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☆ Twitter traffic is 'tanking' as Meta's Threads hits 100 million users
▼ + stars: | 2023-07-10 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

In this photo illustration, the Threads logo by META is displayed on a smartphone with Twitter logo in the background. User traffic on Twitter has slowed since the launch of Meta 's text-based platform Threads, which has already surpassed 100 million sign-ups since its debut last week. "Threads reached 100 million sign ups over the weekend. The company said Twitter's web traffic is down 11% compared with the same days in 2022. Threads reached the 100 million milestone even faster than OpenAI's generative chatbot ChatGPT, which surpassed 100 million monthly users in two months.

Persons: Adam Mosseri, Mark Zuckerberg, Twitter, Matthew Prince, Similarweb, Mosseri, Elon Musk, Alex Spiro, Zuckerberg Organizations: Meta, Twitter Locations: U.S, Europe

☆ Instagram's Twitter rival, Threads, has a fatal flaw: It's destined to be boring
▼ + stars: | 2023-07-10 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +4 min

Instagram's Twitter rival, Threads, has surged to over 100 million users, riding a hype wave. But the new "conversation" platform has a fatal flaw: It's going to be boring. Instagram's Twitter rival, Threads, has surged to over 100 million users in less than a week, an eye-popping figure that shows the sheer size of the hype wave it's riding. But the app has a fatal flaw that will ultimately doom it to mediocrity: It's going to be boring. And that means despite the early outburst of enthusiasm, Threads — like Instagram — might end up being better for brands than for humans.

Persons: Instagram, hasn't, Adam Mosseri, Smith Organizations: Twitter, Meta Locations: Ukraine, blocklists

☆ Meta's Threads debut solved the chicken-or-egg problem plaguing new social startups
▼ + stars: | 2023-07-10 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +6 min

Last week, Meta launched its latest social media venture, a Twitter alternative called Threads. For social media start-ups, attracting an audience is crucial to scaling a new product — but it can be near impossible to lure loyal users away from other platforms. New Threads accounts can easily migrate their information from Instagram, sharing their account data and username between the platforms. They have this pattern now of either launching or creating spin-off social media networks based on what's most popular at the time, then do it under their brand," Caraballo said. "It just is so dystopian to have one single person basically who oversees the entirety of all social media, at least in the Western world," Caraballo told Insider.

Persons: Mark Zuckerberg, Alexis Ohanian, Ohanian, —, Instagram, Sarah Oh, we've, Adam Mosseri, Alex Heath, Elon, Alejandra Caraballo, Harvard Law School's, Caraballo, WhatsApp —, Elon Musk, Meta Organizations: Meta, CBS, Boston Herald, Twitter, Harvard Law, Facebook, Federal Trade Commission Locations: Instagram

[1/2] Meta Threads app logo is seen in this illustration taken, July 6, 2023. REUTERS/Dado Ruvic/IllustrationJuly 10 (Reuters) - Meta Platforms' (META.O) Twitter rival Threads crossed 100 million sign-ups within five days of launch, CEO Mark Zuckerberg said on Monday, dethroning ChatGPT as the fastest-growing online platform to hit the milestone. "That's mostly organic demand, and we haven't even turned on many promotions yet," Zuckerberg said in a Threads post announcing the milestone. The app's sprint to 100 million users was much speedier than that of OpenAI-owned ChatGPT, which became the fastest-growing consumer application in history in January about two months after its launch, according to a UBS study. Currently, there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.

Persons: Dado Ruvic, Mark Zuckerberg, dethroning ChatGPT, Zuckerberg, Matthew Prince, Musk, Adam Mosseri, Meta, Katie Paul, Akash Sriram, Zaheer Kachwala, Sriraj Kalluvila, Rashmi Aich, Nick Zieminski Organizations: REUTERS, Elon Musk, UBS, Twitter, Meta, Thomson Locations: New York, Bengaluru

☆ Twitter’s future is in doubt as Threads tops 100 million users
▼ + stars: | 2023-07-10 | by ( Brian Fung | ) edition.cnn.com time to read: +6 min

The results underscore the risk Meta poses to Twitter’s business and raise questions about how, or if, Twitter can stem its losses. Twitter traffic had already been trending downward for months, according to data from the internet infrastructure company Cloudflare and the web analytics firm Similarweb. “Twitter traffic tanking,” Prince said as he posted the chart. A Twitter rival but not quite a Twitter replacementFueling Threads’ rapid growth has been Meta’s use of Instagram as a springboard to sign up new users, along with what many Threads users have identified as a dissatisfaction with Twitter. But after a Threads user pointed out that the new app was not featured in Twitter’s trending topics tab, Zuckerberg replied “Concerning” with a crying-laughter emoji.

Persons: Mark Zuckerberg, Elon Musk, Zuckerberg, Twitter didn’t, Cloudflare, Matthew Prince, ” Prince, Similarweb, ”, David Carr, We’ve, Alex Stamos, —, Stamos, ” Stamos, Kim Kardashian, Jeff Bezos, Axios, Adam Mosseri, Mosseri, Musk Organizations: Washington CNN, Twitter, Meta, Elon, CNN, “, Stanford Internet Observatory, Facebook

☆ Libya says Rome lifts civil aviation ban in Italian airspace
▼ + stars: | 2023-07-09 | by ( ) www.reuters.com time to read: +1 min

TRIPOLI, July 9 (Reuters) - Italy has lifted a 10-year-long ban on Libyan civil aviation using Italian airspace, with flights due to resume from September, the Libyan government said on Sunday. There are currently few airlines operating flights in and out of Libya, a country that has suffered more than a decade of chaos and conflict since Muammar Gaddafi's downfall in 2011. Italian Prime Minister Giorgia Meloni informed her Libyan counterpart Abdulhamid al-Dbeibah of the decision on Sunday, the Libyan government said in a statement. Flights out of Libya have long been limited to destinations such as Tunisia, Jordan, Turkey, Egypt and Sudan, with the European Union banning Libyan civil aviation from its airspace. Libyan and Italian authorities agreed that flights would be operated by one carrier from each country, the statement said.

Persons: Muammar Gaddafi's, Giorgia Meloni, Abdulhamid, Adam Makary, Tom Perry, Elaine Hardcastle, Alexander Smith Organizations: Italian, Libyan, Union, Thomson Locations: TRIPOLI, Italy, Libya, Tunisia, Jordan, Turkey, Egypt, Sudan, Cairo, Beirut

☆ US central command says it killed ISIS leader in Eastern Syria
▼ + stars: | 2023-07-09 | by ( ) www.reuters.com time to read: +1 min

CAIRO/AMMAN, July 9 (Reuters) - The U.S. Central Command said on Sunday it conducted a drone strike on July 7 that killed an ISIS leader in Eastern Syria. "U.S. Central Command conducted a strike in Syria that resulted in the death of Usamah al-Muhajir, an ISIS leader in eastern Syria," it said without giving any more details on al-Muhajir. U.S. military commanders say ISIS remains a significant threat within the region, however, though its capabilities have been degraded and its ability to re-establish its network weakened. Islamic State controlled one-third of Iraq and Syria at its peak in 2014. Reporting by Adam Makary and Omar Abdel Razek and Suleiman al Khalidi; Editing by Elaine Hardcastle and Hugh LawsonOur Standards: The Thomson Reuters Trust Principles.

Persons: Usamah, Abu Bakr al Baghdadi, Adam Makary, Omar Abdel Razek, Suleiman al Khalidi, Elaine Hardcastle, Hugh Lawson Organizations: U.S . Central Command, ISIS, Thomson Locations: CAIRO, AMMAN, Eastern Syria, Russian, U.S, Syria, . Washington, Turkey, Iraq

☆ Elon Musk is the gift that keeps on giving to Mark Zuckerberg
▼ + stars: | 2023-07-08 | by ( Clare Duffy | ) edition.cnn.com time to read: +8 min

New York CNN —At the start of last year, Meta CEO Mark Zuckerberg was in the hot seat. But then, the attention of lawmakers, media and the tech world writ large abruptly shifted to another tech billionaire: Elon Musk. While Twitter users have lamented what Musk’s ownership has meant for the platform, it may be the best thing that could have happened for Zuckerberg. A billion-user opportunityThe distraction and chaos of Musk’s Twitter takeover could hardly have come at a better time for Zuckerberg and Meta. The Twitter-Threads battle has raised the stakes for another fight: a cage fight that Musk and Zuckerberg have spent the past several weeks planning.

Persons: Mark Zuckerberg, Elon, Twitter, Musk, Zuckerberg, “, ”, Herbert Hovenkamp, —, he’s, Meta, Musk’s, “ Elon, Meta —, Donald Trump, Instagram, Adam Mosseri, Zuckerberg’s Organizations: New, New York CNN, Facebook, Apple, Meta, Twitter, University of Pennsylvania’s Carey Law School, Instagram, SpaceX, YouTube Locations: New York, Cambridge

☆ Analysis: Meta's 'friendly' Threads collides with unfriendly internet
▼ + stars: | 2023-07-07 | by ( Katie Paul | ) www.reuters.com time to read: +5 min

Maintaining that idealistic vision for Threads - which attracted more than 70 million users in its first two days - is another story. To be sure, Meta Platforms (META.O) is no newbie at managing the rage-baiting, smut-posting internet hordes. For starters, the company will not extend its existing fact-checking program to Threads, spokesperson Christine Pai said in an emailed statement on Thursday. Asked by Reuters to explain why it was taking a different approach to misinformation on Threads, Meta declined to answer. INTO THE FEDIVERSEFurther challenges in moderating content are in store once Meta links Threads to the so-called fediverse, where users from servers operated by other non-Meta entities will be able to communicate with Threads users.

Persons: Mark Zuckerberg, Elon Musk, Zuckerberg, Christine Pai, Pai, Adam Mosseri, Instagram, satanists, Donald Trump, Meta's Pai, Alex Stamos, Solomon Messing, Katie Paul, Kenneth Li, Matthew Lewis Organizations: YORK, Meta, Reuters, New York Times, West Bank, Conservative, Stanford Internet Observatory, Center for Social Media, New York University, San, Thomson Locations: San Francisco

☆ Instagram boss Adam Mosseri says Threads isn't for politics and news because it's not worth all the headaches they come with
▼ + stars: | 2023-07-07 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +4 min

Instagram boss Adam Mosseri says Meta doesn't envision Threads to "replace Twitter." In a series of candid comments, he made clear the app won't go out of its way to welcome politics or news. "We just won't court them the way we have in the past," Mosseri wrote on Meta's new app. "We won't discourage or down-rank news or politics, we just won't court them the way we have in the past," Mosseri responded. "The goal isn't to replace Twitter," Mosseri said.

Persons: Adam Mosseri, Mosseri, Elon Musk, Mark Zuckerberg, Alexandria Ocasio, Barack Obama, Karine Jean, Pierre, Taylor Lorenz Organizations: Twitter, Service, Facebook, Democratic Rep, White, Washington Post, Elon, Capitol Locations: Wall, Silicon, Alexandria, Cortez, newsrooms

☆ Musk and Zuck promised us a cage fight, but what we've got are 2 reply guys trading petty jabs
▼ + stars: | 2023-07-07 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Elon Musk and Mark Zuckerberg remain at each others' throats following the launch of Threads. The squabble has ramped up a notch after Twitter threatened to take Meta to court over Threads. It's getting a bit pitiful for Elon Musk and Mark Zuckerberg as their feud continues to escalate, following the launch of Threads. In Musk's case, Twitter CEO Linda Yaccarino should bring a level-headedness that her colleague is clearly lacking. These include hashtags, a "following" feed, and a messaging function, which means Threads is still a skeletal project.

Persons: Elon Musk, Mark Zuckerberg, haven't, Musk, Alex Spiro, Zuckerberg –, Meta, Andy Stone, Sheel Mohnot, Zuckerberg, Zuck, who's, He's, Alex Heath, Linda Yaccarino, Adam Mosseri, Mosseri Organizations: Meta, Twitter, UFC Locations: San Francisco

☆ These 2024 Candidates Have Signed Up For Threads, Meta’s Twitter Alternative
▼ + stars: | 2023-07-07 | by ( Anjali Huynh | More About Anjali Huynh | ) www.nytimes.com time to read: +1 min

While the front-runners in the 2024 presidential race have yet to show up on Threads, the new Instagram app aimed at rivaling Twitter, many of the long-shot candidates were quick to take advantage of the platform’s rapidly growing audience. “Buckle up and join me on Threads!” Senator Tim Scott, Republican of South Carolina, wrote in a caption accompanying a selfie of himself and others in a car that he posted on Thursday — by that morning, the app had already been downloaded more than 30 million times, putting it on track to be the most rapidly downloaded app ever. But President Biden, former President Donald J. Trump and Gov. Ron DeSantis of Florida remain absent from the platform so far. And that may be just fine with Adam Mosseri, the head of Instagram, who told The Times’s “Hard Fork” podcast on Thursday that he does not expect Threads to become a destination for news or politics, arenas where Twitter has dominated the public discourse.

Persons: “ Buckle, Tim Scott, Biden, Donald J, Ron DeSantis, Adam Mosseri Organizations: Twitter, Republican, Trump, Gov Locations: South Carolina, Florida

☆ Meta Threads doesn't need the 'negativity' of hard news and politics, exec says
▼ + stars: | 2023-07-07 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +2 min

Adam Mosseri, who oversees both Instagram and the text-based, Instagram-powered Threads, offered the commentary in an unusually candid post on the new social network on Friday. Meta representatives did not immediately respond to CNBC's request for comment on whether Meta would downrank news or political content on Threads as the company has periodically done on other platforms. Mosseri's comment came even as Meta fights to prevent governments from forcing the company to pay newsrooms for the content that Meta leverages for advertises and engagement. new legislation would require Meta to pay money to Canadian newsrooms, something that would cost both Google and Meta an estimated $329 million Canadian dollars against billions of advertising revenue. In response, Meta blocked Canadian outlets from appearing on Meta and Instagram search results, a restriction that would presumably apply to Threads if the platform's search functionality is expanded.

Persons: Adam Mosseri, we're, Mosseri, Meta Organizations: Commonwealth Club, Meta, Google, Elon Locations: San Francisco , California, Canada, Australia

☆ Meta could become even more dominant in social media with Threads
▼ + stars: | 2023-07-07 | by ( Brian Fung | ) edition.cnn.com time to read: +8 min

Washington CNN —In less than 48 hours, Meta’s Twitter rival Threads has surpassed 70 million sign-ups, upended the social media landscape and appears to have rattled Twitter enough that it is now threatening legal action against Meta. By promoting Threads through Instagram, and by sharing Instagram user data with Threads to let people instantly recreate their social networks, Meta has significantly greased the onboarding process. The issue isn’t limited to the realm of social media. Rather than viewing it through the lens of a social media market, one helpful way to look at the issue is from the perspective of the advertising market, he said. That could lead to further antitrust scrutiny for Meta even if the question about competition in social media is ambiguous.

Persons: Elon, Meta, Mark Zuckerberg, ”, Instagram, Musk, ” Reddit, Alexis Ohanian, Ohanian, Agustin Reyna, Reyna, Adam Mosseri, Geoffrey Manne, ” Manne, Zuckerberg, Manne, Jeff Blattner, Mosseri, Charlotte Slaiman, “ Organizations: Washington CNN, Meta, Twitter, EU, Google, Center for Law Locations: Europe, Brussels, Portland , Oregon, Washington

Apple | Spotify | Stitcher | Amazon | Google Listen and follow ‘Hard Fork’Instagram is no stranger to taking product ideas from other companies and turning them into their own successes. Just ask Snapchat about Instagram Stories or TikTok about Instagram Reels. This time, the company is coming for Twitter with Instagram Threads. Today, the head of Instagram, Adam Mosseri, on why the company now wants to take on Twitter.

Persons: Instagram, Adam Mosseri Organizations: Apple, Spotify, Twitter

☆ Threads, Meta's Twitter competitor, is not yet available in the EU due to regulatory concerns
▼ + stars: | 2023-07-06 | by ( Lauren Feiner | ) www.cnbc.com time to read: +2 min

While Meta's debut of its Twitter competitor, Threads, is making a splash in the U.S., consumers in the European Union are not yet able to join the platform. "We don't want to launch anything that isn't forward-compatible with what we know and what we think is coming," Mosseri told The Verge. The DMA establishes a set of competition rules for the largest digital gatekeepers, including many U.S. tech giants such as Meta. Under the rules, digital gatekeepers must not preference their own services on their platforms and must ensure their instant messaging services are functional with those of competitors. WATCH: Higgins: Can Threads siphon away the community aspect Twitter has built around cultural events?

Persons: Adam Mosseri, Mosseri, It's, Higgins Organizations: Markets, Meta, Apple, Twitter Locations: U.S, European Union, EU, Europe

☆ Taylor Swift agreed to $100 million deal with FTX before it went bankrupt, but FTX pulled out
▼ + stars: | 2023-07-06 | by ( Samantha Delouya | ) edition.cnn.com time to read: +2 min

CNN —Taylor Swift signed onto a lucrative touring partnership with FTX before its collapse, but FTX pulled out of the arrangement, according to a person familiar with the discussions. Bankman-Fried has been accused of orchestrating one of the biggest financial frauds in US history, allegedly costing investors billions of dollars and improperly using customer funds from his cryptocurrency exchange, FTX. But a person familiar with the Swift discussions said the artist’s side had agreed to a $100 million tour sponsorship deal, but the deal was never finalized due to hesitation on FTX’s side. Other celebrities, including Tom Brady, Gisele Bundchen, Steph Curry, and Naomi Osaka, signed deals with FTX, which declared bankruptcy last fall. Brady and Bundchen also held stakes in FTX that were likely entirely wiped out.

Persons: CNN — Taylor Swift, FTX, cryptocurrency, Swift’s, Sam Bankman, Adam Moskowitz, endorsers, Swift, Fried, Moskowitz, “, ”, Taylor Swift, Tom Brady, Gisele Bundchen, Steph Curry, Naomi Osaka, Brady, Bundchen, Jimmy Fallon, Madonna, Kim Kardashian, Max, CNN’s Kara Scannell, Chloe Melas Organizations: CNN, FTX, New York Times, Financial Times, Securities and Exchange Commission

☆ Taylor Swift reportedly questioned FTX's model. But her reps still signed a sponsorship deal with the company, a new report says.
▼ + stars: | 2023-07-06 | by ( Sindhu Sundar | ) www.businessinsider.com time to read: +3 min

Taylor Swift was apparently the rare celebrity to ask if FTX dealt in "unregistered securities." But her team agreed to a tour sponsorship with FTX, The New York Times reported. Swift would not endorse FTX, and the proposed arrangement had been "narrowed down to a tour sponsorship deal," a source familiar with the discussions told Insider. "In our discovery, Taylor Swift actually asked them, can you tell me that these are not unregistered securities?" Swift and FTX had contemplated a $100 million sponsorship deal, the FT reported in December.

Persons: Taylor Swift, FTX, Sam Bankman, Fried, Swift, Taylor, Adam Moskowitz, Moskowitz, Insider's Organizations: The New York Times, The Times, Morning, New York Times, Bankman Locations: The, New York

☆ Instagram CEO Adam Mosseri admits it was 'hugely contentious' to launch Threads as a standalone app. He calls it a 'high-risk' bet.
▼ + stars: | 2023-07-06 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Adam Mosseri, Instagram's CEO, said making Threads a separate app is risky, The Verge reports. He said Threads as a standalone app will pose a challenge in attracting new users. The app's launch comes as some Twitter users seek alternative platforms after Elon Musk's takeover. They considered making Threads part of the platform's feed or a separate tab, but ultimately chose to make it a standalone app. When reached for comment, Christine Pai, an Instagram spokesperson, told Insider that a separate app is necessary to keep Instagram the way it is.

Persons: Adam Mosseri, Mosseri, Christine Pai, Pai, Mark Zuckerberg Organizations: Elon, Morning, Twitter, Meta

Other executives who will remain on Mr. Cavanagh’s leadership team include Cesar Conde, chairman of NBCUniversal News Group, who will gain oversight of Telemundo and NBC’s local stations, and Mark Woodbury, the company’s parks chief. Mr. Cavanagh is essentially winnowing the number of executives who report directly to him, streamlining the company’s leadership ranks. He will also continue to work directly with Adam Miller, an executive vice president overseeing operations and technology as well as communications, human resources and corporate social responsibility; Kim Harris, the company’s general counsel; Anand Kini, NBCUniversal’s chief financial officer; and Craig Robinson, executive vice president and chief diversity officer. The promotions were the first major step taken by Mr. Cavanagh since he took over leadership of the company. Its previous chief executive, Jeff Shell, stepped down after an investigation into sexual harassment.

Persons: Mike Cavanagh, Cavanagh, Donna Langley, Mark Lazarus, Cavanagh’s, Cesar Conde, Mark Woodbury, Adam Miller, Kim Harris, Anand Kini, Craig Robinson, Jeff Shell Organizations: NBCUniversal News, Telemundo

☆ Threads: Everything to know about Instagram's app to rival Twitter
▼ + stars: | 2023-07-06 | by ( Clare Duffy | ) edition.cnn.com time to read: +7 min

New York CNN —Facebook-parent Meta on Wednesday officially launched its Twitter competitor, Threads, after first confirming its plans for the app just three months ago. And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads. Similar to Twitter, users can reply to, repost and quote others’ Threads posts. Frequent technical issues and policy changes have sent some noteworthy Twitter users heading for the exits. For Meta, Threads could be a way of eking additional engagement time out of its massive existing user base.

Persons: Elon Musk, Meta, ”, Mark Zuckerberg, it’s, Musk, ” Zuckerberg, hasn’t, Linda Yaccarino, “, Adam Mosseri, Zuckerberg Organizations: New, New York CNN, Facebook, Wednesday, Twitter, Elon, Apple, Meta Locations: New York, Instagram

☆ Instagram's Threads had a splashy arrival, but creators say it's missing key features and the answer to a big question: Are we supposed to call them posts or threads?
▼ + stars: | 2023-07-06 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Instagram's new text-based app, Threads, hit phones on Wednesday evening, and the app had already reached 30 million sign-ups as of Thursday, Meta CEO Mark Zuckerberg wrote. Here's what is missing from Instagram's new app, Threads, according to creators:There are no hashtags on the app yet. Per an official post from the Threads App account, you can just say "post." "We're committed to building support for ActivityPub, the protocol behind Mastodon, into this app," Mosseri said in a Threads post. Read more about Instagram's new app, Threads.

Persons: Mark Zuckerberg, Lonnie Marts, Roberto Nickson, monetization, Adam Mosseri, Lauren Godwin, Mosseri, Avori Henderson, Per, Instagram, We're Organizations: Twitter, ActivityPub

☆ Someone has found what could be the first Magic: The Gathering card worth 7 figures
▼ + stars: | 2023-07-05 | by ( Filip De Mott | ) www.businessinsider.com time to read: +4 min

An incredibly rare Magic: The Gathering card from a new expansion was found on Friday. Instead, it's all to do with Hasbro's trading card game, Magic: The Gathering, which released an expansion this month that crosses over with JRR Tolkien's beloved fantasy series. —Magic: The Gathering (@wizards_magic) June 30, 2023While the search is over, the card's ownership may not be settled. The breakneck pace and high costs of new releases has also been an issue for local game shops that sell Magic: The Gathering cards. In April though, the bank upgraded the stock to "neutral" after earnings showed revenue from the card game surged in the first quarter.

Persons: —, JRR, Francisco Rubio, Adam Martin, Dave, Eric LaGaccia Organizations: Service, Wall Street, Gremio de Dragones, Hasbro, City Comics, Bank of America Locations: Valencia, Spain, Buffalo , New York, Brooklyn

☆ Instagram's new app, Threads, launched early. Creators explain how it stacks up against Twitter, their favorite features, and what's missing.
▼ + stars: | 2023-07-05 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Instagram's new app, Threads, launched Wednesday, a day earlier than expected. Many creators and celebrities gained early access to the new text-based app this week. Insider spoke with five sources who were granted early access to Threads, including one who spoke on the condition of anonymity. The new Instagram Threads app was briefly accessible from desktop on Wednesday. Screengrab/Threads; Insider/Sydney BradleyAt Meta this week, staffers were busy recruiting influencers and celebrities to join the app via early access.

Persons: —, Lauren Godwin, Godwin, Avori Henderson, Lonnie Marts, Elon Musk, Roberto Nickson, Nickson, Sydney Bradley, Meta, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Henderson, Adam Mosseri, Mosseri, Bluesky, We're, it's Organizations: Twitter, Meta, Sydney, ActivityPub Locations: influencers

☆ Threads, Instagram’s ‘Twitter Killer,’ Has Arrived
▼ + stars: | 2023-07-05 | by ( Mike Isaac | More About Mike Isaac | ) www.nytimes.com time to read: +1 min

Built by Instagram, Threads is positioned as an app where people can have real-time, public conversations with one another. Those interested in signing up for the new app are required to have an Instagram account for now. A user’s Instagram handle must also be their Threads user name. Instagram’s verified users will also be verified on the new app. Users can set their Threads account to be private or public.

Persons: Zuckerberg, ”, ” Adam Mosseri, Instagram Organizations: Twitter

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