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Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."
Persons: , he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama
A Lithuanian influencer has social media users riled up after posting a video of her gender reveal. AdvertisementLithuanian influencer Inga Stumbriene has faced backlash online after she shared videos of her and her husband's gender reveal party. Related stories"Thanks for killing the planet," one Instagram user commented on the influencer's post. "This gender reveal made me sad, it's just so wasteful," said another. Gender reveal parties have become more extravagant and, in some cases, more dangerous in recent years.
Persons: , Inga Stumbriene, Rolandas, Stumbriene Organizations: Service Locations: Lithuania, Arizona
But occasionally, I'll stumble upon a Gen Z financial influencer serving up advice on what I should do with money. AdvertisementTo make sure I don't get influenced by someone sharing faulty financial advice, I asked Secco to share how a person can vet a financial influencer. Remember that financial advice is not one-size-fits-allI often find myself fixated on a financial influencer's content, especially when it's about how to invest my cash to double my money. Check the person's background to learn more about themBefore seriously considering taking financial advice from an influencer's content, Secco recommended vetting them to understand their credentials. "I don't recommend taking advice from a financial influencer who doesn't have any certifications or designations," she said.
Persons: I'm, Hazel Secco, Secco, it's Organizations: Triple
Scotland’s Hate Crime and Public Order Act came into force last week, a contentious law that expands existing legislation to include transgender identity as a protected characteristic from hate crimes. In the first week of the law’s enactment, a feminist group, “Let Women Speak,” organized a rally against the legislation in Scotland’s capital on Saturday. Another major concern for those who oppose the Hate Crime Act is the supposed lack of clarity on what type of behavior could constitute an offense under the new law. But 25-year-old Scottish trans student Lucy (who asked not to be identified by her real name due to concerns about continued online abuse), said the new law does not reassure her. Scotland’s proposed reforms would have allowed transgender people to self-identify, without the need for a medical diagnosis or certificate.
Persons: , – Humza Yousaf, , JK Rowling, Elon Musk, Joe Rogan, Jane Barlow, , Susan Smith, , ’ ” Smith, Siobhan Brown, Rowling, Harry Potter, Yousaf, J, Rowling waded, Angela Weiss, ” Vic Valentine, Lucy, Scotland’s, hadn’t, Musk, Ian Miles Cheong Organizations: CNN, ” Scottish, Reuters, Scottish, Women Scotland, Community Safety, Police Scotland, BBC, Getty, Scottish Trans, Public Affairs, Equality Network, Scottish Police Federation, ” Police, Courier, PA Media, Police Locations: Edinburgh, Scotland, United Kingdom, British, Scottish, Malaysian
Elon Musk said he would ignore the order and demanded that Brazil uphold free speech principles. Musk's voice isn't helping the country's debate on free speech, a civil liberties expert told BI. AdvertisementElon Musk is wading into a war with Brazil over orders from the country's Supreme Court to ban certain X accounts that helped spread election misinformation. However, the country's protection of free speech is not absolute, giving the federal government greater discretion to ban certain types of speech — like hate speech. And it's this type of speech that Musk is going to bat for in Brazil — speech that can have serious implications for the country.
Persons: Elon Musk, , Elon, isn't, Musk, Alexandre de Moraes, de Moraes, De Moraes, Jair Bolsonaro, Alimonti, Bolsonaro, Donald Trump, country's, brazenly, Jack Dorsey, Charles Breyer, Musk's, Breyer Organizations: Brazilian, Court, Service, Associated Press, Electronic Frontier Foundation, Nazi, Musk, Business, X Corp, Media Matters Locations: Brazil, China, India, Turkey
In today's big story, we're looking at Jamie Dimon's annual letter to shareholders and why this edition is so different . The big storyDimon sounds offWin McNamee/Getty Images; Chelsea Jia Feng/BIWhen Jamie Dimon talks, people tend to listen. Dimon's annual letter to shareholders grabs the business world's attention in ways most executives can only imagine. Dimon described the tech as just as innovative and impactful as the printing press, steam engine, electricity, and the internet, writes Business Insider's Jyoti Mann. The polarization of politics was something Dimon touched on in his letter, urging people to resist being "weaponized."
Persons: , Jamie Dimon's, Jamie's, Win McNamee, Chelsea Jia Feng, Jamie Dimon, Larry Fink, Dimon, Insider's Jyoti Mann, BI's Theron Mohamed, BI's Juliana Kaplan, Alex Brandon, Rebecca Zisser, he's, it'd, David Rosenberg, Jenny Chang, Rodriguez, Elon Musk, Tesla, Musk, Gabor Cselle, Brooks Kraft, Zers, they'll, they've, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, JPMorgan, Democratic, Monetary Fund, Microsoft, Google, Twitter, Brooks Kraft LLC, Getty, Warner Bros, Oxford High, Boeing Locations: Pennsylvania, Asia, Hong Kong, Singapore, Dubai, Abu Dhabi, London, New York
Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.
Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada
Constellation Brands stock is looking like it could be ready to break out, with its strong beer business well-positioned for market share gains in the upcoming fiscal year. Morgan Stanley anticipates Constellation to continue gaining market share at the expense of Bud Light during this period. Since Constellation tends to boast industry-leading results in its beer business, we're confident it will deliver strong numbers again next week. Over the past few years, Constellation has been trying to boost sales in its wine and spirits business — shifting from lower-priced brands to more premium names. While wine and spirits make up a small part of Constellation's overall business, Jim has said it must go.
Persons: It's, Jim Cramer, Morgan Stanley, Jeff Marks, Jim, Bud Light, Marks, Piper Sandler, Newlands, Kim Crawford, Eli Lilly, Elliott, Jim Cramer's, Justin Sullivan Organizations: Constellation Brands, Anheuser, Busch Inbev, Modelo, Nielsen, Cinco de Mayo, Bud Light, Constellation, Piper, Elliott Investment Management, CNBC Locations: Corona, Pacifico, U.S, GLP, Modelo, San Rafael , California
Major airlines' bottom line depends on credit card companiesThe Credit Card Competition Act , which was introduced to Congress in June 2023 would require major banks to use at least one credit card payment network that isn't Mastercard or Visa — companies that control more than 80% of US credit card transactions — to introduce more competition into the credit card market. AdvertisementSen. Dick Durbin, a Democrat from Illinois, is the lead sponsor of the Credit Card Competition Act. AdvertisementCredit card rewards incentivize travelersBusinesses typically make up for these credit card swipe fees by raising prices for customers. Bohorquez, however, said increased credit card competition is unlikely to lower prices in practice. "I hope that people continue to earn and enjoy their credit card points and take a lot of free trips."
Persons: , Jess Bohorquez, Bohorquez, she's, Banks, Sen, Dick Durbin, Durbin, I'm Organizations: Service, Sydney Opera House, Business, Federal, Mastercard, Visa, Airlines, United, Southwest Airlines, United Airlines, BI, Airlines for America, American Airlines, America, Banking, Housing, Urban Affairs, House Locations: Illinois, Delta
As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.
Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC
Read previewA former competitive bodybuilder turned personal trainer specializing in women's fitness shared the six supplements she takes every day with Business Insider. Surveys suggest that more than half of US adults take supplements, according to the American Medical Association, and the market is set to make about $308 billion worldwide by 2028, according to Statista. Here are the six supplements Madigan takes. Alongside strength training and adequate nutrition and recovery, creatine supplementation can aid muscle growth. AdvertisementPotential benefits of glutamine supplements include reducing muscle soreness after workouts, boosting the immune system, and supporting muscle recovery.
Persons: , Hayley Madigan, she's, Madigan, Ashwagandha Madigan Organizations: Service, Business, American Medical Association, National Center, Integrative
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThis as-told-to essay is based on a conversation with William Conrad, a 25-year-old stay-at-home boyfriend and content creator from Canada. But I ended up studying computer science at college and then found a job at a tech startup. AdvertisementI have no plans to return to the 9-to-5 and would only do so if our online businesses stopped working.
Persons: William Conrad, Levi Coralynn, Conrad, , I've, Levi, we're, We've, we've, I'd, hemming, Andrew Tate, I'm, it's Organizations: Service Locations: Canada, Toronto, Alberta, Ontario
Former bodybuilding influencer Sophie Aris quit due to intense workouts and loneliness. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementA former bodybuilding influencer says the lifestyle, which was full of intense workouts and tracking calories, made her "miserable" and "lonely," so she quit. AdvertisementShe told The Guardian she became entrenched in the bodybuilding influencer world around 2015, and became a competitor in various bodybuilding competitions. Aris said bodybuilding competitively meant saying goodbye to a social life, and dealing with the isolation of it being a very "selfish sport."
Persons: influencer Sophie Aris, Aris, , influencer, Sophie Aris, it's, There's, Lyla, Rae, didn't, what's Organizations: Service, Guardian, Aris
Intermittent fasting diet plans, meal kits, fitness trackers, and biological age tests can all offer something to busy people who want to feel in control. More than one in 10 Americans (12%) tried intermittent fasting in 2023, according to one food and beverage industry-backed survey. The business of intermittent fasting phone apps is blossoming and is on track for more growth in the next five to 10 years. There are many ways to do intermittent fasting — from skipping breakfast to whole days without foodPeople have been fasting for as long as people have been people. AdvertisementThe case against fasting to lose weight and live longerFirefighters in San Diego tried intermittent fasting out during the pandemic, with good results.
Persons: , Chris Hemsworth, Podcaster Andrew Huberman, Hugh Jackman, Dwayne, Johnson, Terry Crews, It's, Sam Altman, biohacking, Dave Asprey, Gary Vaynerchuk, Bryan Johnson, Jack Dorsey, it's, Hippocrates, Daniel Belsky, There's, Satchidananda Panda, I've, Krista Varady, Dr, Peter Attia, you've, Satchidananda, He's, Randy Shropshire, nix, Valter Longo, Longo, Belsky, Stephen Kritchevsky, Mark Cucuzzella, Nir Barzilai, Nir Barzilai Nir Barzilai, Barzilai, Panda, That's, Cucuzzella Organizations: Service, Business, Columbia University, 16ers, Salk Institute for Biological Studies, University of Illinois, Getty, Cancer, gerontology, USC, Firefighters, Wake Forest University, West Virginia University School of Medicine, Institute for Aging Research, Albert Einstein College of Medicine Locations: Greece, Chicago, San Diego, New York
Are nicotine pouches better than vaping? Zyn, among other brands of nicotine pouches such as Rogue, On! However, FDA officials have allowed the nontobacco nicotine product to stay on the market while the application is under review. Nicotine pouches have varying degrees of nicotine strength; 3 or 6 milligrams per pouch is most common, but some brands have pouches that contain upward of 28 milligrams. What’s more, the Zyn nicotine pouches come in a variety of flavors, including cool mint, wintergreen, coffee and cinnamon, that could be appealing to younger people.
Persons: Philip Morris, Chuck Schumer, , Kecia Christensen, , ’ ”, Christensen, Philip Morris International’s, ” Philip Morris, Meghan Moran, ” Moran, Brian King, Yanfang Ren, ” Ren, Moran Organizations: CNN, Philip Morris International, Facebook, Federal Trade Commission, Food and Drug Administration, American Cancer Society, Nebraska Medicine, FDA, National Cancer Institute, CDC, Centers for Disease Control, ” Philip Morris International, Swedish, Johns Hopkins Bloomberg School of Public Health, Tobacco Survey, FDA’s Center for Tobacco Products, University of Rochester Eastman Institute for Oral Health, Philip Locations: United States, , Baltimore, New York, Mayo
Creator Sydney McDonald thought the TikTok Creative Challenge was a scam when she first saw an advertisement for it while scrolling through the app last year. The Creative Challenge, launched in June, is a forum for creators to submit UGC-style ads at the request of brands. Five creators BI spoke with said they're earning thousands of dollars a month through TikTok's Creative Challenge. BI verified each of their earnings with screenshots of their TikTok Creative Challenge dashboard. McDonald said many creators she's met along the way have told her they've discovered the program through creators like her.
Persons: Sydney McDonald, McDonald, it's, TikTok, Muaaz Shakeel, Christina Johnson, Corey Barton, Johnson, Barton, they've, Caitlin Jenco, Shakeel, Jordan Erickson, she's, TTCC Organizations: Business, UGC, TikTok's Creative, Creative Locations: The Arizona
Read previewA Black-owned skincare brand said influencers who traveled to France on a brand trip it organized experienced "racism and Islamophobia." Topicals said Monday that the incident occurred during a recent brand trip to the French Alps attended by "Black and Brown creators from the UK and US." AdvertisementThis past weekend, we hosted our third brand trip in Megève, France with a group of Black and Brown creators from the UK and US. At least one influencer on the trip shared their experience online, identifying the establishment. Muslim women dress modestly for many reasons, but a central one is to respect and deepen their relationship with God, according to the Australian Broadcasting Corporation.
Persons: , influencers, Topicals, Black, Brown, Rose Hollela, Nella Rose, Rose, Kanaan Pitan, Shaq Muhammad, Aiyana Lewis, Jéssica Pimentel, Modest swimsuits, God, Ange, Pierre Vivoni —, Corsica — Organizations: Service, Business, Spa, Australian Broadcasting Corporation, Reuters, Miss, Miss Universe Locations: France, Megève, Corsica, Miss Pakistan
Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? AdvertisementThanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced magazines like Cosmopolitan, Nylon, and Elle. She works with the agency Align PR, which also represents celebrities and influencers like podcasters Cody Ko and Noel Miller, TikTok star Remi Bader, and creator Davis Burleson. This story is available exclusively to Business Insider subscribers.
Persons: , TikTok, Alix Earle, Elle, Earle, Cody Ko, Noel Miller, Remi Bader, Davis Burleson Organizations: Service, Business
The Republican outrage machine kicked into gear over Easter weekend after President Biden noted that Sunday was being celebrated for more than one reason. International Transgender Day of Visibility is observed every year on March 31. This year, for the second time since Transgender Day of Visibility was established 15 years ago, and the last time until 2086, the two happened to coincide. President Biden publicly honored both of them, as he has done every year since he took office in 2021. He centered the poor,” Mr. Warnock said on CNN on Sunday.
Persons: Biden, Mr, , ” Karoline Leavitt, Donald J, Trump, Jesus Christ, Mike Johnson, , Marsha Blackburn of, Raphael Warnock of, “ Jesus, Warnock, ” Ms, Leavitt, Johnson, ” Andrew Bates, Bates, Bud Light, Biden’s Organizations: Republican, CNN Locations: Marsha Blackburn of Tennessee, Raphael Warnock of Georgia
However, virtual dating can't replace the chemistry and spark of an in-person meeting. Carlotta Cattelani, the UK country manager at the dating app Fruitz, told BI that meeting virtually makes dates more accessible. AdvertisementA virtual date is a less formal chance to see if your match is searching for the same things you are, Cattelani said. She warns that speaking virtually cannot entirely replace meeting someone in person, so FaceTime dates should be used sparingly. It's easier to be "catfished" on social media, she said, because virtual dates cannot replace the chemistry, body language, and eye contact you might experience in real life.
Persons: Gen Zers, , Z, Tina Wilson, Zers, Wilson, takeout, they're, Eunice, They're, you've, I've, Baker, I'm, Carlotta Cattelani, Cattelani, it's, Sebastian Garrido, Carrie Berk, Berk Organizations: Service, Business, BI Locations: Toronto
Read previewThe influencer had a directive for the 75,000 members of her Facebook Group. Some creators' Facebook pages look vibrant, with thousands of followers and every photo and post they share accruing numerous comments, affirmations, and reactions. PLEASE refrain from using the normal words," wrote an administrator for "Maniifesting 55k (META}🤑" , a Facebook Group with 6,500 members. AdvertisementBuying and selling Facebook accounts is prohibited, but a bustling trade in Performance Bonus accounts is thriving in some of the Groups. The 22,000-member "$30k Performance Bonus" Group hosts a mix of posts begging for engagement and people openly selling Facebook accounts.
Persons: , affirmations, Meta, That's, Baltimore influencer, tim e Organizations: Service, Facebook, Business, Baltimore, Facebook Groups, Facebook's, GE Locations: Baltimore
AdvertisementFive talent managers working with YouTube creators told BI their clients have yet to use YouTube's affiliate program or that they weren't familiar with the program. Some creators, like Kristen McGowan, have started using YouTube's affiliate program alongside other tools. She hasn't used YouTube's affiliate tools yet because she's concerned about tying all her revenue to a single platform, she said. AdvertisementOne other creator told BI they'd love to use YouTube's affiliate program, but they weren't eligible. She said she hopes YouTube will eventually lower the requirements for the affiliate program so that smaller creators can join.
Persons: , it's, influencer Kelly Anne Smith, Kristen McGowan, McGowan, Amanda Golka, wouldn't, Gigi Robinson Organizations: Service, YouTube, Business, Amazon, CitiBank, BI, Adidas, Samsung, Walmart, Entertainment, Partner Locations: VidIQ
Women who choose to undergo reproductive technology procedures such as egg freezing face a long road riddled with obstacles. Here's a look into the driving forces behind egg freezing and the financial, social and emotional costs that come with it — based on personal experiences from women across the country. She wanted to remove some of the stigma around egg freezing and give her followers an inside look at the arduous process. The benefits are high, but so are the costsWhile the benefits of egg freezing are certainly enormous, so too are the associated costs. Many women need multiple egg freezing cycles, especially as they grow older and egg number and quality begin to deteriorate.
Persons: Lynn Curry, cryopreservation dewar, Roselle Chen, That's, Marcia Inhorn, Inhorn, Nicole Noyes, Aimee Eyvazzadeh, Noyes, Eyvazzadeh, Serena Kerrigan, Kerrigan, Jenny Hayes Edwards, Hayes Edwards Organizations: Huntsville Reproductive, Reuters, Life Sciences, Women, Yale University, CNBC, Nutrition Locations: Huntsville, Madison , Alabama, U.S, Alabama, United States, America, New York, California, Colorado
"Best Buy has partnerships with and contributes to organizations and activists that promote the practice of gender transition surgeries on minors and evangelize gender theory to minors. Why are Best Buy shareholders funding the proliferation of an ideology seeking to mutilate the reproductive organs of children before they finish puberty?" "This contentious and vast disagreement between radical gender theory activists and the general public has nothing to do with Best Buy selling electronics." "Were Best Buy to agree to such a compromise with us, we will not make a splash about it." In an email on Friday, GLAAD, one of the LGBTQ nonprofits mentioned in the SEC filing, expressed its displeasure with Best Buy.
Persons: hasn't, Carly Charlson, NCPPR, , Ethan Peck, Peck, Marina Rizzo, Rizzo, we're, Bud Light, Bud Light's, influencer Dylan Mulvaney, Sarah Kate Ellis Organizations: Securities and Exchange Commission, SEC, National Center for Public Policy Research, Best, HRC, NCPPR's Free Enterprise Institute, SAGE, GLAAD, Rights, PRIDE, NBC, Anheuser, Busch Inbev Locations: States
Some creators worry they will lose the boost in income the platform provides if the ban becomes law. If it does not, the app would be effectively banned in the U.S.A ban on TikTok could have dire effects on some creators' bottom lines. The TikTok page, where she started the company, has 1.3 million followers. Many major TikTok stars have been diversifying their income streams as well — some beginning long before the potential ban. Charli D'Amelio's page, which boasts 152 million followers, has led to numerous other ventures.
Persons: they'll, Emily Swift, TikTok, Swift, I've, Hannah Williams, Williams, Brandon Edelman, Charli, Dunkin, She's Organizations: Facebook, YouTube, Hulu, Forbes, CNBC Locations: TikTok, U.S, Bridgeport , Connecticut, New York
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