Read previewInfluencer marketing has been on a growth tear recently , and midsize creators are one of the biggest beneficiaries, said former marketer Emmy Petit.
She has over 100,000 followers on social media but under 1 million, which she categorizes as a midsize creator.
Advertisement"Most people I know are seeing year-over-year growth" in brand partnership income, Petit told BI, speaking about other midsize creators.
One reason advertising budgets are expanding is the demand for cross-platform sponsored content, Petit said — and it's giving midsize creators like her a chance to cash in.
Petit said some midsize creators are also achieving success by speaking directly to the camera, as though they're on FaceTime with their audience.
Persons:
—, Petit, she's, Today's, Linqia, influencers, She's
Organizations:
Service, Business, Petit, YouTube, Brands
Locations:
TikTok