Representatives for the company declined to comment on its business.
In the days after Mr. Buffett’s death, retail and marketing experts said his legacy would continue to lure his fans — known as Parrot Heads, along with their children, called parakeets — and others to his businesses.
“It’s definitely a lifestyle associated with him and his personality and his music that he created,” said Barbara Kahn, a professor of marketing at the Wharton School at the University of Pennsylvania.
But, she said, because his business is “bigger than just that, it could definitely live on.”Mr. Buffett’s original idea for Margaritaville was “to expand the opportunity for as many people to experience the lifestyle immortalized in his iconic song as possible,” according to the statement on the company’s website.
The company had $2.2 billion in gross annual revenue last year.
Persons:
Buffett’s, —, It’s, ”, Barbara Kahn, Mr, Margaritaville, Dolly Parton
Organizations:
Wharton School, University of Pennsylvania
Locations:
Belize, Pigeon Forge, Tenn