Aimee Smale started her fashion brand Odd Muse four years ago, and it is now a $20 million business.
AdvertisementThis as-told-to essay is based on a conversation with Aimee Smale, 27, the founder of Odd Muse, who lives in London.
At 27, I own a multimillion-dollar fashion brand, Odd Muse, and seem to be living the dream.
AdvertisementI started Odd Muse at 22 years old.
AdvertisementOn TikTok, I've always been honest with the Odd Muse community.
Persons:
Aimee Smale, Smale, —, Odd Muse, Muse, it's, I've, Steven Bartlett, he's
Organizations:
Service, BBC
Locations:
London, ASOS