Tim Cook, chief executive officer of Apple Inc., during an event at Apple Park campus in Cupertino, California, US, on Tuesday, Sept. 12, 2023.
Top Apple analyst Ming-Chi Kuo said Wednesday that shipments for the company's MacBook computers will decline around 30% year over year, to 17 million units, during 2023.
He said demand for the new 15-inch MacBook Air has slipped "significantly" in the wake of the back-to-school shopping period, and that MacBook shipments during Apple's fourth quarter will be lower than they have been in years past.
Apple's fourth quarter has historically been important for the company as consumers purchase devices as part of their holiday shopping.
He said shipments of the 15-inch MacBook Air are projected to be down more than 20% this year.
Persons:
Tim Cook, Ming, Chi Kuo, Apple's, Kuo
Organizations:
Apple Inc, Apple, Top Apple
Locations:
Cupertino , California