LONDON, March 8 (Reuters) - TikTok has announced out a new data security regime, nicknamed “Project Clover”, amid growing pressure from lawmakers on both sides of the Atlantic.
The European Parliament, European Commission and the EU Council recently banned TikTok from staff phones due to growing concerns about the company, which is owned by Chinese firm ByteDance, and whether China's government could harvest users' data or advance its interests.
At a news briefing on Wednesday, TikTok said it would begin storing European user data locally this year, with migration continuing into 2024.
That’s been our approach in the U.S., that’s been our approach everywhere,” said Theo Bertram, VP of government relations and public policy.
TikTok has engaged a similar strategy in the U.S., nicknamed “Project Texas”, in an attempt to placate hostile lawmakers.