New York CNN —Americans around the country avoided McDonald’s last week after an E. coli outbreak left dozens of people sick.
On Wednesday, the day after the E. coli outbreak was announced, customer visits to McDonald’s dropped 6.4% across the country and 24% in Colorado, where the outbreak was most prevalent, according to Placer.ai, which tracks foot traffic to restaurants and retailers.
“The issue appears to be contained to a particular ingredient and geography, and we remain very confident that any contaminated product related to this outbreak has been removed from our supply chain and is out of all McDonald’s restaurants,” McDonald’s said Sunday.
The E. coli outbreak has overshadowed McDonald’s business and came as the chain was struggling to win back customers put off by higher prices.
The quarter ended on September 30 and did not include sales following the announcement of the E. coli outbreak.
Persons:
McDonald’s, ” McDonald’s, RJ Hottovy
Organizations:
New, New York CNN, Colorado Department of Agriculture, McDonald’s
Locations:
New York, Colorado, McDonald’s, United States