As a career coach of 15 years, Jasmine Escalera scrolls through career-advice TikTok just like the rest of us, but with a bit more of a discerning eye about some of the messages out there.
Escalera, a Miami-based expert with Zety who helps professionals find new jobs, says one trend in particular could be particularly damaging: white-fonting on your resume.
The idea is that by including all the keywords from the job description on your document, it will be scanned by an artificial intelligence screener, represent a strong match and move you into the next round for interviews.
"It's causing professionals to do something that can be really detrimental to their professional reputation," she says.
"If somehow a hiring team picks it up, now your professional reputation, your qualifications, the work that you've been able to do, your entire job application, is called into question."
Persons:
Jasmine Escalera, Zety, Escalera, you've
Organizations:
ATS, CNBC
Locations:
Miami