NEW YORK – Hyundai's Genesis is previewing the future of the growingly prominent luxury brand with a new large all-electric concept vehicle called the Neolun.
The full-size SUV features a sleek exterior design illuminated by long horizontal headlights and taillights reminiscent of the brand's current EVs, though more modern.
The SUV features a large central screen with physical buttons below it and a control panel and knob to the right of the driver.
"The Neolun Concept is a concept model that showcases the future vision of Genesis, as well as the overall direction in which the brand is headed in terms of product, design and technological advancement," Genesis said in an emailed statement.
Automakers routinely use concept vehicles to gauge customer interest or show the future direction of a vehicle or brand.
Persons:
Genesis