SHANGHAI, CHINA - MARCH 21: Tim Cook, chief executive officer of Apple Inc., arrives for opening ceremony of the new Apple Jing'an store on March 21, 2024 in Shanghai, China.
The new Apple store opens on March 21 in Shanghai's Jing'an district.
(Photo by VCG/VCG via Getty Images)Apple could double down on the China smartphone market amid declining iPhone sales and stiff competition in the country, Wedbush Securities said on Monday.
Apple needs to overcome its China challenges including a tough macro environment and competition from Huawei before the iPhone 16 release and "it all starts with reaffirming Apple's presence in China," Wedbush said.
Cook's latest trip to China, which Wedbush said is "a sign Apple could double down" on China, comes amid reports of iPhone sales in China plunging 24% in the first six weeks of 2024.
Persons:
Tim Cook, Wedbush, Commerce Wang Wentao, Cook
Organizations:
Apple Inc, Apple, Getty, Securities, Huawei, China's, Commerce, China Development Forum
Locations:
SHANGHAI, CHINA, Shanghai, China, Shanghai's Jing'an, Beijing