Matt Escalante is the new VP of Brach's seasonal division, best known for its candy corn.
The company knows its top treat is controversial — but it dominates a nearly $90 million market.
AdvertisementIf you've eaten candy corn sometime in the last century, there's a good chance it came from Brach's.
The confection giant is best known for cornering the candy corn market, churning out 28 million pounds of the candle-like candy each year and raking in $75 million of an $88.5 million candy corn market in 2022, according to data from the consumer research firm Circana.
And while the candy corn market stays booming, the product itself — with its waxy texture, neon coloring, and saccharine aftertaste — is notoriously polarizing.
Persons:
Matt Escalante, Escalante, —, Brach's, Laffy
Organizations:
Service, Business, Twitter, Ferrara Candy Company, Street Journal
Locations:
Brach's, Escalante, Ferrara