Workers retrieve boxes at an Amazon fulfillment center on Prime Day in Raleigh, North Carolina, U.S., on Monday, June 21, 2021.
Online spending in the U.S. climbed 6.1% to $12.7 billion during Amazon 's Prime Day promotion, according to Adobe Analytics, as deal-hungry consumers snapped up home goods and household essentials.
Amazon, which didn't disclose total sales from the event, said the first 24 hours of Prime Day marked the "single largest sales day in company history."
Rival retailers including Walmart , Target , Best Buy and Kohl's hosted competing discount events alongside Prime Day.
WATCH: Consumer feeling stretched and looking for deals during Amazon Prime Day
Persons:
Apple AirPods, Kohl's, they'd
Organizations:
Amazon, Adobe Analytics, Adobe, Walmart, Target, Prime, Shoppers
Locations:
Raleigh , North Carolina, U.S