Anheuser-Busch InBev, the global beer-making giant, on Thursday reported a sharp drop in sales and profit in the United States, as it counted the cost of a conservative-led boycott of Bud Light after the company’s collaboration with a transgender influencer.
Bud Light has faced a backlash from conservative commentators and celebrities after Dylan Mulvaney, a transgender influencer, posted a promotion for the beer on social media in April.
Bud Light was dethroned by Modelo Especial as the nation’s top-selling beer in retail sales in June.
Constellation Brands, which sells Modelo in the United States, reported 7.5 percent growth in beer volumes in its most recent quarter, which ended on May 31, compared with the same period last year.
Overall volume at Anheuser-Busch, which also sells Beck’s, Michelob, Stella Artois and many other brands, fell by more than 1 percent in the three months through June.
Persons:
Bud Light, Busch, “, Dylan Mulvaney, Anheuser Busch, Stella Artois
Organizations:
Anheuser, Busch InBev, U.S, Modelo Especial, Constellation Brands, Modelo, Busch
Locations:
United States