Façade and window displays of the Boss store by Hugo Boss, in the Salamanca district, on 25 February, 2023 in Madrid, Spain.
Shares of Hugo Boss plunged 18%, before paring losses slightly Thursday, after warning that it may fail to meet its 2025 sales target amid weakening consumer demand.
CEO Daniel Grieder told CNBC on Thursday that 2023 was a "record year," but signaled more modest growth of 3% to 6% in 2024.
He added that the company's ambition to reach 5 billion euros in sales — originally etched for 2025 — may be "slightly delayed."
However, Grieder said Hugo Boss, known for fashion apparel and fragrances, was well positioned as an "affordable luxury" brand that can offer pricing flexibility without compromising margins.
Persons:
Hugo Boss, Daniel Grieder, —, Grieder
Organizations:
CNBC, Burberry
Locations:
Salamanca, Madrid, Spain