Lionel Messi of Inter Miami competes during a friendly match between Inter Miami and Newell's Old Boys at DRV PNK Stadium in Fort Lauderdale, Florida on February 15, 2024.
Major League Soccer scored several regular season records, including for attendance and sponsorship, thanks in part to international super star Lionel Messi — and corporate strategy.
Nearly 11.5 million people attended MLS matches during the regular season — which ended this past weekend — the most in its history, according to data from the league.
Each match during the 2024 season averaged 23,234 attendees, the highest ever for the regular season.
Last year, MLS' Inter Miami signed Messi, which caused a surge in attendance, jersey and other product sales, and overall fanbase engagement.
Persons:
Lionel Messi, Lionel Messi —, Messi, Luis Suárez
Organizations:
Inter Miami, Major League Soccer, MLS, National Basketball Association, Messi, U.S .
Locations:
Fort Lauderdale , Florida