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☆ Generative AI gives marketers the means to "personalize at scale", says Michelle Taite, Intuit Mailchimp's global CMO
▼ + stars: | 2023-07-02 | by ( Will Wei | ) www.businessinsider.com time to read: 1 min

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☆ 10 Things in Tech: Titan sub debris, tough questions at Microsoft, and kei trucks
▼ + stars: | 2023-06-23 | by ( Nathan Rennolds | ) www.businessinsider.com time to read: +4 min

Scott Guthrie, Microsoft's executive VP of cloud and AI, oversees Azure and Microsoft 365 cloud software. Microsoft's cloud boss faces tough questions about pay and low morale, leaked messages show. Microsoft employees blasted the company's decision to pause pay raises and cut bonuses and stock awards ahead of a cloud meeting. Son told the company's annual shareholder meeting he believed his firm will be a winner in the AI race thanks to its investments. The tiny Japanese trucks are about 11 feet long and are typically limited to 25 miles an hour.

Persons: Nathan Rennolds, let's, Scott Guthrie, Stephen Lam, he'd, Satya Nadella, Kathleen Hogan, Dimitrios Kambouris, Twitter hasn't, Larry Ellison, Elon Musk's, David Tinson, Masayoshi Son, Son, Ziwei Li, Deb Liu, Elon, Mark Zuckerberg, Zuckerberg, Musk, it's, Read, Jack Sommers Organizations: US Navy, Microsoft, Twitter, Oracle, FIFA, Lyft, Getty, Meta Locations: London, Lyft, Japan

☆ EA's CMO reveals how he'll keep the video game giant's soccer franchise rolling without FIFA branding
▼ + stars: | 2023-06-22 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

EA's "FIFA" series is a big revenue driver, but its next soccer video game won't have that branding. CMO David Tinson reveals his plan to drive fans to EA's new soccer franchise EA Sports FC. Electronic Art's marketing muscle is going to have to do some heavy lifting this year to build a new powerhouse brand around its soccer video game series. In 2022, EA and FIFA ended a licensing partnership that lasted nearly three decades and helped make the "FIFA" video game series the most popular sports franchise of all time. This is a key component to making sure fans of the "FIFA" franchise glom onto the new one.

Persons: David Tinson, Andrew Wilson, Tinson, we've, hadn't Organizations: FIFA, EA Sports FC, EA, FC Barcelona's Camp, Manchester United, FC Barcelona, Nike Locations: FC Barcelona's Camp Nou, Real Madrid

☆ Salesforce has quietly unloaded the CMO Club, which is merging with a marketing group called Brand Innovators
▼ + stars: | 2023-06-21 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

The organization will be renamed Club CMO and will merge with the marketing group Brand Innovators. Salesforce quietly discontinued the CMO Club in April, a marketing organization it acquired in 2020. Now, CMO Club, which has about 900 top marketers as members, will change its name to Club CMO because Salesforce still has rights to the original name, and merge with a similar industry group called Brand Innovators. "The CMO Club was where we could have those private and personal conversations without the press and sales people," said Club CMO board member Carol Kruse. In her decades-long career as a marketer, she's used advice from her peers at Club CMO roughly 50 times, she estimated.

Persons: Salesforce, Carol Kruse, Kruse, she's, Pete Krainik, Marc Sternberg, Sternberg Organizations: CMO, Brand Innovators, Club, Brand, Salesforce, SEC Locations: Europe, Japan, Australia, Singapore

☆ Perspectives, ideas, community
▼ + stars: | 2023-06-21 | by ( ) www.businessinsider.com time to read: 1 min

The role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting. CMO Insider convenes case studies, research, and personal perspectives, to inspire and inform CMOs and their teams as they build and grow their brands. Most Innovative CMOs 2023Our annual list of "Most Innovative CMOs" presents 25 top marketers who are confronting the industry's most complex challenges. Credits:Series Editors : Julia Hood, Ryan JoeReporters : Lauren Johnson, Lara O'Reilly, Michael KaminerDesign and Development : Alyssa Powell, Chay Thawaranont, Kazi Awal, Will Varner

Persons: Julia Hood, Ryan Joe Reporters, Lauren Johnson, Lara O'Reilly, Michael Kaminer, Alyssa Powell, Chay Thawaranont, Kazi Awal, Will Varner

☆ Welcome to CMO Insider. Here's what you can expect from our new, dynamic platform.
▼ + stars: | 2023-06-21 | by ( Julia Hood | ) www.businessinsider.com time to read: +2 min

CMO Insider is the place for marketing leaders to share, commiserate, and convene. Welcome to CMO Insider, our new, enduring platform for marketing leaders to learn, share, and network. I want to tell you what to expect from this destination, and how marketing leaders can get involved. I tell you all this because it goes to the heart of what we want to do with CMO Insider. Regular readers of Insider know that we engage with our audience through personal and first-person storytelling.

Persons: Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Ziad Ahmed, Auli'i Cravalho, Ahmed, Cravalho Organizations: Cannes Lions International, Creativity, Cannes Lions, Mastercard, Diageo, Partners, Insider Intelligence, JUV Consulting Locations: verticals

Dara Treseder, chief marketing officer, AutodeskDara Treseder, the chief marketing officer at Autodesk. Autodesk is a software company that makes products architects and engineers often use, but its name isn't well-known beyond the professionals that rely on its tools. Within 30 days of joining the company, Treseder worked with Ryan Reynolds' agency, Maximum Effort, to launch the company's first TV ad in over ten years. The company's next TV-related success was the "Otto Desć" campaign during the 2023 Oscars, which got over 25 million views. Treseder worked with the French government to launch a campaign on the Autodesk website to make sure consumers knew of Autodesk's contribution.

Persons: Dara Treseder, Autodesk Dara Treseder, —, Treseder, she's, Ryan Reynolds, Otto Desć, influencers Organizations: Autodesk, Autodesk —, Notre Dame Cathedral

☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +11 min

This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."

Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany

☆ Marketers should use research and data to help minimize backlash to social-issue campaigns
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +3 min

Brands that take stand on social and political issues often face some sort of backlash. Insider spoke to two experts about how brands can use data and research to navigate these challenges. About half of American consumers think brands should take stands on social issues, according to a Gallup poll published in January 2023. "Marketing has all kinds of tools and techniques to understand consumers," Whitler said. Social issues are foremost on the minds of CMOs, but you have to understand what your brand means to your audience and where you have permission to talk about this stuff."

Persons: Bud Light, Kimberly Whitler, Whitler isn't, Whitler, Ewan McIntyre Organizations: University of Virginia's Darden School of Business

☆ Fernando Machado, CMO of NotCO, talks about what marketers overlook while trying to embed DEI into their campaigns
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +4 min

Fernando Machado is the CMO of NotCo, formerly of Burger King and Activision Blizzard. This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. Fernando Machado, CMO of NotCo, a plant-based food company, is known for his bold campaigns at Burger King and Activision Blizzard.His repertoire has often tackled current social issues like LGBTQ rights and representation of other minoritized groups. In an conversation with Insider, Machado explains what most marketers overlook and how they can align their DEI strategies with agency partners. At Burger King, we had agencies sign a pledge to reach certain targets [around diversity], but only because we had targets ourselves.

Persons: Fernando Machado, Burger King, Machado, you've, It's, Burger, victimize Organizations: NotCo, Activision Blizzard, Burger King, Activision Locations: Burger

☆ Being CMO at Indeed is truly my dream job, and it's highly complex. Here are some of the ways I keep myself and my team on track
▼ + stars: | 2023-06-20 | by ( ) www.businessinsider.com time to read: +7 min

After a weird and winding career path, I finally landed my dream job as chief marketing officer at Indeed. The CMO role is demanding and requires that I stay on top of current events, technology, and our business needs. After running product marketing for a division of Apple, I moved on to lead various parts of B2B marketing for Facebook. Now I have my dream job; I'm CMO of Indeed, a leading matching and hiring platform. Our mission is to help people get jobs – and we do that all day, every day.

Persons: Roe, Wade Organizations: Apple, Facebook, Get, CMO Locations: North America, Covid, CFOs

☆ CMOs need to embrace the future of ChatGPT and generative AI — leaders at IBM and Gartner share why
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +2 min

To stay ahead, CMOs must embrace ChatGPT and generative AI, according to one IBM executive. Most CMOs are still figuring out the use case for generative AI, Gartner's chief of research said. This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. Today's chief marketing officer will not succeed without embracing technology like ChatGPT and generative AI, according to Jonathan Adashek, chief communications officer and senior vice president of marketing and communications at IBM. Jonathan Adashek, chief communications officer and senior vice president of marketing and communications at IBM.

Persons: Jonathan Adashek, Adashek, Ewan McIntyre, McIntyre Organizations: IBM, Gartner

☆ Some advertisers are requiring their agencies to disclose when they use generative AI
▼ + stars: | 2023-06-17 | by ( Lara O'Reilly | Ryan Joe | ) www.businessinsider.com time to read: +4 min

Some big advertisers want to know exactly when their agencies are using generative AI. And in its current form, generative AI can create derivative content. And WPP ad agency Ogilvy is advocating for advertisers and social media platforms to disclose the use generative AI in influencer campaigns, The Financial Times reported. "You need to sit down with your agency and ask how they are using generative AI." He said he's in active conversations with the heads of all the agencies the alcohol giant works with about how they are experimenting with generative AI tools.

Persons: Reed Smith, Ruben Schreurs, Schreurs, — Andrew Robertson, —, Ogilvy, Keri Bruce, Bruce, L'Oréal, we've, Asmita Dubey, Edward Pilkington, Lesley Klein Organizations: BBDO, Ad, WPP, Financial Times, of National, Diageo, Diageo North Locations: Diageo North America

☆ 10 Things in Tech: Google's WFH crackdown, mass layoffs are creating new founders, and Jack Dorsey's Apple Vision Pro worry
▼ + stars: | 2023-06-15 | by ( Nathan Rennolds | ) www.businessinsider.com time to read: +4 min

Tech layoffs are fueling an influx of new founders building climate, health, and fintech startups. Microsoft CEO Satya Nadella said he liked to test AI using a poetry prompt to see if it had the "subtlety" to translate "deep meaning." Twilio's Joyce Kim said "predictive AI is going to be a core part of every tool that they use." The European parliament has voted to take steps to regulate AI technology such as ChatGPT, with its parliament backing a ban on the technology for biometric surveillance, emotion recognition, and predictive policing. Uber CEO Dara Khosrowshahi says the most common mistake he sees young people make is overplanning.

Persons: Nathan Rennolds, it's, let's, Sundar Pichai, Google's, hasn't, Simplyblock, Michael Schmidt, Robert Pankow, Jack Dorsey's, Satya Nadella, Uber, Twilio's Joyce Kim, Dara Khosrowshahi, Leigh Vogel, Elon, Kairan, Hallam Bullock Organizations: Google, Jack Dorsey's Apple, Microsoft, Summit, Getty, SpaceX, LinkedIn Locations: London, Google's, Simplyblock, Europe, New York City

☆ A top CMO reveals how AI is going to change sales and marketing across every company within 12 months
▼ + stars: | 2023-06-14 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

The chief marketing officer at Twilio says AI will soon be in use in sales and marketing at every company. There are many parts of the business world where AI is going to have a huge impact, but sales and marketing is one of the big ones. To be sure, Twilio builds products that faciliate sales and marketing, but other CMOs agree that AI could supercharge those activities. It allows you to ingest a whole slew of data that's virtually impossible for a human being to take in and synthesize. In 12 months, I really think for every company, every marketing team, every sales team, generative and predictive AI is going to be a core part of every tool that they use.

Persons: Joyce Kim, That's, We've Organizations: McKinsey, YouTube

☆ From right-wing backlash to Apple's TV play — these 3 big questions will dominate conversations at the Cannes Lions.
▼ + stars: | 2023-06-08 | by ( Lauren Johnson | Claire Atkinson | ) www.businessinsider.com time to read: +7 min

This year's Cannes Lions ad festival is taking place as advertisers are reeling from major shifts. The Cannes Lions organizers said that none of the three execs have been confirmed as speakers. Generative AI must boost creativity without stealing jobsThe rapid rise of generative AI took the advertising and media worlds by storm. Attendees will also have the opportunity to hobnob with the company that kicked off the generative AI storm last November. Simon Cook, Cannes Lions CEO, told Insider that top executives from ChatGPT developer OpenAI like chief operating officer Brad Lightcap will attend the festival.

Persons: Twitter's Elon Musk, Linda Yaccarino, Oliver Schusser, Michael Kassan, he's, execs, Bud Light, influencer Dylan Mulvaney, Bud, Busch, Fura, Leslie Klein, Sir Martin Sorrell, David Droga, Nick Law, Simon Cook, Brad Lightcap, Huge's, Elon Musk, Ben Hovaness, They've, Jon Williams, Akram Chetibi, Craig Atkinson Organizations: Cannes Lions, Apple, Twitter, Netflix, Hollywood, UTA, Target, Bud Light, Anheuser, Busch, Accenture, Cannes, Apple News, Carlton Hotel, Omnicom Media, Amazon Web Locations: Cannes

June 6 (Reuters) - Salesforce Inc (CRM.N) CEO Marc Benioff has shuffled the top management, a person familiar with the matter told Reuters on Tuesday, a move that follows after the software company reported its slowest quarterly revenue growth since 2010. Miguel Milano has been appointed as the chief revenue officer, the source said, adding that Ariel Kelman will take over as Salesforce's chief marketing officer. After a previous tenure of nearly a decade at Salesforce, Milano will make a return from his recent position at software company Celonis. Kendall Collins, who will step into the role of chief of staff for Benioff, had worked as CMO at Okta and Cisco's AppDynamics. Salesforce President and Chief Operating Officer Brian Millham would be assuming new duties such as marketing, employee success and business technology, the source said.

Persons: Marc Benioff, Miguel Milano, Ariel Kelman, Milano, Celonis, Kelman, Kendall Collins, Brian Millham, Salesforce, Benioff, Kanjyik Ghosh, Akriti Sharma, Anirudh, Sherry Jacob, Phillips Organizations: Salesforce, Reuters, Amazon Web Services, Oracle, Inclusive, Microsoft Corp, Amazon.com Inc, Thomson Locations: Salesforce, Okta, Bengaluru

☆ Salesforce CEO shakes up top ranks, hints at succession plan - Insider
▼ + stars: | 2023-06-07 | by ( ) www.reuters.com time to read: +1 min

Miguel Milano, who moved back from Celonis, has been appointed Salesforce's chief revenue officer, according to the Insider report, which added that Ariel Kelman, previously the chief marketing officer at Amazon Web Services (AMZN.O) and Oracle (ORCL.N), has been named the new CMO. President and Chief Operating Officer Brian Millham will be taking on a host of new responsibilities, including marketing, employee success and business technology, the memo said. Salesforce did not immediately respond to a Reuters request for comment. The company last month posted an 11% rise in its quarterly revenue, the slowest pace of growth in 13 years. Reporting by Kanjyik Ghosh in Bengaluru; Editing by Sherry Jacob-PhillipsOur Standards: The Thomson Reuters Trust Principles.

Persons: Marc Benioff, Miguel Milano, Ariel Kelman, Brian Millham, Salesforce, Kanjyik Ghosh, Sherry Jacob, Phillips Organizations: Salesforce, Oracle, Amazon Web Services, Inclusive, Thomson Locations: Celonis, Bengaluru

☆ Salesforce CEO Marc Benioff and his fast-rising COO Brian Millham tell us where the software giant is headed after 'a difficult time'
▼ + stars: | 2023-06-07 | by ( Julie Bort | Nicholas Carlson | ) www.businessinsider.com time to read: +6 min

The changes shifted more responsibility to President and COO Brian Millham. The changes shift more responsibility to president and COO Brian Millham, and go some way toward addressing investor concerns about succession -- should Benioff decide to pass the CEO reins in the future. Brian Millham: Closer to 70%. We're seeing many of our ex-employees want to come back to Salesforce, incredible boomerangs back to the company. Benioff: Well, I think Brian and my marriage is quite proven.

Persons: Benioff, Brian Millham, Millham, Nich Carlson, Marc Benioff, Salesforce, Brian, he's, it's, I'm, Marc, Carlson, Ariel Kelman, Miguel Milano, Kendall Collins, you've, I've Organizations: Morning, Insider's Locations: Salesforce's, Salesforce

☆ In an internal memo, Marc Benioff shakes up Salesforce's top ranks, and drops a subtle hint about the company's succession plan
▼ + stars: | 2023-06-06 | by ( Nicholas Carlson | Julie Bort | ) www.businessinsider.com time to read: +5 min

Miguel Milano becomes Salesforce's Chief Revenue Officer, moving from the same role at software company Celonis. Ariel Kelman, is the new Chief Marketing Officer of Salesforce. Benioff responded to the pressure by laying off thousands of employees and making other changes to increase the company's efficiency. Miguel Milano, our new Chief Revenue Officer: I'm excited to welcome back Miguel Milano to Salesforce as our Chief Revenue Officer. Ariel Kelman, our new Chief Marketing Officer:It's also incredible to welcome back Ariel Kelman as our new CMO!!!

Persons: Benioff, Marc Benioff, Miguel Milano, Milano, Ariel Kelman, Kendall Collins, Brian Millham, Salesforce, Millham, He's, Read, I'm, Brian, Brent, Juan, Miguel, It's, Ariel, Sarah Franklin, Sarah, she's, Sarah's, Congratulation Sarah, Alex Dayon, Alex, Alex !, Hui Hou Alex, Kendall, salesforce Organizations: Salesforce, Amazon, Oracle, Celonis, Amazon Web Services, Staff, Business Technology, Elliott Management, Human Resources, Global, Services, EMEA, APAC, AWS, Advisory, Board Locations: Okta, Salesforce, Celonis, AppDynamics

☆ This LA talent manager started her own business only using handshake deals. Here's how she landed top clients and helped them achieve what they care about most.
▼ + stars: | 2023-05-27 | by ( Pete Syme | ) www.businessinsider.com time to read: +4 min

But she doesn't sign contracts with her clients, instead focusing on genuine relationships. Talent managers might have a bad rep with overbearing contracts and hefty fees, but for Perice and Made By All, clients are only held to a handshake. "I don't believe in contracts, so everything is a handshake for me, and my word is my contract," she said. Deals between clients and brands are done with signed contracts, but Perice still communicates with the NFL via DMs and texts. "Adam loves giving back, so we're able to really tie in the things that he cares about his brand."

Persons: Leanne Perice, She's, —, I'm, Teyana Taylor, Perice, –, Kanye, Taylor, Ugo Mozie, There's, influencer Helen Owen, Adam Waheed, it's, Waheed, Adam Organizations: Service, Interscope Records, NFL, DMs, CMO, UPS, Spice, Forbes Locations: Bali, West Coast, Los Angeles, Europe, Florence, Italy, Fairfax

☆ 5 red flags to look out for when working with a real-estate agent, according to experts
▼ + stars: | 2023-05-23 | by ( Elana Klein | ) www.businessinsider.com time to read: +5 min

From unclear fees to conflicts of interest, there are signs you should find a new real-estate agent. Keep an eye out for conflicts of interestClients singing documents with a real-estate agent. "In truth, it is the responsibility of the seller's agent to maximize the seller's return on investment. As a seller, your real-estate agent's availability to show your home to interested parties should be unbroken," she continued. "The commission paid to the real-estate agent is often a portion of the property's sales price.

☆ 10 things in tech: Epstein appeared to threaten Gates, Apple gets its AI cut, and a Twitter hotel
▼ + stars: | 2023-05-22 | by ( Michael Cogley | ) www.businessinsider.com time to read: +4 min

The Cupertino-based tech giant is taking its usual 30% cut from users signing up to ChatGPT Plus through the app, according to a note from Bernstein analysts. A spokesperson for Gates told the WSJ that Epstein had "tried unsuccessfully to leverage a past relationship" to threaten the tech billionaire. Microsoft's marketing chief told staffers to bump the stock prices for raises. The tech giant has already managed to outpace the market with shares up 33% so far this year. The tech giant just launched two new Pixel phones.

☆ 3 Gen Zers on deciding to become full-time freelancers: ‘I wouldn't go back’ to a corporate job
▼ + stars: | 2023-05-21 | by ( Gili Malinsky | ) www.cnbc.com time to read: +4 min

A majority, 70% of Gen Zers consider freelancing to be as viable a career option as a typical office job, according to a February 2023 Fiverr survey of 7,121 Gen Zers from around the world. Gigi Robinson, 24, influencerGigi Robinson, 24, had long struggled with chronic illnesses like Ehlers Danlos Syndrome and endometriosis. When he moved to Boca Raton, Florida, at 15, he started making videos about what it was like for a Brazilian to live in the U.S. And those gained some traction. But though he'd hoped YouTube would become his full-time gig, the channel wasn't making much. He'd also started hiring freelancers to take on some of the work from his clients.

☆ Microsoft exec tells workers the best way to get a raise is to boost the company's stock price. It's already up 33% this year.
▼ + stars: | 2023-05-19 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +2 min

Microsoft's chief marketing officer told employees to bump the stock price for raises, Fortune reported. Earlier this month, Microsoft told salaried employees they wouldn't receive raises. The company's stock price is up 33% so far this year, far outpacing the broader stock market. Microsoft employees aren't getting raises this year. "The most important lever for almost all our employees' compensation upside is the stock price," CMO Chris Capossela wrote to employees in an internal conversation, reported by Fortune.

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