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☆ You can shop Drake's virtual $100 million mansion for everything from a $3,000 robe to a $69 Hotline Bling pool float
  + stars: | 2023-08-29 | by ( Dominick Reuter | Madeline Stone | ) www.businessinsider.com   time to read: +2 min
Fans can explore and buy exclusive products through a digital rendering of Drake's Toronto mansion. Shopify's latest tool allows the rap star to partner with other brands for unique merch drops. True to form, his approach has been a bit unconventional, with a flagship e-commerce site modeled off his $100 million Toronto mansion, The Embassy. Rather than scroll through the same-old grid of product listings, fans can explore various virtual rooms strewn about with items to buy, all powered by Shopify's e-commerce platform. Shopify Collective is one of several new business-to-business initiatives the company has announced recently, and on the earnings call Finkelstein highlighted the launch of dozens of new B2B features in the last year alone.
Persons: Drake, Everette Taylor, Harley Finkelstein, Finkelstein Organizations: Service, Shopify's Locations: Toronto, Wall, Silicon, Canadian, Embassy
☆ Linda Yaccarino, Elon Musk, and the most difficult CEO job on earth
  + stars: | 2023-08-28 | by ( Kali Hays | Lara O'Reilly | ) www.businessinsider.com   time to read: +12 min
Linda Yaccarino is tasked with fixing a product that Elon Musk seems to have intentionally broken. Linda Yaccarino had been on the job for only about a month when Musk dropped the weekend X bomb. Some X employees said they see Yaccarino as a CEO in name only. "She was clearly on message with talking points that built a case for reappraisal," said a longtime ad industry executive. "Linda says nothing"Yaccarino has also struggled to rally X employees in other ways.
Persons: Linda Yaccarino, Elon Musk, adieu, Musk, Yaccarino, Rebecca Blackwell, She's, Elon, Matt Navarra, Gwynne Shotwell, Dia Dipasupil, hadn't, Navarra, she's, Linda Yaccarino Isaac Brekken, execs, Adolf Hitler, Linda, they've, he's Organizations: Employees, AP, Twitter, SpaceX, X, Penske Media, Getty, General Motors, CNBC, X's New, PGA Tour, San, YouTube, Facebook Locations: San Francisco , New York, LA, Miami Beach, Fla, New York City, X's New York, New York, San Francisco
☆ Verizon just lost another senior marketing exec
  + stars: | 2023-08-22 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
Verizon senior vice president of consumer marketing Nina Bibby is set to leave the company. Her impending departure comes months after that of former Verizon CMO Diego Scotti. Verizon's senior vice president of consumer marketing Nina Bibby has decided to leave the business to return to the UK from the US, a spokesperson for the company confirmed. Chief strategy officer and executive vice president Rima Qureshi stepped in to lead the centarl marketing team on an interim basis. Read the full email from Frank Boulben, chief revenue officer for Verizon Consumer Group, about Nina Bibby's departure below:Team -Nina Bibby, SVP of Consumer Marketing, has decided to return to the UK with her family and will be leaving Verizon.
Persons: Nina Bibby, Verizon's, Bibby, Arturo Picicci, Frank Boulben, ., Diego, Rima Qureshi, Hans Vestberg, Nina Bibby's, Nina, Frank Organizations: Verizon, Verizon CMO Diego Scotti . Telecommunications, LinkedIn, Verizon Consumer Group, . Bibby, O2, Virgin Media, Street Journal, Verizon Wireless, Mobile, Consumer Marketing, Revenue Locations: Boulben
☆ Kroger's secret weapon in the battle for your dining-out dollars is ... sushi
  + stars: | 2023-08-19 | by ( Lakshmi Varanasi | ) www.businessinsider.com   time to read: +2 min
Kroger has quietly become the biggest sushi seller in the US, The Wall Street Journal reported. Get the inside scoop on today’s biggest stories in business, from Wall Street to Silicon Valley — delivered daily. Sushi sales at US retailers were up 72% in the past year, according to a report by The Wall Street Journal. It began selling sushi in the early 1990s, but realized it had become the country's biggest sushi retailer in 2020 when reviewing data from the research firm Circana Group, the Journal noted. "The California Crunch roll is our most popular cooked sushi roll, and the Rainbow Roll is the most popular raw sushi roll," the spokesperson told Insider by email.
Persons: Kroger, sushi's, Stuart Aitken, it's Organizations: Street Journal, Service, Wall Street, Circana Group, Kroger Locations: Wall, Silicon, West Coast, California, Ohio, —, New York
☆ Ann-Marie Alcántara — Reporter at The Wall Street Journal
  + stars: | 2023-08-17 | by ( Ann-Marie Alcántara | Joanna Stern | ) www.wsj.com   time to read: 1 min
Ann-Marie AlcántaraAnn-Marie Alcántara is a reporter covering internet culture for The Wall Street Journal's personal tech bureau in New York. Her work illuminates internet trends, the unexpected consequences of social media and the ways online behaviors shape how we see ourselves and others. Ann-Marie previously covered marketing and advertising for CMO Today at the Journal. She joined the Journal from Adweek, where she wrote about the rise of direct-to-consumer brands and e-commerce. Ann-Marie began her career as a tech reporter at PopSugar covering consumer tech and internet culture.
Persons: Ann, Marie Alcántara Ann, Marie Alcántara, Marie Locations: New York, Adweek
☆ Gen Z eats fast food like no other generation. From a love for spicy food to constant snacking, these are 8 traits that define their dining habits.
  + stars: | 2023-08-17 | by ( Grace Dean | ) www.businessinsider.com   time to read: +3 min
Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand. Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z." "Any lingering traditional media that we do," like TV commercials, radio spots, and out-of-home ads, is "all for boomers and Gen X," she added. Execs told Insider it was "leveraging youth culture," including music, sport, influencers, and TikTok, to create an image of a "Gen Z-esque aspirational lifestyle." Wendy's has also been working with sports, gaming, and music companies to lure in Gen Zers, Loredo said.
Persons: Dickey, Rebhun, influencers, Carl Loredo, influencers –, Gen, Wingstop, Execs, Chipotle's Perdue, Zers, influencers Alexis Frost, Keith Lee, Chipotle, Wendy's, Loredo Organizations: El, El Pollo, Twitter Locations: Fortnite
☆ Wendy's now competes with Cheerios for breakfast customers as much as it competes with other chain restaurants, its CMO says
  + stars: | 2023-08-16 | by ( Grace Dean | ) www.businessinsider.com   time to read: +4 min
For Wendy's, Cheerios is now as much of a rival for breakfast customers as other restaurants, its CMO says. It just reported record quarterly breakfast sales. The chain reported record quarterly US breakfast sales volumes in the quarter to July 2, with year-over-year sales growth in the mid-single digits. And Wendy's is eyeing "outsized" growth for its breakfast sales in the future, executives said at its earnings call last week. Wendy's breakfast menu includes French toast sticks, sandwiches in croissant and biscuit buns, and hot and iced coffee.
Persons: Wendy's, Carl Loredo, Josh Kobza, Tim Hortons, Todd Penegor, We're, Penegor, We've Organizations: Service, Cheerios Locations: Wall, Silicon, QSR
☆ Radious lets you rent your home to businesses as a coworking space: 'It's like Airbnb and WeWork had a baby'
  + stars: | 2023-08-13 | by ( Tim Paradis | ) www.businessinsider.com   time to read: +12 min
Radious lets homeowners rent out their houses to companies that want coworking spaces. The Portland, Oregon, company lets homeowners rent to companies in need of coworking spaces. Radious also lets companies request access to spaces in other cities across the US to tap into a network of not-yet-public options. And Milwaukee really prides itself on being welcoming and friendly. It would seem like some suburbs that are just house after house may not be as attractive.
Persons: Radious, Amina Moreau's, Moreau, lockdowns, Robin Daniels, WeWork, Airbnbs, we've, we're, Amina Moreau Radious, it's, We've Organizations: Service, WeWork Locations: Portland , Oregon, Wall, Silicon, The Portland , Oregon, Portland, Milwaukee, Lake Michigan
☆ As Gen Z gains major spending power, brands like Sephora and The Knot are rethinking their marketing strategies beyond millennials
  + stars: | 2023-08-11 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
In 2021, 64.3 million millennials made online purchases, compared to a projected 64.4 million in 2023, according to Insider Intelligence. By contrast, 37.2 million Gen Zers made online purchases in 2021 compared to a projected 45.5 million in 2023. "But in terms of bringing new customers into a brand, I'm not hearing conversations every week about getting more millennials — it's 'Gen Z, Gen Z, Gen Z.'" While Watford's mandate also includes non-Gen Z millennials, some in the advertising industry have shifted focus onto Gen Z, which is more open to brand messaging, particularly in environments like video games. So if you're targeting Gen Z, you're not just targeting Gen Z."
Persons: Gen Z, Gen, Zers, Sarah Engel, it's, Z, Zena Arnold, Jenny Lewis, Lewis, Comscore, Magna, Pandora, SiriusXM, Suzi, Ann Hand, they're, Barbie's Dreamhouse, Hand, Digital's Engel Organizations: Companies, Intelligence, Nielsen, Edison Research, Spotify, YouTube, Super League Gaming, Mattel, League Gaming Locations: Roblox
☆ X is ‘close to breakeven’ says CEO Linda Yaccarino
  + stars: | 2023-08-10 | by ( Clare Duffy | ) edition.cnn.com   time to read: +5 min
New York CNN —X CEO Linda Yaccarino, leader of the platform formerly known as Twitter, said the company is keeping an eye on new competitor Threads, despite the sharply slowing growth of the rival app from Meta. Musk, who is now the company’s chief technology officer, has also been preparing for a cage fight with Meta CEO Mark Zuckerberg. Yaccarino joined the company after months of turmoil caused by Musk’s takeover, including mass layoffs, controversial policy decisions and various legal battles. Yaccarino, a former marketing executive with NBCUniversal, was brought on to Twitter in part to help revive its advertising business. And she said on Thursday that the company is “close to breakeven.”“Coca Cola, Visa, State Farm is a huge partner, they’re coming back — the last bunch of weeks, continued revenue growth,” Yaccarino said.
Persons: Linda Yaccarino, it’s, ” Yaccarino, they’ll, ”, Yaccarino, we’re, Staving, Elon Musk, WeChat, Mark Zuckerberg, “, Musk, they’re Organizations: New, New York CNN, Twitter, Meta, CNBC, Fidelity, Visa Locations: New York, breakeven, Coca Cola
☆ Coffee chains are betting big on cold drinks as Gen Z turns its back on old-school coffees
  + stars: | 2023-08-09 | by ( Grace Dean | ) www.businessinsider.com   time to read: +5 min
Cold drinks tend to cost more, but they can also cause headaches for staff. Cold drinks account for 75% of Starbucks' beverage sales. "The team is making good progress with its efforts to become a bigger player in the high-growth cold beverage category and saw cold beverage sales grow 16.6% year-over-year," Restaurant Brands International CEO Josh Kobza said. Tim Hortons' cold drinks menu looks remarkably like Starbucks' – especially in the US. Cold drinks can potentially reap higher profits for coffee chains because they tend to cost more and some customers opt for costly modifications.
Persons: Tim Hortons, Laxman Narasimhan, Josh Kobza, Kobza, Tim Hortons execs, Howard Schultz, Brady Brewer, Brewer, Baristas Organizations: Starbucks, Service, Brands Locations: Wall, Silicon, Canada, Maryland, Nebraska
☆ Cruises are increasingly adopting the strategy of budget airlines: Get ready to pay more for all the extras.
  + stars: | 2023-07-30 | by ( Brittany Chang | ) www.businessinsider.com   time to read: +9 min
Cruise lines are seemingly adopting the budget airline model: Charge a base fare and pile on extras. Newer cruise ships have "more opportunities to upsell" with restaurant and entertainment options. In fact, cruise lines have told their investors recently that passengers are embracing these add-on costs — and enhancing their bottom lines. "Cruise lines are creative to try to make you forget you actually bought some things nine months ago," Scholes said. Cruise lines are trying to cut costs at the same timeThe cost of drink packages have been increasing on some cruise lines.
Persons: Brittany Chang, Patrick Scholes, Guy, Scholes, Silversea, It's, it's, Josh Weinstein, Tynan Smith, Kara Wallace, Royal Organizations: Cruise, New, Truist Securities, Norwegian Cruise Line, MSC Cruises, Royal, Royal Caribbean Group, Royal Caribbean, Carnival Corp, Street Journal, UBS, Royal Caribbean's Locations: New York City, Norwegian, Royal Caribbean, Royal, Brittany
☆ Women's sports are surging in popularity and driving record World Cup viewership. Here are the top 10 advertisers cashing in.
  + stars: | 2023-07-28 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +6 min
The Women's World Cup is a big focus for brands to reach a growing audience. The US Women's National Team's latest Women's World Cup match against the Netherlands drew record viewership on July 26, with around 6.4 million viewers. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans. July 28, 2023: This story has been updated to reflect viewership for the latest USWNT match in the Women's World Cup.
Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, US, Fox Sports, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Netherlands, Australia, New Zealand, Wells Fargo
☆ The 10 biggest brands advertising in women's sports as viewership reaches new heights and the World Cup takes center stage
  + stars: | 2023-07-26 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +5 min
The Women's World Cup is a big focus for brands to reach a growing audience. The first match of US Women's National Team in the Women's World Cup averaged an audience of 5.3 million viewers on July 21, according to the Associated Press. The AP reported that viewership increased 99% from the team's first match of the 2019 World Cup, per Fox and Nielsen. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans.
Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, Women's National Team, Associated Press, AP, Fox, Nielsen, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Australia, New Zealand, Wells Fargo
☆ The Gatsby of Silicon Alley: Meet the 27-year-old Google employee who's throwing tech's hottest parties
  + stars: | 2023-07-25 | by ( Darius Rafieyan | ) www.businessinsider.com   time to read: +12 min
Despite throwing events attended by thousands, Andrew Yeung has never made a cent off his parties. They've all gathered at the personal invitation of a 27-year-old Google product lead named Andrew Yeung. The terms of his visa stipulate that he can only derive income from his day job at Google. And there was nothing bigger in his father's mind than a tech job in the United States. It was the first Andrew Yeung party.
Persons: Andrew Yeung, techies, who's, Yeung, revelers, He's, hasn't, he's, Connor Roach, Benjamin Franklin, Yeung doesn't, Cliff Lerner, it's, Melissa Glazar, Lior Cole, I've, Cole, Glazar, Lerner, Keyser, didn't, Connor Roach Yeung, Monica, Sunny Yeung, Andrew, Sunny, he'd, Andrew doesn't, It's Organizations: Junto, Google, Cornell, CCP, Yeung's, Party, SXSW, The University of Toronto, Facebook, Art Basel, of Homeland Security Locations: Brooklyn, Belarusian, cabanas, Gowanus, New York, Austin, Miami, LA, phoniness, Silicon Valley, San Francisco, Hong Kong, United States, Central Park, Basel, Canada, Toronto
☆ The metaverse explained, and how it could impact our everyday lives in the future
  + stars: | 2023-07-25 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
By now, you've probably heard of the "metaverse." But despite all the hype, the metaverse might still be a little confusing. So, what is the metaverse? And what type of impact could it have on our everyday lives? Insider spoke with Journey founder Cathy Hackl and Lego Group CMO Julia Goldin for their insights on the metaverse.
Persons: you've, Cathy Hackl, Julia Goldin Organizations: Lego
☆ SAP's marketing team is running multiple generative AI experiments. Its top marketer tells Insider what she's learned so far.
  + stars: | 2023-07-17 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +3 min
She predicts generative AI will be a permanent part of her marketing strategy in four to six months. The art was created by generative AI and touched up by a human artist. SAP's marketing team also used generative AI for tasks that are less splashy, more internally-oriented, but just as important. In one exercise, SAP employees used generative AI to create a script for product demos, but the scripts occasionally referenced products that didn't actually exist. Part of this consideration includes figuring out whether to continue partnering with generative AI solution providers or build the tools internally.
Persons: she's, It's, Julia White, White Organizations: SAP Locations: New York, Atlanta, Los Angeles
☆ Lego CMO Julia Goldin shares the secret to successful partnerships with brands like Star Wars and Formula One
  + stars: | 2023-07-05 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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☆ How Gen Z will change the workplace, according to LinkedIn's CMO
  + stars: | 2023-07-04 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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☆ Marketers are "buzzing with optimism" about the potential of AI, says BCG's CMO
  + stars: | 2023-07-04 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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☆ Tinder is "obsessively" thinking about how to reach Gen Z, says CMO Melissa Hobley
  + stars: | 2023-07-04 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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☆ Brands can no longer have two different personas, says Hitachi CMO Monica Kumar
  + stars: | 2023-07-03 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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☆ Ulta Beauty's CMO says the brand's most effective influencers are its store associates
  + stars: | 2023-07-03 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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☆ Why MassMutual is all in on the Boston Red Sox, according to CMO Jennifer Halloran, CMO
  + stars: | 2023-07-02 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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☆ Get ready to hear more Progressive Insurance ads on podcasts, according to CMO Remi Kent
  + stars: | 2023-07-02 | by ( Will Wei | ) www.businessinsider.com   time to read: 1 min
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