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New York CNN —Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. It shows people enjoying Bud Light despite facing some of summer’s biggest pain points, like sunburn or a sudden thunderstorm during a cook out. Bud Light | Easy to SummerThe new ad is a continuation of its “Easy to Drink, Easy to Enjoy” that made its debut during this year’s Super Bowl. That spot featured actor Miles Teller and his wife Keleigh Sperry dancing and relaxing at home with a Bud Light. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams.
Persons: Bud Light, Dylan, Bud, Bud Light’s, ’ backyards, Travis Kelce, Dak, It’s, Miles Teller, Keleigh Sperry, Alissa Heinerscheid, Todd Allen, Brendan Whitworth, , Marcel Marcondes, , ” Marcondes, Bump Williams Organizations: New, New York CNN, YouTube, NFL, Anheuser, Busch, CNN, Busch InBev, Human, Cannes Lions International, Modelo Especial Locations: New York, Dak Prescott, Mulvaney
Every weekday the CNBC Investing Club with Jim Cramer holds a "Morning Meeting" livestream at 10:20 a.m. 'Profit-taking mode' Wall Street was lower Wednesday, as investors monitored Federal Reserve Chairman Jerome Powell's congressional testimony. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.
Persons: Jim Cramer, Jerome, Powell, haven't, Jim, Jim Cramer's Organizations: CNBC, Federal, House Financial Services, Investors, The Federal Trade, Amazon, Amazon Prime, Constellation Brands, Citigroup, Corona, Modelo, Constellation Locations: U.S
New York CNN —Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer. Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and calls for a boycott. Last month, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title the brand held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Marcondes struck an optimistic tone about Bud Light and said the brand will begin to go around the country to reconnect with consumers.
Persons: New York CNN —, Bud Light, , Marcel Marcondes, Bud, influencer Dylan Mulvaney, ” Marcondes, Busch, Adweek, Camilla Lambert, Bump Williams, Marcondes, “ It’s Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Anheuser, Cannes Lions International, Creativity, CNN, Modelo Especial Locations: New York
How Modelo Dethroned Bud Light as America’s Top Beer
  + stars: | 2023-06-17 | by ( Jennifer Maloney | ) www.wsj.com   time to read: 1 min
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Persons: Dow Jones Organizations: modelo
New York CNN —Bud Light’s parent company Anheuser-Busch has laid out a plan to appease beer distributors affected by two months of plunging sales sparked by an ongoing customer boycott. The company plans to provide financial assistance to its wholesalers, reimburse fuel for distributors’ trucks and launch a new ad campaign for Bud Light next week, A-B CEO Brendan Whitworth wrote in a letter Thursday. Damage was so severe that Bud Light, which is typically the top-selling beer in the United States, lost its place for May to Modelo Especial. A-B is providing financial support based on the extent to which sales have fallen, according to Beer Business Daily, an influential beer trade newsletter. Some distributors will get between 20 cents to 50 cents back per case depending on how severe sales slipped, Beer Business Daily said.
Persons: Bud Light’s, Bud Light, Brendan Whitworth, , ” Whitworth, Bud, influencer Dylan Mulvaney, they’ve, Organizations: New, New York CNN, Anheuser, Busch, Modelo Especial, Beer Business, Beer Business Daily, CNN Locations: New York, United States
Anheuser-Busch's US CEO outlined steps the brand is taking to alleviate Bud Light backlash. This week, Bud Light lost its title as the best-selling beer brand in the US. In the video, Mulvaney, 26, talked about a March Madness contest sponsored by Bud Light, and how she was celebrating her "day 365 of womanhood." A decline in Bud Light sales has persisted. Earlier this week, the Bud Light beer brand ceded its title as the best-selling beer brand in the US to Modelo Especial beer, after the beer brand's sales dropped by 23% in May, according to data compiled by consumer-behavior research firm Circana and shared with Insider.
Persons: Bud, Bud Light, , Bud Light's, Brendan Whitworth, Whitworth, you've, influencer Dylan Mulvaney, Mulvaney Organizations: Service, Anheuser, Busch, Bud, Bud Light, Modelo Especial
Anheuser-Busch's US CEO outlined steps the brand is taking to alleviate Bud Light backlash. This week, Bud Light lost its title as the best-selling beer brand in the US. In the video, Mulvaney, 26, talked about a March Madness contest sponsored by Bud Light, and how she was celebrating her "day 365 of womanhood." A decline in Bud Light sales has persisted. Earlier this week, the Bud Light beer brand ceded its title as the best-selling beer brand in the US to Modelo Especial beer, after the beer brand's sales dropped by 23% in May, according to data compiled by consumer-behavior research firm Circana and shared with Insider.
Persons: Bud, Bud Light, , Bud Light's, Brendan Whitworth, Whitworth, you've, influencer Dylan Mulvaney, Mulvaney Organizations: Service, Anheuser, Busch, Bud, Bud Light, Modelo Especial
Bud Light has been dethroned as the nation’s top-selling beer in recent weeks, a data analytics company said, a sign that the backlash the brewer received from conservatives over its relationship with a transgender influencer may be taking a toll. Sales of Bud Light fell to 7.3 percent in the same period. The shift follows a conservative-led boycott against Bud Light that started after Dylan Mulvaney, a transgender influencer, posted a video on Instagram on April 1 promoting a Bud Light contest. Bud Light’s share of retail sales has dropped about three percentage points since the boycott began. Anheuser-Busch, the maker of Bud Light, later announced the departure of two marketing executives, but the company’s attempt to backtrack drew further criticism, this time from liberals and members of the L.G.B.T.Q.
Persons: Bud Light, Bump Williams, Dylan Mulvaney, Bud, Bud Light’s, backtrack Organizations: Modelo Especial, Constellation Brands, Nielsen, Sales, Anheuser, Busch Locations: Mexican
Bud Light trailed with a 7.3% share. Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows. Still, the Anheuser-Busch InBev brand Bud Light leads U.S. beer sales so far this year, according to Bump Williams. The company's shares have dropped nearly 15% since the start of April, when Mulvaney posted a video of a personalized Bud Light can, which sparked anti-LGBTQ+ outrage. The boycott against Bud Light comes as state and federal politicians increasingly push to claw back the rights of trans people.
Persons: Bud Light, influencer Dylan Mulvaney, Bump Williams, Mulvaney, Brendan Whitworth Organizations: Modelo, Constellation Brands, Anheuser, Busch InBev, Bud, Busch, Pride, Starbucks, Target Locations: Brooklyn Borough, New York, U.S
Here's a rapid-fire update on all 35 stocks in Jim Cramer's Charitable Trust, the portfolio we use for the CNBC Investing Club. In fact, he named Disney as the best Club stock to gift to a young grandchild. CEO Jim Farley's focus on only making profitable cars and trucks will be put to the test in the current quarter. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.
Persons: Jim Cramer's, Jim, Apple's, there's, Bausch, Estee Lauder, Fabrizio Freda, Berenberg, he's, Jim Farley's, Ford, Locker, Foot Locker's, Mary Dillon's, Patience, we're, Vimal Kapur, Johnson, J, Eli Lilly, Eli Lilly's, Mark Zuckerberg, Morgan Stanley, We're, James Gorman, enabler, aren't, Scott Sheffield, Coterra, PXD, Jim said, Stanley Black, Decker, TJ Maxx, Wells Fargo, Charlie Scharf's, Scharf, Wells, Wynn, Jim Cramer, Jim Cramer Rob Kim Organizations: Jim Cramer's Charitable Trust, CNBC, Club, Apple, Devices, AMD, Nvidia, Amazon Web Services, Bausch Health, Caterpillar, Costco Wholesale, Costco, Humana, Coterra Energy, Disney, Emerson, Emerson Electric, National Instruments, Ford, Management, GE Healthcare, Halliburton, HAL, Honeywell, Johnson, Linde, LIN, Meta, underwriters, Cava, Microsoft, Palo Alto Networks, Natural Resources, Procter & Gamble, Constellation Brands, Modelo Especial, U.S, TJX, Marshalls, Home Goods, Wynn Resorts, WYNN, Starbucks, Las, Jim Cramer's Charitable Locations: Asia, China, California, Mounjaro, Palo, Wells, Las Vegas, Macao
New York CNN —America’s top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades. The fall from the top further highlighted how much trouble the Anheuser-Busch brand is in following transgender influencer Dylan Mulvaney’s Instagram post showing off a customized Bud Light can. Dollar sales were equally grim for Bud Light during that period, with sales falling 24.4%, while Modelo’s grew 12.2%. Modelo Especial overtook Bud Light sales in May.
Persons: New York CNN —, Bud Light, influencer Dylan Mulvaney’s, Bump Williams, ” Williams, Justin Sullivan, Williams, Greg Gallagher, , BUD, Bud Organizations: New, New York CNN, New York CNN — America’s, Modelo Especial, Constellation Brands, Anheuser, Busch, Modelo, , CNN, Modelo Oro, Bud Light, Cinco de Mayo, Mulvaney Locations: New York, Mexico City, Cinco de, Belgium
June 14 (Reuters) - Anheuser-Busch InBev's (ABI.BR) Bud Light has lost its top spot in the U.S. beer market to Constellation Brands' (STZ.N) Modelo Especial, following a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney. Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. REUTERS/Richa NaiduConstellation's Modelo Especial was the top-selling beer brand in the United States with an 8.4% share of overall beer sales through retail stores for the period ending June 3, data from Bump Williams showed. Bud Light came in second with a 7.3% share. AB InBev's overall sales growth declined 12% in the four weeks ended May 20, data from NielsenIQ and TD Cowen showed.
Persons: Busch, Bud Light, influencer Dylan Mulvaney ., Bump Williams, Michel Doukeris, Bud Light's, Dylan Mulvaney, Miller, Jon Reynolds, Bud, seltzer, Richa Naidu, TD Cowen, Cowen, Vivien Azer, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Constellation Brands, Modelo, Budweiser, Modelo Especial, InBev, Conservative, Target, Molson Coors, University of Vermont, REUTERS, Euromonitor International, Reuters, Thomson Locations: U.S, NielsenIQ, Chicago , Illinois, United States, Bengaluru
Bud Light Loses Title as Top-Selling U.S. Beer
  + stars: | 2023-06-13 | by ( Jennifer Maloney | ) www.wsj.com   time to read: 1 min
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/bud-light-modelo-best-selling-beer-6a4d6b27
Persons: Dow Jones
Overall U.S. beer sales grew 1.8% in the 12 weeks ended May 20, according to data from research firms NielsenIQ and TD Cowen. Sam Adams maker Boston Beer, the largest craft beer maker, saw its market share slip last year. Bud Light and Coors Light, popular premium light beers, average about $7.40 for a 12-ounce six-pack, while Boston Beer's Sam Adams costs between $10 to $12. "The American consumer likes light beer," Molson Coors CEO Gavin Hattersley said at a conference in early June. "I think dynamics within the subsegment might change, but the overall consumption of light beer is not going to change materially."
Persons: Beer, Neil Reid, TD Cowen, Vivien Azer, Sam Adams, Boston Beer, Bud Light, Jon Reynolds, Reid, influencer Dylan Mulvaney, Michel Doukeris, Gavin Hattersley, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Busch InBev, Molson Coors Beverage, University of Toledo, Refinitiv, Molson Coors, InBev, Boston Beer Co, Reuters Graphics, Boston, Constellation Brands, Modelo, Reuters, Brewery, Miller, University of Vermont . Giants, AB InBev, Thomson Locations: United States, NielsenIQ, Corona, American, Bengaluru
Garth Brooks said his Nashville bar will serve "every brand of beer" in an interview with Billboard. His comments come in the wake of a conservative backlash against Bud Light. Sales of Bud Light dropped by 23% in May, per Circana data, and lost its crown as America's best-selling beer to Modelo Especial. The singer, who also owns a bar in Nashville, filmed himself using a rifle to shoot up multiple cases of Bud Light. Brooks' bar, called Friends in Low Places Bar & Honky Tonk, is set to open soon in a three-level building on Nashville's Lower Broadway.
Persons: Garth Brooks, Bud Light, , Dylan Mulvaney, Brooks, Heinerscheid Organizations: Billboard, Service, Modelo Especial, Low Places Locations: Nashville, Broadway
Bud Light sales dropped 23% in May, according to data from research firm Circana. Bud Light sales plunged 23% year-over-year in May to $297.3 million, according to data compiled by consumer-behavior research firm Circana and shared with Insider. Anheuser-Busch suffered weeks of backlash from a Bud Light promotion featuring trans influencer Dylan Mulvaney. Analysts at JPMorgan recently warned that Bud Light sales could drop as much as 13% this year. Rounding out the top five in beer sales for May were Michelob Ultra, Coors Light, and Miller Lite, Circana reports.
Persons: Bud, , Bud Light, influencer Dylan Mulvaney, Dylan Mulvaney, Gene J, Rob Kim, Bud Light's, Miller Organizations: Bud Light, Modelo, Service, Especial, Constellation Brands, Conservative, Anheuser, Busch, Associated Press, JPMorgan, Coors
For the past several weeks, Bud Light sales declines have hovered around 25% weekly because of customer revolt following an Instagram partnership with transgender influencer Dylan Mulvaney. In response, Anheuser-Busch (BUD) said it was bolstering marketing on Bud Light and would offer rebates to customers. Bud Light has made up 35.1% of domestic beer sales this year (through May 27), according to NIQ. The biggest beneficiaries of Bud Light’s slipping sales continue to be MolsonCoors’ Miller Light and Coors Light, with sales up a whopping 26% and 23% respectively, according to NIQ. Sales of its Modelo Especial and its recently launched low-carb beer Modelo Oro are strong with sales up 9.5% and its share of the total beer category surpassing Bud Light last week, Williams said.
Persons: New York CNN —, Bud Light, Bump Williams, Bud, influencer Dylan Mulvaney, BUD, Williams, Bud Light’s, NIQ, ’ Miller Organizations: New, New York CNN, Memorial, Bud Light, Anheuser, Busch, CNN, Coors, Beer Business, Modelo, Constellation Brands, Modelo Especial, Cinco de Mayo Locations: New York, America, United States, Beer, Oro, Cinco
In a battle of beer makers, Molson Coors (TAP) has had the advantage lately over rival Constellation Brands (STZ). Molson Coors has a diverse portfolio of popular beer brands including Coors Light and Miller Lite as well as other summer favorites Blue Moon and Leinenkugel's. Shares of TAP have gained about 17% in 2023, driven by strong beer growth and strategic partnerships. TAP STZ YTD mountain Molson Coors vs. Constellation Brands YTD performance At Club holding Constellation, its core beer brands are Corona, Modelo and Pacifico. While Molson Coors is catching much of the Bud Light exodus, Constellation's popular beer brands will also be a beneficiary.
Persons: Molson, Molson Coors, Miller, Bud Light's, influencer, Bud Light, BUD, Jim Cramer, Roth, Jim, Bud, Roth MKM, STZ, Gerald Pascarelli, Seltzer, Pascarelli, it's, Filippo Falorni, Falorni, Filippo, Wedbush's, Edward Lewis, hasn't, Robert Sands, Bill Newlands, Sands, Newlands, Jim Cramer's Organizations: Molson Coors, TAP, Constellation Brands, Modelo, Coors, Miller Lite, Anheuser, Busch Inbev, Club, Constellation, Corona, Nielsen, Constellation's Modelo Especial, Molson, CNBC, Coca, Citi, Falorni, STZ, Cinco de, Getty Locations: Corona, Pacifico, STZ, North, North America, Cinco de Mayo, San Diego
Here are Tuesday's biggest calls on Wall Street: Barclays reiterates Tesla as overweight Barclays said the stock is well positioned for more gains. "The dominant narrative ahead for Tesla is one of growth, with expectations for significant volume growth and share gains in the years ahead." Roth MKM upgrades Constellation Brands to buy from hold Roth MKM said it sees the company accelerating market share gains. "As weather warms, we expect the share gains for Modelo Especial and Corona to accelerate. Morgan Stanley upgrades Medtronic to overweight from equal weight Morgan Stanley said in its upgrade of Medtronic that it's turning an operational corner. "
Every weekday the CNBC Investing Club with Jim Cramer holds a "Morning Meeting" livestream at 10:20 a.m. Watch Constellation Brands Roth MKM on Tuesday upgraded Club holding Constellation Brands (STZ) to buy, from neutral, while increasing its price target to $270 per share, up from $216. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.
Consumer stocks Constellation Brands (STZ) and Procter & Gamble (PG) were the subjects of Wall Street scrutiny Thursday. Analysts are concerned about the stock's valuation and the risk to the company's volumes as P & G raises prices on its products. If uncertainty over the health of U.S. banks persists, analysts believe, P & G stock will "likely hold up." But they added, "If the issue dies down, we expect investors to move into less risk-averse stocks." Truist also thinks "investors may be overreading" the consumer goods giant's better-than-expected fiscal third quarter in April.
Here's a rapid-fire update on all 34 stocks in Jim Cramer's Charitable Trust, the portfolio we use for the CNBC Investing Club. Ford (F): CEO Jim Farley did a fantastic job delivering in the automaker's latest quarter, and we like his decision to scale back Ford's business in China . As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio. Here's a rapid-fire update on all 34 stocks in Jim Cramer's Charitable Trust, the portfolio we use for the CNBC Investing Club.
Club holding Pioneer Natural Resources (PXD) is the biggest independent oil exploration and production (E & P) play. Club holding Constellation Brands (STZ) reported an excellent quarter last week and gave you an 11% dividend increase. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade.
Constellation Brands (STZ), the maker or Corona beer and other alcoholic drinks, reported mixed quarterly results on Tuesday. Bottom line Despite the top-line miss, we like what we're seeing this current quarter, which includes Cinco de Mayo, a big day for beer sales. Beer operating margin contracted as higher prices were more than offset by higher packaging, raw materials, logistics and other costs. Additionally, operating cash flow is expected to come in between $2.4 billion and $2.6 billion, below the 3.06 billion expected coming into the quarter. Taking out capital expenditures of $1.2 billion to $1.3 billion, the free-cash-flow forecast comes in between $1.2 billion and $1.3 billion, also a bit short versus the $1.4 billion expected coming into the print.
Every weekday the CNBC Investing Club with Jim Cramer holds a "Morning Meeting" livestream at 10:20 a.m. Stick with Costco Club holding Costco Wholesale (COST) reported Wednesday after the closing bell that overall same-store sales fell 1.1% last month , the first such drop in roughly three years. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.
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