New York CNNBusiness —Gap announced Thursday that it has officially launched its store on Amazon.
While shoppers were able to buy Gap merchandise on Amazon previously through third-party sellers, the new partnership with Amazon Fashion marks the first time that Gap itself is selling its products on the online marketplace.
The items, available for purchase beginning today on Amazon US and Amazon Canada, include the basics that Gap is known for — hoodies, T-shirts, denim, socks, underwear and sleepwear for adults, kids and infants.
Gap (GPS) Inc. said its Amazon store will also include Baby Gap (GPS)-branded items such as nursery furniture, strollers, bassinets and cribs.
None of the Gap items are exclusive to Amazon (AMZN), however, and will also be available for purchase in Gap stores and on Gap.com.