In his column for CMO Insider, Raja Rajamannar writes that it's not too late for CMOs to prove their impact.
More recently, UPS and Walgreens joined the growing list of companies opting to merge their marketing and digital teams or move the marketing discipline into new posts, like chief growth officer, chief commercial officer, or chief customer officer.
Find power in purposeIn the modern age of marketing – quantum marketing — purpose is no longer optional; it's an essential differentiator.
The future of marketing shines bright, but it requires dedicated effort to realize its full potential.
Raja Rajamannar is the chief marketing and communications officer and president of healthcare, at Mastercard
Persons:
Raja Rajamannar, it's, —, Johnson, Wells, Rajamannar
Organizations:
Service, Fortune, UPS, Walgreens, Brands, Mastercard
Locations:
Wells Fargo