise of America's fastest-growing sport at the professional level. "The additions of Julio and Bruce signify another landmark step forward in the evolution of Major League Pickleball," said MLP founder Steve Kuhn. We're at just the beginning of this hockey-stick growth," DePietro told CNBC. In the year-plus that he's served as an owner in the league, DePietro said, team valuations have seen 100-times growth.
Persons: Jorja Johnson, Franklin, Major League Pickleball, Julio DePietro, Bruce Popko, Julio, Bruce, Steve Kuhn, DePietro, Kuhn, he's, pickleball, LeBron James, Kevin Durant, Tom Brady, Drew Brees Organizations: League Pickleball, BLQK, Major League, pickleball, NFL, CNBC, Citadel, Florida, MLP, NBA, Anheuser, Busch Locations: Columbus , Ohio
Bud Light released a new ad with Kansas City Chiefs star Travis Kelce, titled "Backyard Grunts." Bud Light aims to win back conservatives with a new ad featuring Kansas City Chiefs star Travis Kelce and several decidedly less athletic men gingerly easing themselves into various seats — and grunting. Bud Light faced backlash over partnering with transgender influencer Dylan Mulvaney in April. The new 15-second spot depicted various backyard gatherings and has no dialogue apart from grunts, sighs, and Kelce saying "yeah." He also said about the summer advertising strategy: "you can look forward to Bud Light reinforcing what you've always loved about our brand – that it's easy to drink and easy to enjoy."
Persons: Bud Light, Travis Kelce, influencer Dylan Mulvaney, Brendan Whitworth, Mulvaney, Whitworth, Bud, Busch, you've Organizations: Kansas City Chiefs, Anheuser, Busch US, Morning, Busch, CBS, Bud Light, Modelo Especial Locations: America
June 30 (Reuters) - Constellation Brands (STZ.N) first-quarter results topped Wall Street expectations on Friday, as the Corona beer maker benefited from higher pricing and steady demand for its alcoholic beverages. Constellation’s beer business posted an 11% increase in sales in the quarter ended May 31, mainly on strong growth across Modelo Especial, the Modelo Chelada brands as well as Corona Extra. Modelo Especial dethroned Anheuser-Busch InBev's (ABI.BR) Bud Light as the top selling beer in the U.S. in June after the latter faced backlash over a social media promotion with transgender influencer Dylan Mulvaney. Constellation net sales rose more than 6% to $2.52 billion, beating analysts' average estimate of $2.47 billion, according to Refinitiv IBES data. The company's first-quarter profit of $2.91 per share beat analysts' average estimate of $2.83 as per IBES data from Refinitiv.
Persons: Busch, Bud Light, influencer Dylan Mulvaney, Kim Crawford, Juveria, Vinay Dwivedi Organizations: Constellation Brands, Modelo Especial, Modelo, Anheuser, Constellation, Refinitiv, Thomson Locations: U.S
New York CNN —Dylan Mulvaney on Thursday broke her silence about the fallout that occurred after the trans influencer made two Instagram posts sponsored by Bud Light earlier this year. Bud Light’s sponsorship of an April 1 Instagram post by Mulvaney set off a firestorm of anti-trans backlash and calls for a boycott. But later it released a vague statement from the CEO that failed to offer support for Mulvaney or the trans community. The Bud Light backlash also coincided with anti-LGBTQ+ campaigns against other big brands, including Target. “I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive, and Bud Light really does not belong there, Bud Light should be about bringing people together,” Whitworth said.
Persons: New York CNN — Dylan Mulvaney, Bud Light, Bud Light’s, Mulvaney, ” Mulvaney, Bud, Brendan Whitworth, ” Whitworth, I’ve, ” –, Danielle Wiener, Bronner Organizations: New, New York CNN, American Civil Liberties Union, UCLA School of Law, Target, Bud Light, Anheuser, Busch, CBS, CNN Locations: New York
With the summer sales season well underway — the four months between May and August make up as much as 40 percent of annual beer sales — the question swirling around Bud Light is whether the slump is temporary or the new normal. “Here we are about 10 weeks into it, and we’re still seeing double-digit declines in volumes nationally,” said Bump Williams, who runs the consulting firm that bears his name. A third of distributors believe the impact on Bud Light will be permanent. When asked how long he thought the sales declines would linger, Mr. Wagner shrugged. “I’ve seen longtime Bud Light customers trying other beers,” he said.
Persons: Light, we’re, , Bump Williams, Bud, Wagner, Busch, Glenn Miller’s, Wagner shrugged, “ I’ve Organizations: Anheuser, Busch, Molson Coors, Wall, Jefferies, Bud Light
The company's Bud Light brand saw backlash over a promotion that featured a transgender influencer. The CEO didn't say whether he thought the promo a "mistake," but said the brand would continue to support LGBTQ+ organizations. Analysts from JP Morgan have also warned that sales could continue to drop, and predicted some consumers will swear off Bud Light "for the foreseeable future." Anheuser-Busch is now spending nearly three times more on Bud Light advertising, Whitworth told CBS Wednesday. The Bud Light brand has also donated to anti-LGBTQ+ politicians in the past, the interviewers pointed out in the CBS segment.
Persons: Bud, , Brendan Whitworth, Bud Light, influencer Dylan Mulvaney, Whitworth, it's, Mulvaney, JP Morgan, We'll, we've Organizations: CBS, Service, Privacy, Anheuser, Target, Busch, JP, Bud Light
Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales. Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences. In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Bud Light, however, remains the country’s top-selling beer so far this year.
Persons: Bud Light, , influencer Dylan Mulvaney, Mulvaney, Brendan Whitworth, Alissa, Daniel Blake of, , Whitworth, Marcel Marcondes, ” Marcondes, Bud, Bump Williams Organizations: New, New York CNN, Anheuser, Distributors, Bud Light, Beer Business, Busch, Bud, NFL, Human, Cannes Lions International, Modelo Especial Locations: New York, Houston, Jonesboro , Arkansas
Over the last year, states across the country have passed laws banning drag performances and transgender health care, while protests and physical attacks on L.G.B.T.Q. Conservative-led boycotts against companies that once embraced Pride festivities, like Target and Anheuser Busch, have led to billions of dollars of corporate losses. Heritage of Pride, which organizes the march, recognized the worsening political climate in an open letter earlier this month that was co-signed with the organizers of dozens of other Pride events across the country. Across the country, a wave of state legislation has targeted L.G.B.T.Q. young people in particular, banning transgender health care for minors and barring teachers from discussing gay and transgender topics in schools.
Persons: Ron De Santis, Organizations: Conservative, Target, Anheuser Busch Locations: Florida, America, United States
MLB roundup: Cycle helps Reds run win streak to 12
  + stars: | 2023-06-24 | by ( ) www.reuters.com   time to read: +9 min
Jhoan Duran handled the ninth inning for his 10th save as Minnesota's pitchers recorded 16 strikeouts. Pirates 3, Marlins 1Carlos Santana stroked a two-out, tiebreaking single in the ninth inning as Pittsburgh snapped a 10-game losing streak by rallying to beat Miami. The Pirates were down 1-0 entering the ninth inning before getting the best of Marlins closer A.J. Patrick Corbin (4-9) gave up seven runs on seven hits in five innings. Logan Webb (7-6) allowed four runs (three earned) in seven innings, helping the Giants to their 11th win in 12 games.
Persons: Elly De La Cruz, David Kohl, De La, Joey Votto, Collin McHugh, Alex Young, Alexis Diaz, Matt Olson, Mookie Betts, Emmet Sheehan, Angeles, Michael Busch, James Outman, Sheehan, Mauricio Dubon, Kyle Tucker, J.P, Jose Siri, Zach Eflin, Siri, Salvador Perez swatted, Nick Pratto, Zack Greinke, Trea Turner, Brandon Marsh, Bryce Harper, Taijuan Walker, Brandon Nimmo, Kodai Senga, Adolis Garcia, Joe Barlow, Anthony Rizzo, Will Smith, Michael King, Isiah Kiner, Aaron Judge, Logan Gilbert, Tom Murphy, Teoscar Hernandez, Ty France, Eugenio Suarez, Hernandez, Gilbert, Anthony Santander, Kyle Gibson, Kenta Maeda, Max Kepler, Maeda, Tommy John, Jhoan Duran, Royce Lewis, Andy Ibanez, Joey Wentz, Carlos Santana, Luis Arraez, Jesus Luzardo, Joe Musgrove, Musgrove, Seong Kim, Xander Bogaerts, Juan Soto, Michael Chavis, Patrick Corbin, Michael Conforto, Patrick Bailey, Logan Webb, Camilo Doval, Corbin Carroll, Zach Davies, Shea Langeliers, JJ Bleday, Langeliers, Oakland's Lucas Erceg, Trevor May, Vladimir Guerrero Jr, Jordan Romano, George Springer, Willy Adames, Wade Miley, Miley, Jose Ramirez, Shane Bieber, Brayan Bello, Rafael Devers, Devers, Bello, Lucas Giolito, Chicago's, Tim Anderson's, Elias Diaz, Diaz, Elehuris Montero, Coco Montes, Jurickson Profar, Shohei Ohtani, Mike Trout, Pierce Johnson, Justin Lawrence, Sam Bachman, Chris Devenski Organizations: Cincinnati Reds, Atlanta Braves, Reds, Cincinnati, Braves, Dodgers, Astros, The Astros, Rays, Royals, Tampa Bay, Kansas City, Phillies, Mets, Philadelphia, New, Rangers, Yankees, Texas, Mariners, Orioles, Seattle, Tigers, Detroit, Pirates, Marlins, Pittsburgh, Miami, The Pirates, Padres, Nationals, San Diego, Washington, Giants, Diamondbacks, San Francisco, Arizona, Athletics, Blue Jays, Oakland, Toronto, Brewers, Cleveland, Guardians, Red Sox, White Sox, Boston, Chicago, Angels, Colorado, Los Angeles, Rockies, Thomson Locations: Cincinnati , Ohio, USA, De La Cruz, Cincinnati, Houston, France, St . Petersburg, Fla, New York, Seattle, Baltimore, Minnesota, San, Milwaukee, Los, Denver, Colorado
June 23 (Reuters) - More than 3,000 workers at over 150 Starbucks (SBUX.O) stores in the United States will go on strike next week, the union representing the coffee chain's baristas said on Friday, following claims that the company had banned Pride Month decorations at its cafes. The strikes were also aimed at protesting against employees' treatment at Starbucks and pushing for a fair labor contract covering better pay and benefits, the Starbucks Workers United union added. The call for a strike comes days after the union said Starbucks had taken down some Pride Month decorations and flags at several stores, a matter that was also discussed by some workers on social media. Starbucks Workers United said on Friday the company's Seattle Roastery - located just nine blocks from Starbucks' first ever store at the Pike Place Market - was kicking off the nationwide strike, dubbed "Strike with Pride". Pride Month celebrations, with Pride Parades set to take place on Sunday in several major cities including New York, San Francisco, Seattle and Chicago.
Persons: baristas, Busch, Bud, Deborah Sophia, Shinjini Ganguli, Anil D'Silva Organizations: Starbucks, Starbucks Workers United, ., Pride, U.S, Target, Anheuser, Starbucks Workers, Seattle, Thomson Locations: United States, Pike, New York, San Francisco, Seattle, Chicago, Bengaluru
Since its Nov. 18 debut, Grindr has begun courting investors and making the necessary adjustments to be a public company, all the while making innovative plans for the future of the product. Seven months in the public marketIn the seven months since Grindr representatives rang the opening bell, CEO George Arison has shifted his focus to matters relevant to a public company, such as hiring specialists versus generalists and raising liquidity. Slightly more than 6% of shares are available for public investors to buy and sell, according to FactSet. Big names such as Vanguard, BlackRock and Charles Schwab also have small holdings, with each accounting for less than 0.2% of total shares. Grindr also recently launched a web offering, which may offer more features at an additional cost in the future.
Persons: Grindr, It's, Bud, George Arison, Arison, unapologetically, Bumble, Morgan Stanley, he's, Charles Schwab, Raymond Zage, Tiga, James Fu Bin Lu, Spencer Platt Organizations: NYSE, Tiga, Disney, Bud Light, Anheuser, Busch Inbev, JPMorgan, Wall Street, Group, West Capital Management, Prescott Investors, Vanguard, BlackRock, New York Stock Exchange, Tiga Acquisition Corp, Getty Locations: Boston, New York City
For companies like Target and Disney, it is unclear if boycotts will hit sales. The company said it has not changed any policy on decorations and is encouraging stores to celebrate Pride Month. Despite the mounting headlines and sustained criticism of Bud Light, corporate boycotts are "overstated," and those offended by campaigns tied to Pride Month are in the "minority," Ellis said. Bud Light appears to be an outlierIn April, the brewer ran a March Madness promotion with trans influencer Dylan Mulvaney, who shared a customized Bud Light can on Instagram. Justin Sullivan | Getty ImagesIt isn't just Bud Light — brands across the board are facing calls to boycott their goods or services.
Persons: Gene Kim, Bud Light, Anson Frericks, Starbucks baristas, Sarah Kate Ellis, Ellis, Dylan Mulvaney, Brendan Whitworth, — Alissa Heinerscheid, Daniel Blake —, Bump Williams, Busch, Frericks, Bud, Marcel Marcondes, Marcondes, Justin Sullivan, Jack Daniel's, Lawrence Glickman, Glickman, baristas, hasn't, Disney isn't, Ron DeSantis, Lindsey Roeschke, Brayden King, King, David Cliff, Nurphoto Organizations: Anheuser, Busch, Target, Disney, Starbucks, Pride Month, Target's, Pride, GLAAD, Mulvaney, CNBC, Gay, Chamber, Commerce, Cannes Lions International, Creativity, Brands, Kohl's, Nike, Adidas, Ford, Associated Press, American Studies, Cornell University, Consumer, Walt Disney Co, Florida Gov, Brand Intelligence, Morning, Northwestern University, Getty Locations: U.S, America, San Francisco , California, Oklahoma, Florida
Accenture — The stock fell 2.6% after the consulting firm shaved the top end of its revenue expectations for the fiscal year. Darden posted earnings of $2.58 per share on revenue of $2.77 billion in its latest quarter. Tesla — Tesla shares traded flat amid a choppy session after Morgan Stanley downgraded the electric-vehicle giant to an equal weight rating from overweight, citing valuation concerns. Loop also reiterated its buy rating and raised its price target given what it sees as an opportunity for the stock to rally further. Expedia , TripAdvisor — Expedia and TripAdvisor gained 1.5% and 3.2%, respectively, after B. Riley initiated coverage on each stock as buy.
Persons: AeroSystems, Max, Darden, Eugene Lee, influencer Dylan, Tesla, Morgan Stanley, Root, JPMorgan Chase, Dow, , TripAdvisor, Riley, Expedia, Eli Lilly —, Samantha Subin, Michelle Fox, Jesse Pound Organizations: Bed, Boeing, Accenture, Darden, FactSet, Anheuser, Busch InBev —, Deutsche Bank, NRG Energy, Wall Street, Elliott Investment Management, Embedded Insurance, Alcoa, JPMorgan, Amazon Prime, Bank of America Locations: Salt Lake City , Utah, Wichita , Kansas, Illinois
New York CNN —Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. It shows people enjoying Bud Light despite facing some of summer’s biggest pain points, like sunburn or a sudden thunderstorm during a cook out. Bud Light | Easy to SummerThe new ad is a continuation of its “Easy to Drink, Easy to Enjoy” that made its debut during this year’s Super Bowl. That spot featured actor Miles Teller and his wife Keleigh Sperry dancing and relaxing at home with a Bud Light. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams.
Persons: Bud Light, Dylan, Bud, Bud Light’s, ’ backyards, Travis Kelce, Dak, It’s, Miles Teller, Keleigh Sperry, Alissa Heinerscheid, Todd Allen, Brendan Whitworth, , Marcel Marcondes, , ” Marcondes, Bump Williams Organizations: New, New York CNN, YouTube, NFL, Anheuser, Busch, CNN, Busch InBev, Human, Cannes Lions International, Modelo Especial Locations: New York, Dak Prescott, Mulvaney
Anheuser-Busch InBev's Bud Light nightmare won't last forever, according to Deutsche Bank. Anheuser-Busch's U.S.-listed shares are down nearly 15% in the second quarter, driven largely by consumers fleeing the Bud Light brand over a collaboration with transgender influencer Dylan Mulvaney. BUD 3M mountain Bud Light stock has dropped nearly 15% in the second quarter. "Our proprietary dbDIG survey data suggests that 24% of Bud Light consumers no longer buy the brand with another 18% buying less. The company is slated to report second-quarter earnings in early August, and Collett expects the Bud Light parent to reduce or remove its full-year guidance.
Persons: Busch, Bud, influencer Dylan Mulvaney, Mitch Collett, Bud Light, Collett, — CNBC's Michael Bloom Organizations: Anheuser, Deutsche Bank, , Busch's, Bud Light, Bud, Busch InBev Locations: Busch's U.S, U.S, Mexico, Brazil, China
Three-Stock Lunch: KBH, BUD & EXPE
  + stars: | 2023-06-22 | by ( ) www.cnbc.com   time to read: 1 min
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThree-Stock Lunch: KBH, BUD & EXPEDavid Trainer, New Constructs CEO, joins 'Power Lunch' to discuss three stocks: KB Home, Anheuser-Busch and Expedia.
Persons: EXPE David Trainer Organizations: Anheuser, Busch, Expedia
Mike Moore | Getty Images Entertainment | Getty ImagesBud Light's ill-fated Dylan Mulvaney collaboration dominated conversations among marketers gathered in southern France for the Cannes Lions advertising festival this week. But according to Sarah Kate Ellis, president and CEO of LGBTQ+ rights organization GLAAD, Bud Light's lack of engagement did exactly that. "What Bud Light did was they had a trigger response and they ended up alienating everyone," Ellis told CNBC's Tania Bryer Wednesday. In May, Bud Light lost its top spot in the U.S. beer market, falling behind Constellation Brands' Modelo after sales slumped 24.6% year over year. A 'wake-up call'AB InBev's chief global marketing officer, Marcel Marcondes, said Monday that the months-long Bud Light boycott had been a wake-up call for the company.
Persons: influencer Dylan Mulvaney, Mike Moore, Bud Light's, Dylan, influencer Mulvaney, Brendan Whitworth, Sarah Kate Ellis, Bud Light, Ellis, CNBC's Tania Bryer, we're, David Droga, Droga, Andrew Clarke, Mars Wrigley, Clarke, Marcel Marcondes Organizations: Getty, Cannes Lions, Anheuser, Busch InBev, InBev's North, U.S, Constellation Brands, Modelo, Accenture, Brands, InBev's, Light, Deutsche Bank Locations: France, Cannes, U.S
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