For the second consecutive year, the fast food giant is discounting one of its most popular menu items on National Cheeseburger Day.
On Sept. 18 only, customers will be able to buy the chain's famous Double Cheeseburger for 50 cents.
The offer is available to customers who use the fast food chain's smartphone app, and is limited to one burger per customer.
Users who open the app will be prompted to take advantage of the National Cheeseburger Day promotion, and the discount will be automatically applied at checkout.
The offering from the Golden Arches is competing with value combos from rival fast food chains like Taco Bell, Burger King, Wendy's and Popeyes.
Persons:
McDonald's, Taco, Burger, Bacon, Burger King
Organizations:
Taco Bell, CNBC
Locations:
Wendy's