Chinese audiences appear eager to see Disney's "Avatar: The Way of Water," according to initial ticket sales ahead of the film's Dec. 16 opening.
In 2009, China accounted for only $910 million in ticket sales, but 10 years later its box office receipts swelled to $8 billion.
Stage set for box office recovery Morgan Stanley's Xu expects China's box office to rebound 50% in 2023, to Rmb51 billion, with the assumption that China's reopening gains momentum in the spring.
In China, there is a "rich slate of blockbuster films" ready to come to theaters, Xu said.
With this in mind, Xu raised her price targets for IMAX China, Ali Pictures, Wanda Film , Enlight and China Film.