The Mustang Mach-E on display at the New York International Auto Show on March 28, 2024.
DETROIT — Ford Motor is aiming to boost sales of its electric vehicles by addressing potential customer concerns through a new program that includes free home-charging installation and other benefits.
The "Ford Power Promise" program begins Tuesday for customers who purchase or lease a new Ford EV such as the F-150 Lightning pickup truck or Mustang Mach-E crossover.
"Absolutely, we're trying to grow our business but the best way we can grow our business is to serve our customers well," Marin Gjaja, chief operating officer for Ford's Model e EV business, told CNBC.
The program launches as EV sales grow at a slower rate than many previously expected.
Persons:
Marin Gjaja, Gjaja, Ford
Organizations:
New York, DETROIT, Ford, CNBC, EV