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☆ 10 Things in Tech: Apple Vision Pro, Big Tech's big AI salaries, and Marc Andreessen's plan to save the world
▼ + stars: | 2023-06-07 | by ( Nathan Rennolds | ) www.businessinsider.com time to read: +3 min

Apple Vision Pro. Apple's Vision Pro looks amazing, but why buy it? The Vision Pro also comes with a host of caveats beyond the price tag, such as a battery life of just two hours. Read more about the Apple Vision Pro's limits here. He said AI companies should be able to build fast and aggressively — and without regulation.

Persons: Nathan Rennolds, let's, Tony Fadell, Apple, Salesforce's Marc Benioff, Justin Sullivan, Marc Benioff, Marc Andreessen, Travis Kalanick's, Adam Beswick, he's, grads, Z, Leigh Thompson, Jack Sommers Organizations: Apple Vision, Apple, Companies, Meta, Sony, Getty, Salesforce, Amazon, Oracle, Big Tech, CloudKitchens, Stanford, UCLA, USC, Sequoia Capital, Kellogg School of Management, Northwestern University Locations: London

☆ Apple didn't let the media take photos or videos when trying the $3,499 Vision Pro headset – and journalists could only test the tech in a private room
▼ + stars: | 2023-06-07 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Apple's $3,499 Vision Pro headset was the main focus of its Monday event. The Apple Vision Pro headset was the biggest announcement at its Worldwide Developers Conference on Monday, but there's nothing beyond official ads that show people actually using the $3,499 device. If you want to see the Vision Pro in use, you'll have to wait a bit longer to see anything that isn't curated by the people selling it. Apple execs also declined to speak on the record about the headset, Wired reported. Despite this, the Vision Pro is getting pretty good reviews, and you'd hope so given its huge price tag.

Persons: Tim Cook, Mark Gurman, Cook hadn't, Mark Zuckerberg, Zoe Kleinman, Joanna Stern, Marques Brownlee —, Apple execs Organizations: Apple, Worldwide, Bloomberg, Twitter, Vision, Wall Street Journal, Wired, Vision Pro

☆ Apple's absurd price tag for the Vision Pro is part of a brilliant and proven strategy
▼ + stars: | 2023-06-07 | by ( Nicholas Carlson | ) www.businessinsider.com time to read: +4 min

Apple Vision Pro costs almost $4,000 after tax. At 7x more than the Quest 3, the Vision Pro should be far more powerful and capable – and of course, it is. Price skimming is a strategy where a company sets the initial price of a product very high, then gradually lowers it over time. It keeps profits high throughout a product's lifecycle: By pricing products high at launch, Apple maximizes its profits from these early sales. Given these red marks WSJ gadget reviewer Joanna Stern walked away with after using Apple Vision Pro for just 20 minutes, I remain skeptical…

Persons: Matthew Ball, Apple, Apple's, Tesla, Joanna Stern, … Organizations: Apple Vision, Apple Silicon, Apple

☆ Apple Vision Pro: I Tried the New Mixed-Reality Headset
▼ + stars: | 2023-06-06 | by ( Joanna Stern | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/apple-vision-pro-i-tried-the-new-mixed-reality-headset-f49a8811

Persons: Dow Jones

☆ Why Steve Jobs would love Apple's Vision Pro headset
▼ + stars: | 2023-06-06 | by ( Cadie Thompson | ) www.businessinsider.com time to read: +3 min

Isaacson, who had special access to Jobs, thinks Jobs would have loved Apple's Vision Pro headset. Isaacson said Apple's mixed-reality headset is a "big leap" for human-computer interfaces. The late Apple CEO and cofounder Steve Jobs would love Apple's new Vision Pro headset if he were alive, Walter Isaacson, who wrote Jobs' biography, said Tuesday during an interview on CNBC. Apple unveiled its new mixed-reality headset on Monday at the company's World Wide Developer's Conference. Apple Vision Pro is a "big leap" for human-computer interfaces, Isaacson said.

Persons: Walter Isaacson, Steve Jobs, Isaacson, Jobs, Apple's, Apple Isaacson, Siri, … Organizations: Apple, CNBC, Aspen Institute, Tulane University . Apple, Apple Watch

We also see knock-on benefits for rival Club name Meta Platforms (META), which unveiled its latest headset last week. Overall, Vision Pro, which debuted at Apple's annual Worldwide Developers Conference Monday, should prove to be a net win for the Club portfolio. The stock market appears to be less impressed, with Apple stock under pressure since CEO Tim Cook presented the new devic e in a pre-recorded presentation Monday. Implications for Meta Vision Pro shouldn't be seen as a detriment to Meta's products , which currently dominant the AR/VR headset market. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California.

Persons: Tim Cook, it's, We're, Goldman Sachs, Davidson, That's, Jim Cramer, Morgan Stanley, Jim Cramer's, Jim, Justin Sullivan Organizations: Apple, holding's, Apple Watch, Club, Meta, Vision, Developers, Pro, D.A, Bank of America, IDC, Meta Vision, Unity Software, CNBC, Apple Vision, Apple Worldwide Locations: Cupertino , California

☆ Apple Vision Pro is meant to 'seed the market', says Bernstein's Toni Sacconaghi
▼ + stars: | 2023-06-06 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple Vision Pro is meant to 'seed the market', says Bernstein's Toni SacconaghiToni Sacconaghi, Bernstein senior research analyst, joins 'Squawk Box' to discuss Apple's Vision Pro, the company's new augmented reality headset, and why it may take some time before the product succeeds commercially.

Persons: Bernstein's Toni Sacconaghi Toni Sacconaghi, Bernstein Organizations: Apple, Apple's

The initial reviews were mixed and skeptics questioned whether even Apple could make virtual reality anything more than a niche technology. But boosters say that if any company can make it mainstream, it’s Apple with its ecosystem of two billion iPhone, iPad and Mac users. “We believe Apple Vision Pro is a revolutionary product,” Tim Cook told developers and journalists on Monday. It certainly looks like an Apple product: Unlike other virtual reality headsets, an external display shows your eyes to others, and the device is controlled using hand gestures, eye movements and your voice. “The most perfect headset demo reel of all time is still just a headset demo reel,” wrote Nilay Patel of The Verge.

Persons: Tim Cook, ”, Joanna Stern, I’ve, Marques Brownlee, “, Nilay Patel, lockdowns Organizations: Apple, Apple Vision, The, Street, Investors

☆ WSJ's Joanna Stern on Apple Vision Pro demo: 'By far' the best augmented reality headset out there
▼ + stars: | 2023-06-06 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWSJ's Joanna Stern on Apple Vision Pro demo: 'By far' the best augmented reality headset out thereJoanna Stern, The Wall Street Journal senior personal technology columnist, joins 'Squawk Box' to discuss Apple's launch of the Vision Pro, the company's new mixed reality headset.

Persons: Joanna Stern Organizations: Apple Vision, Street, Vision

☆ Apple's new Vision Pro is amazing, but there's no good reason to buy it, and lots of reasons not to
▼ + stars: | 2023-06-06 | by ( Michael Gartenberg | ) www.businessinsider.com time to read: +6 min

Apple has chosen AR/VR as the next big area to pursue with its new Vision Pro glasses. The product, which was shown off during an extensive demo by Apple on Monday, is called Apple Vision Pro (AVP). It represents years of research and the first major Apple product launched without the guiding hand and showmanship of the late Steve Jobs (if one doesn't count the Apple AirPods or Watch as major new products, and I do not.) And the Vision Pro isn't likely to have one either. Apple's Vision Pro can be used for FaceTime conversations AppleWith just their eyes, consumers already have large-screen viewing and playing experiences with 4K monitors on their walls connected to excellent video game consoles.

Persons: Apple, Michael Gartenberg, Steve Jobs, Apple —, it'd Organizations: Apple, Apple Vision Pro, Meta, Microsoft, iTunes Ping, AVP, Mac, Consumers Locations: Patagonia

☆ Apple didn't mention the metaverse once
▼ + stars: | 2023-06-06 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Apple's mixed-reality headset is finally here, but it isn't talking about the metaverse. Apple may see the term metaverse, pushed by Mark Zuckerberg, as confusing and alienating. Apple mixed-reality headset, called Vision Pro, is finally here but for anyone watching the grand unveiling in Cupertino something was conspicuously missing: The metaverse didn't get a single mention. At no point did the Apple CEO use the term metaverse. "In the same way Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing," he said.

Persons: Apple's, Tim Cook, Mark Zuckerberg, Mac, Zuckerberg's, Neal Stephenson, Satya Nadella, Gene Munster, That's chunky — Organizations: Morning, Vision, Apple Vision, Apple, Facebook, Meta, Labs, Zuckerberg, Microsoft, Google, Apple Watch, Deepwater Asset Management Locations: Cupertino

☆ I tried the Apple Vision Pro mixed-reality headset — here's what it's like
▼ + stars: | 2023-06-06 | by ( Steve Kovach | ) www.cnbc.com time to read: +7 min

related investing news Here's what analysts are saying about Apple's new Vision Pro headset The promise of Apple's new mixed-reality headset isn't really about the headset I got to take one for a test drive. The Vision Pro isn't large enough to fit glasses if you wear them. Even though most of the focus with Apple Vision is on the visuals, I was equally impressed by the audio. The Vision Pro has a pair of speakers that sit near your temples and provide a surround sound effect. But as someone who has tried just about every mainstream headset to date so far, I can tell you that Vision Pro feels like a $3,500 machine.

Persons: Josh Edelson, It's, Siri, I've, Apple, — audibly Organizations: Apple's Worldwide, Apple, AFP, Getty, Apple Watch, Quest, Vision, Meta's Locations: Cupertino , California

☆ Apple Vision Pro Headset First Look: Impressive, Immersive and Heavy
▼ + stars: | 2023-06-06 | by ( Joanna Stern | ) www.wsj.com time to read: 1 min

S2 E26Will the Apple Headset Blow Up? The iPhone, iPod, Apple Watch Give Us Clues Apple is expected to announce a mixed-reality headset in 2023. When the company released the iPod and Apple Watch those markets ballooned. WSJ’s Joanna Stern looks back and explains by inflating giant balloons. Photo illustration: Annie Zhao for The Wall Street Journal

Persons: Joanna Stern, Annie Zhao Organizations: Apple, Wall Street

☆ CNBC Daily Open: Apple fails to impress
▼ + stars: | 2023-06-06 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +2 min

The new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. This report is from today's CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Apple's shares lost momentum and ended the day lower. And even though Apple's augmented-reality headset promises to make apps three-dimensional, the tech-heavy Nasdaq Composite was essentially flat.

Persons: Binance, Bitcoin, — Organizations: Apple Vision, Apple Worldwide, CNBC, Worldwide Developers, Apple, SEC, Dow Jones, Nasdaq Locations: Cupertino , California

☆ Apple Vision Pro demo roundup: Here’s what everyone is saying
▼ + stars: | 2023-06-06 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

Apple let some people try out its new Vision Pro mixed-reality headset. The Vision Pro will allow users to see apps in a new way, in the spaces around them. The Wall Street Journal's Joanna Stern said the Vision Pro was intuitive to use, has the "fit and finish" of an Apple gadget, and is more comfortable than Meta Quest Pro or Quest 2. Stern said Apple showed her a number of different demos, and she said she thinks the most valuable initial uses for the Vision Pro will be for watching movies and working. 9to5Mac's Chance Miller said that it was easy to get the Vision Pro to feel "snug" and that it was generally pretty comfortable.

Persons: Joanna Stern, It's, Stern, Apple, 9to5Mac's Chance Miller, Miller Organizations: Apple, Worldwide Developers, Apple Watch, Microsoft, Meta Quest, Vision

☆ I tried Apple’s new headset. Here’s what it’s like to use
▼ + stars: | 2023-06-06 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +8 min

The headset blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. The new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference with the announcement of the new Apple Vision Pro mixed reality headset. During another demo, an Apple employee wearing a Vision Pro headset FaceTimed me from the other side of campus. The Vision Pro has the potential to do all of that in an even more striking way.

Persons: I’d, Alicia Keys, Tim Cook, Apple, Justin Sullivan, “, Alan Dye, else’s, ”, Cook, Bob Iger Organizations: CNN, Apple, Apple Vision, Apple Worldwide, Vision Pro, Vision, Hollywood, Disney, Geographic, Marvel, ESPN, Apple Watch Locations: Cupertino , California

☆ 10 Things in Tech: Hello, Apple Vision Pro
▼ + stars: | 2023-06-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The Nerd Helmet, as coined by The Wall Street Journal's Joanna Stern, has arrived! Apple on Monday unveiled its first hardware release in almost a decade: The $3,499 Vision Pro mixed-reality headset. But while Meta has aimed to make VR/AR affordable for the masses, with limited success, Apple is squarely aiming the Vision Pro at early adopters and developers. Apple's Vision Pro headset has an exterior "EyeSight" display to make your eyes visible to others around you. Say hello to the Vision Pro.

Persons: Lara O'Reilly, Joanna Stern, Apple, Let's, Tim Cook, Bob Iger, Elizabeth Holmes, Justin Sullivan, Linda Yaccarino, Elon Musk, Sam Altman, Altman, OpenAI, Binance, Changpeng Zhao, Bernstein, Hollywood's, Roy Rochlin, Craig Federghi, Jack Sommers Organizations: Apple, Meta, Apple's Worldwide, Conference, Vision, Getty, Twitter, Venture, Sequoia, US Securities and Exchange Commission, Alliance, Producers, Hollywood, New York Stock Exchange, Wall, nab, Wall Street Locations: London, ChatGPT

☆ No Tim Cook, the Apple Vision Pro headset does not cost '$34.99'
▼ + stars: | 2023-06-06 | by ( Alistair Barr | ) www.businessinsider.com time to read: +1 min

Still, the cost of the new Vision Pro headset is taking people's breathe away. Tim Cook was asked about the hefty price tag during an interview on Good Morning America. On Good Morning America, Apple CEO Tim Cook was asked how much the new Vision Pro headset costs. The high price of the Vision Pro even took the edge off of Apple's product launch, which is usually a fanboy lovefest. During the GMA interview, Roberts asked Cook whether the device is something that the average person will be able to afford.

Persons: Tim Cook, couldn't, Robin Roberts, Roberts, Cook, You've Organizations: Morning, Apple, GMA Locations: Morning America

Club holding Apple (AAPL) on Monday unveiled its long-awaited mixed-reality headset, known as Apple Vision Pro, expanding the technology giant's unrivaled hardware-and-software ecosystem into a new realm of computing. Of course, some investors may not be wowed by the Vision Pro. Vision Pro — Apple's first new major piece of hardware since the Apple Watch in 2014 — joins a fledgling field of mixed- and virtual-reality headsets. Bottom line More important than anything announced Monday, we're finally getting a glimpse of Apple's vision for this next-generation computing platform. It's too early to tell where Apple's headset business will be in five or 10 years.

Persons: Morgan Stanley, Steve Jobs, it's, Tim Cook, Cook, Apple, —, Bob Iger, we're, It's, Jim Cramer's, Jim Cramer, Jim, Brittany Hosea, BRITTANY HOSEA Organizations: Apple, Apple Vision, Developers Conference, Vision, Pro, Apple Watch, Meta, PlayStation, Club, Disney, Vision Pro, CNBC, Getty, Afp Locations: Cupertino , California, AFP

Apple unveiled its first mixed-reality headset, the Apple Vision Pro, on Monday. Tim Cook revealed Apple's first mixed-reality headset, the Vision Pro, during the company's annual keynote at the Worldwide Developers Conference on Monday. The Apple Vision Pro AppleWhen the headset detects someone else is nearby, it'll populate the outer display with your face. Apple's Vision Pro lets others in the room know when you're busy inside an application. The "Reality Dial" on Apple's Vision Pro headset AppleThe headset's input can also be physical — Apple's new headset works with the company's Magic Trackpad, keyboard, and MacBook.

Persons: Tim Cook, Bob Iger, Apple's, —, Apple, Iger, it's, You'll, Mark Zuckerberg Organizations: Apple, Apple Vision, Disney, Vision, Worldwide, Apple Watch, Apple's, Meta's, Sports, Bloomberg, Meta, Reality Labs, New York Times

☆ Apple Vision Pro: What to Know About the Mixed-Reality Headset
▼ + stars: | 2023-06-05 | by ( Wall Street Journal | ) www.wsj.com time to read: 1 min

Persons: Joanna Stern, Annie Zhao Organizations: Apple, Wall Street

☆ Meta's heated rivalry with Apple enters new phase as the tech giants go after headsets
▼ + stars: | 2023-06-05 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +5 min

But Apple hasn't said exactly when Vision Pro will be available, only that it will be early next year. Meta's Quest family of VR headsets include the $300 Quest 2 and the $500 Quest 3, which will be available in the fall. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. And Apple has its own new operating system for the Vision Pro that it's calling visionOS. "And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality."

Persons: Mark Zuckerberg, Michael Nagle, Leo Gebbie, hasn't, Zuckerberg, Cook, Tim Cook, Justin Sullivan, visionOS, Bob Iger, Iger, We're, Meta didn't Organizations: Meta, Inc, Bloomberg, Getty, CCS, Vision, VR, Labs, Apple, Google, Facebook, Apple Vision, Apple Worldwide, Disney Locations: New York, Covid, Cupertino , California, Brussels

☆ Disney CEO Bob Iger finally announced some good news after months of cuts and layoffs: a partnership with Apple on its new Vision Pro headset
▼ + stars: | 2023-06-05 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

Disney CEO Bob Iger announced a partnership with Apple on its futuristic new headset. Vision Pro was unveiled on Monday and Disney+ content will be available on it from day one. "We believe Apple Vision Pro is a revolutionary platform that can make our vision a reality." "The Mandalorian" footage in the Vision Pro demo. Still, if the Vision Pro is a "revolutionary platform," as Iger predicted Monday, Disney will be right there to reap the rewards.

Persons: Bob Iger, We're, Iger, he'd, Apple, Bob Chapek, Mike White, Ron DeSantis Organizations: Disney, Apple, Morning, Mouse, Monday's Worldwide, Vision, Hulu, Marvel, Pixar, Star Locations: Florida

☆ Apple's Vision Pro has a familiar fatal flaw: They are nerd goggles that will make most people look uncool
▼ + stars: | 2023-06-05 | by ( Alistair Barr | ) www.businessinsider.com time to read: +4 min

This is the reality for Apple's Vision Pro mixed-reality headset: It's another pair of nerd goggles that will make most people look decidedly uncool. For now, the Vision Pro has failed to do pull this off. Its hard to imagine Apple Vision Pro ever becoming cool. Would she be impressed by a guy wearing a $3,499 Apple Pro Vision headset? The ultimate goal is probably to pack all the prowess of the Vision Pro into a cool slim pair of glasses.

Persons: Scott Galloway doesn't, it's, Max, Apple, —, Scott Galloway, Mark Gurman Organizations: Apple, Apple's, NYU, Apple Watch Locations: New York City, New York

The Apple Vision Pro headsetApple's Vision Pro headset can dynamically run multiple apps in mixed-reality "environments." New models of the Mac Studio and Mac Pro with a new M2 Ultra chipApple's new Mac Studio and Mac Pro computers. AppleApple also announced new editions of its desktop computers, the Mac Studio and Mac Pro. AppleThe new Mac Studio starts at $1,999 while the new Mac Pro starts at $6,999. Apple Mac Pro (2023) The new Mac Pro desktop features Apple’s new M2 Ultra chip.

Persons: Apple, we've Organizations: Apple, Developers Conference, Mac, Mac Pro, Vision, MacBook, Apple MacBook, MacBook Air, Apple Apple, Apple Mac

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