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☆ Bud Light's inclusive ad campaigns are good for business
▼ + stars: | 2023-04-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.

☆ 5 rookie mistakes even senior leaders make when negotiating for more money or promotions, according to a negotiations expert
▼ + stars: | 2023-04-12 | by ( Leigh Thompson | ) www.businessinsider.com time to read: +8 min

Negotiating effectively for a job has never been more important, whether you're seeking a raise or advancement at work or navigating a job offer. I've observed really smart senior leaders make "rookie" mistakes when negotiating their compensation or promotions; and I've watched entry-level managers excel in advocating for themselves. For instance, I recently talked Tim, a young sales manager, out of using an outside job offer as immediate leverage. Effective negotiators don't "wait for memos," and don't worry about appearing greedy. So don't be an email warrior: pick the right moment, location, and communication method for an in-person negotiation.

☆ Britain's Sainsbury's offers lower prices to loyalty card holders
▼ + stars: | 2023-04-11 | by ( James Davey | ) www.reuters.com time to read: +2 min

[1/2] Illuminated signage is seen at a branch of the Sainsbury's supermarket in London, Britain, January 7, 2022. Sainsbury's' "Nectar Prices" scheme offers discounts on items including household products, pet food and confectionary when members scan their Nectar app or swipe their card at the supermarket checkout, or if shopping online link their Nectar and Sainsbury's accounts. "We will keep refreshing Nectar Prices and increasing the variety of products on offer," said Sainsbury's CEO Simon Roberts. Nectar members will continue to earn points for purchases which can be spent either at Sainsbury's or with partners. The new initiative builds on a scheme launched in 2021 that saw Sainsbury's offer lower prices to Nectar members using its "SmartShop" self-scanner service.

☆ A stock trader who made $8 million in 2 years shares how he's betting on AI stocks and the strategy he's using to trade hot themes this year
▼ + stars: | 2023-04-02 | by ( Laila Maidan | ) www.businessinsider.com time to read: +9 min

The experience is similar to trading stocks related to bitcoin during 2017 and 2018's crypto bull run. The hype brings with it a lot of trading opportunities for long and short positions because AI stocks get overbought. For AI stocks, he believes C3.ai (AI) is the head. He's expecting another rally for the sector this year or next, which could send AI stocks to new higher levels. "I'll just explain it as, my mom is not texting me asking me about AI stocks.

☆ Kraft Heinz agrees to sell Russian baby food business
▼ + stars: | 2023-03-31 | by ( ) www.reuters.com time to read: +2 min

MOSCOW, March 31 (Reuters) - Kraft Heinz (KHC.O) has agreed to sell its baby food business in Russia to local drinks and snacks maker Chernogolovka, the U.S. food giant said on Friday, as domestic firms continue to capitalise on the departure of Western brands. According to Chernogolovka, the deal will include two factories and the "Umnitsa" and "Sami s usami" brands. "We anticipate closing the deal in the second half of 2023 (Q3) and will continue working with Chernogolovka post-completion, to ensure a smooth integration," a Kraft Heinz spokesperson told Reuters. Neither Kraft Heinz nor Chernogolovka disclosed the price or mentioned any buyback clause. Russia's Kommersant newspaper reported on Thursday, citing sources, that Kraft Heinz estimates the deal's value at between 2.5 and 3 billion roubles ($32.4 to $38.9 million) but the government is yet to approve the valuation.

"Phhhoto has failed in its 69-page amended complaint of 222 paragraphs to allege sufficient facts that cure the untimeliness of all of its federal claims," Matsumoto wrote. The court declined to allow Phhhoto to fine-tune its case and bring another complaint. Phhhoto's lawsuit, filed in 2021, alleged Facebook aimed to "crush" the photo-sharing application, which called itself in court filings "an innovative nascent competitor." Facebook is defending against claims from the U.S. Federal Trade Commission in Washington, D.C., federal court that the company abused its personal social networking dominance. The case is Phhhoto Inc v Meta Platforms, U.S. District Court for the Eastern District of New York, No.

☆ Cup Noodles' new ramen tastes like a 'classic diner breakfast in a cup'
▼ + stars: | 2023-03-29 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —The high price of eggs and other breakfast staples is forcing some to look for cheaper breakfast alternatives. Aptly titled “Cup Noodles Breakfast,” the meal takes four minutes to cook in the microwave and results in a soup-based ramen that also contains “visible ingredients” of sausage and eggs. "Cup Noodles Breakfast" is on sale at Walmart. The company’s research discovered that eggs, sausage and pancakes were the picks to create the best breakfast combination. Breakfast ramen is Cup Noodles second limited time offering, following the sale of pumpkin spice ramen last fall.

☆ Pepsi has a new logo
▼ + stars: | 2023-03-28 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +5 min

New York CNN —If someone were to ask you to draw the Pepsi logo from memory, what would you draw? Pepsi has changed its logo over the years. The “Pepsi” in the logo “is decoupled from the globe,” noted Todd Kaplan, Pepsi’s chief marketing officer. Pepsi says that the changes its making are distinctive enough to do the trick, and highlight modern elements like Pepsi’s zero-sugar line. To highlight the zero line, the new logo uses black font and a black border, a nod to Pepsi Zero’s black can and label.

☆ As an MBA professor and negotiations expert, here's what I told my daughter about the best way to ask for a raise
▼ + stars: | 2023-03-22 | by ( Leigh Thompson | ) www.businessinsider.com time to read: +8 min

She says women should 'quiet negotiate' by using subtle behaviors to set themselves up for success. Specifically, I define quiet negotiation as planning, initiating, and directing impromptu-appearing conversations with key players to improve your economic and psychological well-being at work. Here are three keys to success with quiet negotiation. I witnessed this recently when Mala, a young sales manager at a corporate real-estate firm suggested rethinking the regional sales strategy and faced immediate resistance from more experienced (male) sales managers. In this way she used a form of quiet negotiation by harnessing data to advocate for her idea and capability, gaining further credibility in the workplace.

☆ What’s Kellanova? How Kellogg’s Snack Company Got Its New Name
▼ + stars: | 2023-03-15 | by ( Jesse Newman | ) www.wsj.com time to read: 1 min

Kellogg Co. is christening its global snacking business Kellanova, following a long tradition of companies borrowing from Latin as they rebrand themselves. By combining the “Kell,” from Kellogg, with “anova,” which incorporates the Latin word “nova,” meaning new, the name reflects the company’s past and its future, according to Kellogg.

☆ Kellogg has a new name for its snack spinoff: 'Kellanova'
▼ + stars: | 2023-03-15 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Kellogg has picked a name for its new spinoff companies. As for “WK Kellogg Co.,” well, that’s a little more straight forward because its named after company founder William Keith Kellogg. Employees helped decide the names, Kellogg (K) said. Kellogg (K)” and others that included a variation of the word “nova.”Despite the silly sounding results, landing on a spinoff name is harder than it looks. Kellanova is using the NYSE ticker symbol “K,” while ticker and exchange information about “WK Kellogg Co.” will be announced in the coming months.

☆ Kellogg is giving its Pringles and Cheez-It business a new name with classical Latin twist. It's the latest company name to incorporate the 'dead' language.
▼ + stars: | 2023-03-15 | by ( Alex Bitter | ) www.businessinsider.com time to read: +4 min

Kellogg is renaming its snack business "Kellanova" — a combo of Kellogg and a Latin word for "new." Kellogg is naming its snacking division "Kellanova," the latest step in breaking up the company, it said on Wednesday. The name draws inspiration from the Kellogg name and a common Latin word, Kellogg CEO Steve Cahillane said in a statement. Etsy and Mondelez are among other companies with Latin namesKellanova is hardly the first company rebrand to draw inspiration from Latin. Before that, cigarette maker Philip Morris said it would change its name to "Altria" in an allusion to the Latin word for "high," the Journal reported in 2001.

☆ Kellogg's snacking unit, which includes Cheez-It and Pringles, gets a new name: Kellanova
▼ + stars: | 2023-03-15 | by ( Amelia Lucas | ) www.cnbc.com time to read: +1 min

Kellogg brand Cheez-it crackers arranged at a supermarket in Dobbs Ferry, New York, US, on Wednesday, June 22, 2022. Kellogg Co. said it will split into three independent companies, sparking a rally in the food conglomerates shares. Kellogg on Wednesday revealed it will name its snacking unit Kellanova as part of its plan to separate into two independent public companies. Kellanova, which will include brands like Pringles and Cheez-Its, will retain the "K" stock ticker currently used by the food giant. The North American cereal unit will be renamed WK Kellogg Co.

☆ A 24-year-old stock trader who made over $8 million in 2 years shares the 4 indicators he uses as his guides to buy and sell
▼ + stars: | 2023-03-12 | by ( Laila Maidan | ) www.businessinsider.com time to read: +7 min

Jack Kellogg began trading stocks right out of high school in 2017. I'm just using basic trend lines, support, resistance, volume, and those are all my indicators," Kellogg said. By the time the stock market began to rally hard in 2020, he was ready to ride the upwards wave. He uses it on the daily chart as a guide to determine a good buy-in price for the stock he's trading. This gives him a better sense that the stock's price action will trend according to his thesis.

[1/3] Ben & Jerry's, a brand of Unilever, is seen on display in a store in Manhattan, New York City, U.S., March 24, 2022. Nestle said cutting products saved 1 billion Swiss francs last year ($1.06 billion), while Unilever said the practice saved $2 billion. Food makers tend to cull products without much fanfare. At the consumer products conference they highlighted new offerings, many of them increasingly popular handheld foods that people can eat while scrolling on phones. "You'd be shocked by the loyalty and personal connections people have to food products," he said.

[1/3] Ben & Jerry's, a brand of Unilever, is seen on display in a store in Manhattan, New York City, U.S., March 24, 2022. Eliminating less popular products is part of a "decomplexity program" underway at Kraft Heinz, its executives said at the Consumer Analyst Group of New York Conference this week. Nestle said cutting products saved 1 billion Swiss francs last year ($1.06 billion), while Unilever said the practice saved $2 billion. At the consumer products conference they highlighted new offerings, many of them increasingly popular handheld foods that people can eat while scrolling on phones. "You'd be shocked by the loyalty and personal connections people have to food products," he said.

☆ Beyond Meat reports narrow-than-expected quarterly loss despite sinking sales
▼ + stars: | 2023-02-23 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

Beyond Meat on Thursday reported a narrower-than-expected loss for its fourth quarter, despite its sales sinking more than 20%. Net sales dropped 20.6% to $79.9 million. The company said demand for meat alternatives across "all channels" is still soft. Beyond's net revenue per pound fell 4.4% in the quarter. U.S. sales fell 20.9% as the company saw weaker demand in both its grocery and food service segments.

☆ FDA says sugary cereal and white bread no longer 'healthy'
▼ + stars: | 2023-02-23 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Those changes mean that food companies could no longer market white bread as well as sugary cereals and yogurt as "healthy," according to the FDA. Sources of omega-3 fatty acids such as fish, for example, would get the "healthy" designation because of potential health benefits from that type of fat. The revised definition of "healthy" isn't a requirement for food companies, according to the FDA. Even so, many food companies closely follow nonbinding FDA guidelines. Another set of proposed FDA guidelines for plant-based milks, for example, drew ire from the dairy industry this week.

☆ Artificial Intelligence is booming – but how will it impact your career?
▼ + stars: | 2023-02-20 | by ( Sophie Kiderlin | ) www.cnbc.com time to read: +3 min

Concepts such as augmented reality, artificial intelligence, smart cities, metaverse, post-humanism are expressed. Wang Yukun | Moment | Getty ImagesArtificial Intelligence is the latest technology buzz topic thanks to the boom of ChatGPT. Its capabilities have also put another topic at the forefront of people's minds: if, how and when artificial intelligence might impact their jobs and careers. The short answer to the question of whether AI will replace some jobs is a big, fat "yes." Developments in artificial intelligence mean that technology can achieve more and more, and that will, of course, impact jobs, Steven Miller, professor emeritus of information systems at Singapore Management University, says.

☆ Premarket stocks: SpinCos are the new SPACs
▼ + stars: | 2023-02-17 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +6 min

The parent company may distribute the new company’s stock to its shareholders, allowing them to own shares in both. These smaller, newly formed companies are still in the process of establishing themselves in the market and often have lower profit margins than their parent company. It costs a lot to borrow these days and investors are looking for high profits and value stocks, writes Goldman. The Federal Reserve’s interest rate hikes have added significantly to the cost of government debt. “As we add trillion after trillion to our debt, the problem only gets worse and compounds.

☆ Household budgets are shredded: These stocks will benefit as consumers trade down to store brands
▼ + stars: | 2023-02-14 | by ( Michelle Fox | ) www.cnbc.com time to read: +12 min

Shoppers are largely creatures of habit, but after two years of rising prices, a broader shift to private label brands is underway. 'A tailwind' for private label That is good news for store brands, otherwise known as private label. Yet the biggest pure play on private label brands is Treehouse Foods , Chappell said. "That's where you're going to see them lean into store brands," said Mary Ellen Lynch, principal of IRI's center store solutions. Americans forced to trade down due to supply chain constraints found store brands they enjoyed, she said.

☆ M&Ms Super Bowl commercial: How ads have become weeks-long campaigns
▼ + stars: | 2023-02-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

The Super Bowl commercial, billed as the conclusion to weeks-long drama surrounding the status of the “spokescandies,” left some viewers scratching their heads. But if you weren’t paying attention, the final commercial might be a head scratcher -— one risk a brand takes when it uses a weeks-long campaign ahead of its Super Bowl commercial. In a change for the decades-old Super Bowl ad wars, it’s actually become a commonplace strategy to use social media to tease, preview and create buzz ahead of their Super Bowl commercials. Companies spend millions just for a Super Bowl ad slot — reportedly over $7 million for some 30-second spots — before investing into the commercials themselves. Dance contests and bettingDespite the high cost of a Super Bowl commercial, companies are eager to nab a spot.

☆ Why You Are Probably Doing Brainstorming All Wrong
▼ + stars: | 2023-02-11 | by ( Leigh Thompson | ) www.wsj.com time to read: 1 min

One of the biggest mistakes teams make with brainstorming is believing that the way to enhance creativity is to just let everybody loose. Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution and Organizations and a director of executive-education programs at Northwestern University’s Kellogg School of Management. She is the author of several books, including “Negotiating the Sweetspot: The Art of Leaving Nothing on the Table.”Most businesses use brainstorming to generate new ideas. Too many of them, however, don’t do it right.

FIS plans to pursue a tax-free spin-off of its merchant business, which processes payments for companies, the sources said. The spin-off will take many months to be completed, and FIS will also entertain any acquisition offers for the unit during this period, the sources added. Much of FIS's merchant business consists of Worldpay, which it bought for $43 billion in 2019. The sources cautioned that no transaction is certain and asked not to be identified discussing confidential deliberations. Merchant solutions makes up about 30% of the company's revenue, while its banking solutions arm constitutes about 46%, and capital market solutions the remainder.

☆ The 2023 Super Bowl Ads Will Feature Booze, Betting and Jesus
▼ + stars: | 2023-02-10 | by ( Megan Graham | Patrick Coffee | ) www.wsj.com time to read: +10 min

The Super Bowl ads on Sunday are poised to promote an unusual mix of alcohol brands, gambling and Jesus. The Super Bowl still regularly draws an audience of around 100 million people, making it TV’s biggest event of the year and advertising’s biggest night. Planters’ Super Bowl ad features comedians mocking Mr. Peanut. The ads are likely to strike a lighter tone than the occasionally somber messages of Super Bowl ads in recent, highly politicized years or the early pandemic, said Anjali S. Bal, an associate professor of marketing at Babson College. Many Super Bowl advertisers have again released their ads well before Super Bowl Sunday to increase their chances of being seen.

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