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The triumphant pair on Sunday will also receive a two-year exemption on the PGA Tour. The Fitzpatrick brothers will pair together at the Zurich Classic. The golf world is very different from when I started to when he’s playing now so he’s going to focus on the Challenge Tour probably, he’s excited for that. Yet Fitzpatrick – dubbed the hardest-working golfer on the PGA Tour – has no intention of accepting his place in the food chain. “I’m constantly looking at ways to improve and get better, and that’s what’s really important is to keep pushing myself and try and catch them up.”

☆ Omnicom to Reduce Global Real-Estate Space Even as Employees Return to the Office
▼ + stars: | 2023-04-19 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Omnicom plans to reduce its real-estate footprint by more than 1.6 million square feet, Chief Executive John Wren said. Photo: Omnicom GroupOmnicom Group Inc. said it will significantly reduce its real-estate footprint and formalize return-to-office requirements for all U.S. employees as the company said it expects growth to continue through 2023, an indication that executives believe marketers’ continued spending will help the advertising giant largely avoid the economic headwinds that have hit the tech and finance industries. Omnicom, which owns agencies such as BBDO, OMD and TBWA, will require all U.S. employees to return to the office at least three days per week, Chief Executive John Wren said on a call to discuss the company’s first-quarter earnings.

☆ FTC Alerts Nearly 700 Companies About Potential Penalties for Misleading Claims
▼ + stars: | 2023-04-15 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

The FTC headquarters in Washington, D.C. The agency has been stepping up its scrutiny of marketing claims. The Federal Trade Commission warned approximately 670 companies of the penalties they could face if they mislead consumers with unsubstantiated product claims, part of a continuing effort to re-establish the agency’s authority to penalize brands that engage in deceptive marketing practices. The warnings follow a December update to the FTC’s guidance on advertising health-related products that emphasized the need for concrete substantiation for claims. The new warnings aren’t limited to health claims and could apply to any marketers’ statements about the performance of their products, the agency said.

☆ Bud Light Faces Boycott Calls, but Punishing Brands Is Harder Than It Looks
▼ + stars: | 2023-04-14 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Bud Light was mentioned 1.08 million times on social media in the 11 days following posts by transgender influencer Dylan Mulvaney, research shows. Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics to call for a boycott, generating headlines and social-media posts including a video of musician Kid Rock shooting a rifle at cases of the beer, but such campaigns often have failed to deliver a meaningful blow. Many social media-fueled boycott efforts do no material damage to the businesses in question, studies suggest, and may even have an opposite effect by increasing awareness and briefly boosting sales.

☆ Analysis: No China, no deal: Bid to break sovereign debt logjams gets weary thumbs up
▼ + stars: | 2023-04-13 | by ( Libgeorge Marc Jones | Marc Jones | ) www.reuters.com time to read: +6 min

LONDON, April 13 (Reuters) - The latest bid by the world's leading institutions and creditors to speed up debt restructurings and get bankrupt countries back on their feet has been greeted by a mix of cautious optimism and weary scepticism by veteran crisis watchers. The somewhat loose framework around sovereign restructurings has seen Beijing seek to influence the traditional rules of engagement in these processes. The Common Framework platform introduced by leading G20 nations in 2020 aimed to bring all creditors, including China, together and streamline negotiations. Anna Ashton, director of China research at Eurasia Group, said this week’s developments underscored the benefits for China to give some ground on some of its concerns. "China is a difficult partner to talk to but we need China at the table for the solution of debt problems, because otherwise we won't see any progress," Lindner said.

☆ No China, no deal: Bid to break sovereign debt logjams gets weary thumbs up
▼ + stars: | 2023-04-13 | by ( Libgeorge Marc Jones | Marc Jones | ) www.reuters.com time to read: +6 min

☆ Commercial real estate crash will be as least as bad as 2008 financial crisis, says Patrick Carroll
▼ + stars: | 2023-04-13 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCommercial real estate crash will be as least as bad as 2008 financial crisis, says Patrick CarrollPatrick Carroll, Carroll Founder and CEO , joins 'Squawk on the Street' to discuss signs of weakness in the housing market, the commercial real estate crisis, and the repurposing office buildings as more people work remotely.

☆ 'Human-grade' dog food is on the rise, as pet owners ditch traditional kibble in favor of high-end brands promising health benefits
▼ + stars: | 2023-04-12 | by ( Aidan Pollard | ) www.businessinsider.com time to read: +2 min

Pet owners are giving up typical kibble for food that more closely matches a human diet. According to a new report from The New York Times, pet owners are giving up dry food, and in many cases even canned food, in favor of nourishment that more closely resembles a human diet. Companies like The Farmer's Dog and Ollie have led the charge, marketing high-end dog food to pet owners and calling it "human-grade," according to the Times. But in the eyes of some pet experts, the new trend is little more than a gimmick looking to disrupt an industry where pet food has been tested by decades of use and research. Still, for many pet owners, human-grade food seems like a strong option to keep their dogs healthy, and show that they care about their pets' health and diet.

☆ MLB roundup: Solo HR sends Rays to 10-0
▼ + stars: | 2023-04-11 | by ( ) www.reuters.com time to read: +11 min

Muncy also singled, all after Mookie Betts had led off the game with his second homer of the season for the Dodgers, who snapped a three-game losing streak. Reds starter Graham Ashcraft allowed two runs on six hits in six innings with seven strikeouts and three walks. Ryan Mountcastle drilled a two-run homer in the first inning and Austin Hays added a solo shot in the sixth. Alvarez drove in two runs to boost his major-league-leading RBI total to 16, plating a pair in the second inning with a single. Jake Cave hit a solo homer and double while Nick Castellanos added three hits and three RBIs.

☆ Koepka extends Masters lead before round three suspended due to rain
▼ + stars: | 2023-04-08 | by ( Frank Pingue | ) www.reuters.com time to read: +5 min

[1/8] Golf - The Masters - Augusta National Golf Club - Augusta, Georgia, U.S. - April 8, 2023 Brooks Koepka of the U.S. after playing out from a bunker on the 7th hole during the third round REUTERS/Jonathan ErnstSummary Play to resume Sunday at 8:30 a.m. It marked the second consecutive day that rain interrupted play at the year's first major as 39 golfers returned early on Saturday to complete their second round. Play will resume Sunday at 8:30 a.m ET followed by the final round starting at 12:30 p.m. "I'm pretty sure I'll be up for it considering it is the Masters. Reporting by Frank Pingue in Augusta, Georgia; Editing by Ken Ferris, Pritha Sarkar and Toby DavisOur Standards: The Thomson Reuters Trust Principles.

☆ Metaverse Mania Cools for Many, but Not for Marketers
▼ + stars: | 2023-04-07 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

Even while some of the metaverse’s biggest proponents are scaling back or shutting down spending on their visions for virtual worlds, many marketers are standing firm. Forty-six percent of consumer brand marketers say they will increase their metaverse budgets this year, and only 12% say they will spend less, according to a survey of 903 executives conducted by research firm Forrester in January and February.

☆ Texas will play an outsized role in selecting the next GOP presidential nominee. So Trump isn't leaving anything to chance.
▼ + stars: | 2023-04-01 | by ( John L. Dorman | ) www.businessinsider.com time to read: +7 min

Trump has previously indicated that he wouldn't leave the 2024 presidential race if he was indicted. Among the bold-named Texas figures who have signed on to Trump's 2024 campaign are Lt. Gov. Greg Abbott, who has been floated as a potential 2024 presidential candidate, was also not on the list. Sen. Ted Cruz of Texas won his home state in the 2016 Republican presidential primary. Cruz took home the lion's share of Texas' GOP delegates in what is a winner-takes-most system.

☆ ‘We Love NYC’ Ad Blitz Gets No Love From Residents—and That’s OK With Its Creators
▼ + stars: | 2023-03-24 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

The Partnership for New York City, the nonprofit group behind the new “We Love NYC” ad campaign, doesn’t mind that its logo seems to be loathed by city residents ranging from newspaper columnists to pop star Joe Jonas, who offered his own version. After all, any publicity is good publicity. The project, which launched this week with the release of the new logo, offers a twist on the classic “I Love NY” mark created in 1977 by designer Milton Glaser . The purpose is to persuade New Yorkers to adopt a more optimistic outlook and improve quality of life in their city by frequenting local businesses and signing up for volunteer work, said marketing executive Maryam Banikarim, whose consulting firm, MaryamB, helped develop the campaign strategy.

☆ New FTC Order Pressures Tech Platforms Over Fraudulent Ads
▼ + stars: | 2023-03-22 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

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☆ Have the Ads in Your Twitter Feed Changed? There’s a Reason for That
▼ + stars: | 2023-03-17 | by ( Patrick Coffee | Katie Deighton | ) www.wsj.com time to read: 1 min

Twitter has been catering to direct marketers as some big brand advertisers continue to stay away. Lesser-known advertisers seeking clicks and other direct responses are becoming more prominent on Twitter Inc. as the social-media company shifts its sales strategy and some household-name brands continue to stay away. Twitter throughout most of its history appealed to big marketers that bought ads to raise awareness. Some 85% of its annual ad revenue came from brand advertising budgets and the rest from so-called performance advertising, the company said in 2021. Previous management said its long-term goal was to even out that ratio, and built technology to try to make that happen.

☆ Hon Hai's cloud segment continues to show growth, says analyst
▼ + stars: | 2023-03-16 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHon Hai's cloud segment continues to show growth, says analystPatrick Chen of CLST, CLSA's licensed broker-dealer and exclusive research "provider" in Taiwan, says it's one of the "very few areas" that are still showing growth in the face of a slowing economic outlook.

☆ AI Food Startup NotCo Hires Activision’s Fernando Machado as CMO
▼ + stars: | 2023-03-13 | by ( Patrick Coffee | ) www.wsj.com time to read: +1 min

NotCo co-founder and Chief Executive Matias Muchnick, right, with Chief Marketing Officer Fernando Machado. Mr. Machado will develop a marketing plan to help the plant-based food startup break through into the U.S. market, according to Mr. Muchnick. The Not Co. or NotCo, a Chilean startup that uses artificial-intelligence technology to produce plant-based foods that mimic dairy and meat products, has hired Fernando Machado as chief marketing officer. He succeeds Flavia Buchmann, who left the company in late 2022. NotCo has also brought on an unnamed U.S. general manager to work alongside Mr. Machado and will announce that hire in the coming weeks, according to a company spokeswoman.

☆ VideoAmp Hires Its First CMO as Ad-Measurement Race Heats Up
▼ + stars: | 2023-03-09 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

VideoAmp is part of a group of media-measurement upstarts aiming to challenge longtime standard-bearer Nielsen. VideoAmp Inc. hired media executive Jenny Wall to be its first chief marketing officer as it looks to further establish its position in the contentious media measurement space. Ms. Wall had been CMO of Paramount Global ’s Nickelodeon and previously held marketing roles at Hulu, Netflix Inc. and Gimlet Media, a podcasting company owned by Spotify Technology S. A.

Brands will account for 70% of that spend, with most of the rest coming from so-called collectives, alumni groups that funnel money to athletes, according to Opendorse. Female athletes and meme starsGiven the wide-open field, brands’ strategies with NIL deals vary widely. Jill Cress, chief marketing and experience officer of H&R Block in a 2018 picture. Favorability ratings from both Gen Z consumers and parents of college students rose after the campaign, according to Ms. Cress. Bigger deals aheadNIL deals will likely evolve to often include intellectual property agreements with the schools in question, said Mr. Schwab.

☆ Samsung is 'working out' a roadmap for mixed reality devices as rumors of an Apple headset swirl
▼ + stars: | 2023-03-01 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

In this article SSNLF Follow your favorite stocks CREATE FREE ACCOUNTSamsung is working out a roadmap for its mixed reality products, according to a senior executive. In 2015, the company launched a virtual reality headset called the Gear VR (pictured). Now Samsung is looking for a new direction in mixed reality, an area tech giants think could mark a huge shift in computing. Patrick Chomet, an executive vice president at Samsung Electronics, told CNBC in an interview that the company is "working out" a roadmap for mixed reality products. Qualcomm sells a series of chips called Snapdragon XR specifically designed for mixed reality products, such as headsets.

☆ Spring training roundup: Pirates, O’s play unneeded bottom of 9th
▼ + stars: | 2023-03-01 | by ( ) www.reuters.com time to read: +5 min

Orioles catcher Maverick Handley called balls and strikes thrown by teammate right-hander Ofreidy Gomez during the half inning. The Pirates opened a 5-0 lead before the Orioles put up four runs across the fifth and sixth innings, thanks in part to Franchy Cordero's two-run home run. Kevin Pillar had a two-run homer and an RBI single to power the Braves' offense. Phillies 7, Blue Jays 2Trea Turner hit a two-run single and finished 2-for-3 with a run as host Philadelphia took care of Toronto in Clearwater, Fla. Jace Peterson cracked a three-run homer for the Athletics.

☆ Samsung says S23 smartphone sales ahead of S22 with most people buying the priciest 'Ultra' model
▼ + stars: | 2023-02-28 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +1 min

Samsung said that 60% of the pre-orders for the Galaxy S23 smartphone series were for the S23 Ultra, the most expensive device in the lineup. The series features three models: the standard S23, a slightly more expensive S23+ and the top-of-the-line S23 Ultra. The S23 Ultra starts at $1,200. "So we are on the premium segment, despite the difficult economic environment, we see a steady opportunity for us. Chomet revealed that the most expensive version of the flagship phones — the S23 Ultra — accounted for about 60% of global S23 pre-orders.

☆ Fearless Alcaraz can show next-gen how to topple Djokovic, say sports psychology experts
▼ + stars: | 2023-02-28 | by ( Shrivathsa Sridhar | ) www.reuters.com time to read: +3 min

Florida-based Patrick Cohn, who teaches mental skills and sports psychology techniques to professional athletes, said he was not surprised Djokovic was still dominating the next generation. Cohn believes young players must rely on better preparation, tactics and develop a stronger mental game to topple Djokovic. I suggest to younger players that they view opponents as nameless and rankless." Former tennis player Jeff Greenwald, now a sports psychology consultant, said the Spanish world number two possessed rare qualities required to excel at the elite level. He will be a contender and likely one of the players who begins to take a bite out of Djokovic."

☆ Molson Coors Told to Stop Saying Rivals’ Beer Tastes Like Water
▼ + stars: | 2023-02-23 | by ( Patrick Coffee | ) www.wsj.com time to read: +4 min

Brewer Anheuser-Busch InBev SA has scored at least a temporary win in the long-running battle over light beer brands’ marketing claims. BBB National Programs’ National Advertising Division, an ad-industry self-regulatory group, determined that Molson Coors Beverage Co. should stop marketing its light beer products by implying that those produced by rivals have little or no flavor. Molson Coors plans to appeal, according to Chief Communications Officer Adam Collins. A final decision in the Molson Coors case should come down next month, she said. In 2019, Molson Coors sued AB InBev over a Super Bowl campaign highlighting the fact that Miller Lite and Coors Light use corn syrup in the brewing process.

☆ Rahm returns to world number one with win at Riviera
▼ + stars: | 2023-02-20 | by ( ) www.reuters.com time to read: +2 min

[1/3] Feb 19, 2023; Pacific Palisades, California, USA; Jon Rahm reacts following his victory in the final round of The Genesis Invitational golf tournament. Spaniard Rahm, 28, made two late birdies to close with a two-under 69 for a two-shot win over home favourite Homa, finishing at 17-under for his 10th PGA Tour title and a fifth win in his last nine tournaments worldwide. "I don't need a ranking to validate anything," said Rahm, who was last ranked at number one in March 2022. "That was a tough week and a tough Sunday. "My streak continues here," said Woods, who has played at the Riviera course 12 times without winning.

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