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☆ Katie Deighton — Reporter at The Wall Street Journal
▼ + stars: | 2023-11-09 | by ( Katie Deighton | ) www.wsj.com time to read: +1 min

Katie DeightonKatie Deighton is a reporter covering customer experience, user experience and product design for The Wall Street Journal’s CMO Today section. Before joining the Journal, Katie was senior editor at The Drum, a U.K.-based marketing and media trade publication. From New York she covered companies’ marketing and media investments, as well as the financials and business strategies of the “big six” global advertising companies. Prior to the move she covered European advertising for The Drum in London, and began her career reporting on the British live events industry. Katie is a graduate of the University of Bristol and first trained as a journalist at the Press Association in London.

Persons: Katie Deighton Katie Deighton, Katie Organizations: University of Bristol, Press Association Locations: U.K, New York, London, Brooklyn

☆ Why 3 ex-Discord staffers are building a new app aimed at IRL experiences for couples and friends
▼ + stars: | 2023-11-08 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

"During the pandemic, I realized how I was taking IRL experiences for granted and working remotely, spending less time with friends, I just felt extremely isolated," Loar said. "It was really centered around helping you and your friends make IRL plans to build stronger relationships." Now, Whatever's team is pivoting its focus to couples and how best to use technology to help couples plan dates and spend meaningful time together. "Couples will be able to bookmark plans from the discovery feed and turn them directly into date plans," Loar added. Whatever is focusing on helping couples plan dates.

Persons: Mallory, Loar, Vivek Murthy, Kevin Wilson, Zack Zapasnik, Stanislav Vishnevskiy, Matthew Prince, it's Organizations: Twitch, Facebook

☆ Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs
▼ + stars: | 2023-11-06 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: 1 min

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about the importance of advancing disability inclusion. Kramer is spearheading Accenture's partnership with Disability:IN and TD Bank in a coalition that brings together chief marketing officers and chief communications officers across verticals. "What if we didn't try to one-up each other? But rather work as a coalition to each take on different aspects of representation, inclusion, accessibility of content," Kramer tells Insider. "And by agreeing to do that work across, we would each learn and accelerate faster."

Persons: Jill Kramer, Kramer Organizations: Accenture, TD Bank Locations: verticals

☆ Microsoft Replaces Longtime CMO as It Enters ‘New Era of AI’
▼ + stars: | 2023-10-27 | by ( Katie Deighton | ) www.wsj.com time to read: 1 min

Software giant Microsoft said chief marketing officer Chris Capossela is leaving the company after 32 years, nearly 10 of which were spent in the top marketing job. Photo: Chris J. Ratcliffe/Bloomberg NewsMicrosoft has swapped out its long-serving chief marketing officer as it commits to branding itself as an AI company. The software giant on Thursday said chief marketing officer Chris Capossela is leaving the company after 32 years, nearly 10 of which were spent in the top marketing job.

Persons: Chris Capossela, Chris J, Ratcliffe Organizations: Microsoft, Bloomberg

☆ Suzanne Vranica — Advertising Editor at The Wall Street Journal
▼ + stars: | 2023-10-25 | by ( Suzanne Vranica | ) www.wsj.com time to read: +1 min

Suzanne VranicaSuzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered the inner workings of Madison Avenue and companies such as WPP, Omnicom, and Publicis. Her stories often chronicle how advertising across all forms of media is being disrupted by technology and data. Suzanne helped launch CMO Today, a web vertical started by the Journal in 2014 that addresses the rapidly transforming marketing businesses and the role of marketing in the C-Suite. A New York native, Suzanne is a graduate of Iona College.

Persons: Suzanne Vranica Suzanne Vranica, she’s, Suzanne Organizations: WPP, Omnicom, Google, Iona College Locations: New York, Madison, Westchester County

☆ Crocs might just have released the ugliest — but coolest — pair of shoes we've ever seen
▼ + stars: | 2023-10-24 | by ( Mary Hanbury | ) www.businessinsider.com time to read: +3 min

Crocs launched its new $120 cowboy boots on Monday. The American brand, which reinvented the modern-day clog, released a limited edition pair of $120 cowboy boots online this week. AdvertisementAdvertisement"Our goal is not to make the haters love the brand," Crocs CEO Andrew Rees told Insider back in 2019 at the height of the "ugly fashion" movement. "It's to exploit that extrinsic tension because it creates opportunity, it creates PR, it creates media, it creates interest. AdvertisementAdvertisement"STOP SENDING ME THE CROCS COWBOY BOOTS !

Persons: Crocs, —, Andrew Rees, Z, Heidi Cooley, Cooley, crocs couldn't Organizations: Service, KFC, The New York Times, SPURS

☆ Accenture CMO Jill Kramer talks about how generative AI will enhance, not diminish, the power of marketing
▼ + stars: | 2023-10-23 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: 1 min

Jill Kramer, chief marketing and communications officer at Accenture, spoke to Insider about how some marketers might feel threatened by the capabilities of generative AI. Kramer said generative AI should be considered a tool to supplement and amplify great marketing ideas. "Generative AI needs a corpus to work off of," Kramer tells Insider. "If the original content is not fabulous, the generative AI curated synopsis won't be fabulous. So, it is still going to be powered by the original human idea."

Persons: Jill Kramer, Kramer Organizations: Accenture

☆ ServiceNow CMO Michael Park says marketing is "by far the most complex" function he has ever run: video
▼ + stars: | 2023-10-17 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: 1 min

Before Michael Park took over the CMO role at ServiceNow, he held leadership roles in sales and product. But he says marketing is "by far and away the most complex function I've ever run." Park spoke to Insider in an exclusive video interview, about what makes marketing leadership so challenging, and how he has come to appreciate the power of brand and creativity.

Persons: Michael Park

☆ Teens love Starbucks for these 4 reasons
▼ + stars: | 2023-10-12 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

American teens have an enduring love for Starbucks. The coffee chain has consistently ranked high in a semiannual survey of teens' favorite brands. It offers four things that teens love: a place to hang, cold coffee, customization, and mobile ordering. "Starbucks gaining slightly among upper income and all teens points to its grasp on teen consumer trends." Starbucks is notably more popular among wealthy teens, of which 16% ranked it as their favorite, but 12% of average-income teens also told Piper Sandler it was their preferred restaurant chain.

Persons: —, Piper Sandler, Brian Mullan, it's, Brady Brewer, Brewer Organizations: Starbucks, Service

☆ CMO Insider's new advisory council includes marketing leaders from Mastercard, Sesame Workshop, Indeed and more
▼ + stars: | 2023-10-06 | by ( Julia Hood | ) www.businessinsider.com time to read: +2 min

CMO Insider, which launched in June, 2023, at Cannes Lions, introduces its first Advisory Council. The Council includes 10 marketing leaders from a range of brands including JLL, Sesame Workshop, BlueTriton Brands, and Accenture. The goal of the Council is to contribute insights and thought leadership to help CMO Insider grow into a holistic, multichannel resource for marketing executives. AdvertisementAdvertisementInsider is pleased to announce the inaugural CMO Insider Advisory Council. Meet the Advisory Council below, and feel free to email us ideas and questions to cmoinsider@insider.com.

Organizations: Cannes Lions, Council, Sesame, BlueTriton Brands, Accenture, Morning, The, CMO, Advisory Council

☆ ServiceNow CMO Michael Park on fusing B2B marketing with purpose: Video
▼ + stars: | 2023-10-05 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: 1 min

ServiceNow CMO Michael Park believes that companies need to lean into purpose-driven marketing. "You've got to connect not just to the mind, but to the heart," Park told Insider.

Persons: Michael Park, You've

☆ Snowflake's CMO reveals her marketing strategy that will help the company go from $2.6 billion in revenue to $10 billion by 2029
▼ + stars: | 2023-10-04 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

Its revenue was $95.7 million in 2018 according to its S-1 filing, has projected revenue of $2.6 billion by the end of this year, and has said it aims to hit $10 billion in revenue by 2029. But as the data giant zeroes in on connecting with developers across industries, Persson has also expanded Snowflake's outreach, for instance, with a YouTube channel for developers , established eight months ago. Closing larger deals will be a major factor if Snowflake hits its ambitious $10 billion revenue goal. Snowflake plans to get 1,400 customers spending more than $1 million by 2029, company CFO Michael Scarpelli said during an investor event last year. "A lot of companies get stuck at $100 million," Persson said.

Persons: Denise Persson, Persson, There's, Salesforce, Gregg Moskowitz, Snowflake, Michael Scarpelli, Moskowitz Organizations: Amazon, LinkedIn, Companies Locations: Silicon Valley, Snowflake, New York, Mumbai, Stockholm

☆ Zoom’s Ex-CMO Will Now Pitch Hybrid Work as CEO of Video-Tech Firm Neat
▼ + stars: | 2023-10-03 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/zooms-ex-cmo-will-now-pitch-hybrid-work-as-ceo-of-video-tech-firm-neat-279eec09

Persons: Dow Jones

☆ TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheel
▼ + stars: | 2023-09-25 | by ( Jasmine Enberg | ) www.businessinsider.com time to read: +5 min

TikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by its avid community of creators. After months of testing, TikTok this month launched TikTok Shop, an in-app commerce solution including shoppable short and live videos, checkout, TikTok Shop ads, fulfillment, and a marketplace accessible through a separate Shop tab. It has a roadmap and deep resources in parent company ByteDance, which can afford the $500 million loss TikTok Shop is expected to face this year. TikTok's commerce business will be driven by trends and FOMO, packaged up and delivered to users by creators.

Persons: TikTok, Jasmine Enberg Organizations: Intelligence, Google, Media, Meta, YouTube, Shop, Amazon Prime

☆ 'B2B influencers' like CEOs and doctors are seeing a surge in demand from brands for marketing campaigns. Here are 5 key findings from a new survey.
▼ + stars: | 2023-09-25 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The company describes B2B influencers as those with "credible expertise rooted in proven experience that contributes to professional opinion." B2B influencers are, for example, company founders, C-suite employees at brands, researchers, doctors, and academics. 67% of B2B influencer campaigns had more impact on the brands' marketing performance than brand-only campaignsAnd over three-quarters of marketers said they expected influencer marketing to outperform brand-only marketing in the near future. Traditionally, the lack of measurable outcomes in influencer marketing has been a hurdle in securing marketing budget increases, the Ogilvy study said. Many influencer-marketing campaigns are considered "awareness" campaigns, or campaigns that aim to spread the word about a certain brand.

Persons: Ogilvy, Rahul Titus, they're, James Baldwin, Beth Saint, We're, influencers Organizations: EY, JPMorgan, Nokia, IBM, B2B, Ogilvy, YouTube, Facebook, LinkedIn

☆ CarMax just promoted a longtime employee to CMO. She tells Insider how she went from search analyst to marketing chief.
▼ + stars: | 2023-09-21 | by ( Ryan Joe | ) www.businessinsider.com time to read: +4 min

CarMax just promoted its long-time employee and VP of marketing Sarah Lane to the role of CMO and SVP. Lane started as a search analyst at the company at the age of 22 and in the early aughts, when the company was in only a handful of markets. "We haven't permeated culture in the way that brands today want to and need to, to have that lasting legacy," Lane told Insider. I want to be the only place to consider when you buy a used car." She's also monitoring the United Auto Workers strikes to figure out how they could potentially drive more demand to the used car market.

Persons: CarMax, Sarah Lane, Lane, Jim Lyski, Candace Parker, Sue Bird, Steph Curry, Usain Bolt —, we've, Joseph Kunkel Organizations: Automotive News, Circuit, National Women's Soccer League, WNBA, United Auto Workers, CMO Locations: CarMax

☆ Patrick Coffee — Reporter at The Wall Street Journal
▼ + stars: | 2023-09-13 | by ( Patrick Coffee | Megan Graham | ) www.wsj.com time to read: 1 min

Patrick CoffeePatrick Coffee is a reporter for The Wall Street Journal's CMO Today in New York, where he covers marketing and advertising. He was previously a correspondent at Business Insider, covering advertising with a focus on holding companies, brand marketers, tech platforms and related investment activity. Prior to joining Insider, he was Editor at Large at Adweek, where he managed coverage of advertising agencies and their clients.

Persons: Patrick Coffee Patrick Coffee Organizations: Business Locations: New York, Adweek

☆ Ford Hires New CMO Away From Toyota as It Pivots Toward Electric Vehicles
▼ + stars: | 2023-09-13 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/ford-hires-new-cmo-away-from-toyota-as-it-pivots-toward-electric-vehicles-9777b0db

Persons: Dow Jones Organizations: toyota

☆ Wendy's chief development officer had male mentors make room for her ideas, even when they weren't popular. It's made a big difference.
▼ + stars: | 2023-09-10 | by ( Josée Rose | ) www.businessinsider.com time to read: +14 min

In the latest Equity Talk, Pringle said male mentors made room for her ideas, even if they weren't popular. With growth comes opportunity, she told me, because "new restaurants create the next big promotion." It's working in our restaurants and talking to our crew members and our general managers on what we can do to really create opportunities. You know, new restaurants create the next big promotion — the next DM and GM and director of operations. Those are the things that I see in part of my role as being able to help create growth.

Persons: Abigail Pringle, Pringle, dulce, she's, I'm, Lindsay Radkoski, Lindsay, Suzie, You've, it's, We've, Wendy's, that's, we've, It's, I've, —, Thiti, Zers Organizations: Service, GM, CMO, CSR, Twitter Locations: Wall, Silicon, Wendy's, Canada, Philippines, India, Australia, Puerto Rico, leche, Argentina

☆ Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
▼ + stars: | 2023-09-08 | by ( Patrick Coffee | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/coca-colas-cmo-on-sidestepping-the-culture-wars-navigating-ai-and-boosting-events-over-ads-4b81acf4

Persons: Dow Jones

☆ Factbox: How the EU's Digital Markets Act challenges Big Tech
▼ + stars: | 2023-09-06 | by ( Martin Coulter | ) www.reuters.com time to read: +4 min

On Wednesday, the EU Commission designated 22 services of the major tech companies as "gatekeepers" of online services. That means they will be required to make their messaging apps inter-operate with rivals and let users decide which apps to pre-install on their devices. APP STORES:Apple and Google will be forced to provide space for third-party app stores on their respective iOS and Android devices. For example, they may offer users a “choice screen” with a range of options upon setting up their device. MESSAGING:Under the DMA’s new interoperability rules, gatekeepers’ messaging apps will no longer be siloed off from others.

Persons: ByteDance, Ben Wood, Apple’s, Martin Coulter, William Maclean Organizations: New, Union, Big Tech, Markets, EU Commission, Apple, Microsoft, Amazon, Google, Meta, Insight, Reuters, EU, Facebook, Thomson

☆ The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
▼ + stars: | 2023-09-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

US search spend on retail media properties is expected to grow 18.7% this year, while search spend outside retail media is expected to grow just 5%, per Insider Intelligence. Despite offering Shopping Ads and analytics and order management tools, industry analysts usually don't consider Google as a retail media operator. AdvertisementAdvertisementHowever, not all retail media spend is coming at the expense of Google and traditional advertising channels. Forrester's second-quarter marketing CMO pulse survey found that the majority of retail media spend is coming from existing trade and shopper marketing budgets. Retailers are cannibalizing those budgets to fuel growth of their retail media networks, said Nikhil Lai, senior analyst at Forrester.

Persons: —, Alex Brownsell, Bill Fisher, Nikhil Lai, Forrester's Lai Organizations: Google, Walmart, Service, Retail, Intelligence, Kroger, Forrester, Apple, Instacart Locations: Amazon, Wall, Silicon, Instacart

☆ Managers say Gen Zers aren't getting work done and lack basic social skills – and it's driving them crazy
▼ + stars: | 2023-08-31 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

Some Gen Z managers told Insider they're fed up with their young workers. While Gen Z employees struggle to fit in at work, some bosses aren't sure how to lead them. In a public callout, Insider asked managers to share their experiences overseeing Gen Z workers. More than 20 people, ranging from millennials to baby boomers, sent emails describing their experiences managing Gen Z. India-based career coach Abhijit Bhattacharya told Insider that many Gen Z employees are looking for more meaningful work over higher pay.

Persons: aren't, Gen, they're, Gen Zers, Zers, Jeff Elkins, Elkins, Amber Forrest, Forrest —, Sean Cusack, he's, Cusack, Abhijit Bhattacharya, Bhattacharya, Gianna Driver, Michael Yan, Z Organizations: Service, Wall Street Journal Locations: Wall, Silicon, Florida, India

☆ Salesforce CEO Marc Benioff thanked 'boomerang' employees for the company's turnaround
▼ + stars: | 2023-08-30 | by ( Ellen Thomas | ) www.businessinsider.com time to read: +3 min

CEO Marc Benioff thanked "boomerangs," employees who left and came back, for the fast-tracked growth. Salesforce overachieved its profit margin goals in the second quarter, earlier than planned for — and CEO Marc Benioff says "boomerang" employees played a big part in the results. Three high-profile Salesforce boomerangs have re-joined the company in recent months: president and chief revenue officer Miguel Milano, chief marketing officer Ariel Kelman, and chief business officer and chief of staff to Marc Benioff, Kendall Collins. Collins worked for Salesforce from 2004 to 2012, leaving as executive vice president of Salesforce Cloud. Over the last decade, he has worked in various roles across the tech industry, most recently as chief marketing officer of Okta.

Persons: Marc Benioff, boomerangs, Benioff, Salesforce, It's, Miguel Milano, Ariel Kelman, Kendall Collins, Milano, Celonis, Kelman, Collins, Ellen Thomas Organizations: —, Salesforce International, Oracle, Amazon Web Services, AWS, Salesforce, ethomas Locations: Salesforce

☆ You can shop Drake's virtual $100 million mansion for everything from a $3,000 robe to a $69 Hotline Bling pool float
▼ + stars: | 2023-08-29 | by ( Dominick Reuter | Madeline Stone | ) www.businessinsider.com time to read: +2 min

Fans can explore and buy exclusive products through a digital rendering of Drake's Toronto mansion. Shopify's latest tool allows the rap star to partner with other brands for unique merch drops. True to form, his approach has been a bit unconventional, with a flagship e-commerce site modeled off his $100 million Toronto mansion, The Embassy. Rather than scroll through the same-old grid of product listings, fans can explore various virtual rooms strewn about with items to buy, all powered by Shopify's e-commerce platform. Shopify Collective is one of several new business-to-business initiatives the company has announced recently, and on the earnings call Finkelstein highlighted the launch of dozens of new B2B features in the last year alone.

Persons: Drake, Everette Taylor, Harley Finkelstein, Finkelstein Organizations: Service, Shopify's Locations: Toronto, Wall, Silicon, Canadian, Embassy

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