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The company, Marion Biotech, bought the ingredient — propylene glycol (PG) — from trader Maya Chemtech India, as reported by Reuters. "Marion bought commercial-grade propylene glycol," said a second source, an investigator, who declined to be named while the inquiry is ongoing. International standards allow only trace amounts of EG and DEG in pharmaceutical-grade propylene glycol. The toxins were found in cough syrups exported to Gambia by the other Indian company, Maiden Pharmaceuticals. India made it mandatory for companies to have their cough syrups tested before export from June.
Persons: Marion, Deepak Sharma, Max, Vijay Kumar, Tuhin Bhattacharya, Mool Singh, Atul Rawat, Jaya Jain, Sachin Jain, Rohan Gupta, syrups, Maiden, Saurabh Sharma, Krishna, Jennifer Rigby, Olzhas, Sara Ledwith, Michele Gershberg, Deepa Babington Organizations: Reuters, Marion Biotech, Indian, EG, World Health Organization, Authorities, . Police, Marion, Court, Maya, Maiden Pharmaceuticals, WHO, Thomson Locations: DELHI, Uzbekistan, India, Delhi, Marion, Uttar Pradesh, Allahabad, Gambia, Indonesia, London, Almaty
Many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to reach out to brands for collaborations. Here's how they reach out brands for collaborations, including several email templates they use. Holly PhanHow to contact brands as an influencer to pitch a paid sponsorshipIt takes time to figure out what type of pitch sticks and grabs the attention of brands. Here's how 33 influencers pitch brands, from email templates to media kits. Email templates influencers use to reach out to brandsMessage templates and DMs influencers use to contact brandsMedia kit examples
Persons: Brand, Gigi Kovach, Kovach, Read, Ashley Jones, She'll, Jones, London Lazerson, Maesha, Influencer Emma Cortes, Holly Phan, Jen Lauren, Lauren, Shonar Organizations: London, YouTube, LinkedIn
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Persons: Dow Jones, ryan, seacrest
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Persons: Dow Jones Locations: california
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Persons: Dow Jones Organizations: marriott Locations: angeles
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Persons: Dow Jones, teixeira, 5fa449dd
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Persons: Dow Jones, d9b17b34
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Persons: Dow Jones Locations: hollywood
Dev Shah Wins Scripps National Spelling Bee
  + stars: | 2023-06-01 | by ( Suryatapa Bhattacharya | ) www.wsj.com   time to read: 1 min
Dev Shah, a 14-year-old from Largo, Florida, won the 95th Scripps National Spelling Bee on Thursday. Shah’s victory came from correctly spelling “psammophile,” an organism that thrives in sandy soils or areas. "It's surreal. My legs are still shaking,” he said from the stage. Nick Wass/Associated Press
Persons: Dev Shah, Shah’s, “ psammophile, , Nick Wass Organizations: Scripps, Spelling, Associated Locations: Largo , Florida
The contest has been canceled only four times since it was founded in 1925, when nine newspapers came together to host a spelling bee. In 2020 it was canceled due to the Covid-19 pandemic, and in 1943-45, during World War II. Bettmann Archive/Getty Images
From influencer marketing trends to new creator startups, the creator economy is evolving rapidly. Some voices have become authorities in the space, delving into the industry through podcasts, newsletters, and more. Insider is highlighting 23 creator-economy experts to know to stay up-to-date on the industry. Won launched his podcast in 2020 to elevate the Asian creator community and regularly interviews Asian and Asian American creators, entrepreneurs, and creatives. Here are 23 creator-economy experts who share their insights on podcasts, newsletters, and LinkedIn, listed in alphabetical order:
Persons: Jerry Won, Kamala Harris, Won, Avi Gandhi, Instagram influencer Vivian Tu, BFF Organizations: LinkedIn Locations: United States
Sooraj Saxena has almost 4 million followers on TikTok, Instagram, and YouTube. Here's how much he's earned from an apparel line he created based on his follower's comments. While Saxena started growing his online presence through Instagram and YouTube, he said TikTok was the true game changer. Today, the South Asian American creator has a combined following of almost 4 million followers across TikTok, Instagram, and YouTube. Though he first gained popularity through his chai pouring videos, he's pivoted his content to short forms and skits that he writes himself.
TikTok has become a de facto audition stage for musicians, dancers, comedians, and even authors. "TikTok has to find that balance with not pissing off the major labels," a music marketer told Insider. Launching a writing career via the app is real if an author can get enough attention on their videos, writers told Insider. Author Alex Aster used TikTok to post about her book idea and ultimately scored a publishing deal that ended up being worth $460,000. "That's the power of TikTok," she told Insider.
In an email to staff, its president said the "rise of short-form video" has sparked new challenges. A new round of layoffs at creator startup Jellysmack shows how much short-form video apps like TikTok have disrupted the creator-advertising ecosystem in just a few years. Jellysmack initially grew its business by helping creators repurpose YouTube videos on other ad-supported platforms like Facebook and Snapchat. Last January, it announced it had set aside $500 million to buy rights to older YouTube videos with the goal of making a profit from future ad earnings. It separately runs a creator-finance division called JellyFi, a program to help celebrities become digital content creators, and a division called JellySmash Productions that helps creators make and distribute content speedily.
Creator economy startup Jellysmack laid off staffers in the US and France on Thursday. The creator economy startup Jellysmack on Thursday laid off staffers in the US and France as part of a larger company restructuring, Insider has confirmed. This news comes shortly after the creator economy startup began hiring for a new M&A leader to help integrate companies that it buys. Jellysmack has had several rounds of layoffs in the last year, and laid of staffers in France in February, as The Information reported. Jellysmack go-to-market 2.0Jellysmack's mission has been to help creators go bigger, by bringing them products, services, and infrastructure that helps them grow.
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Bank of America named a slew of tech stocks that are just too attractive to ignore. IBM The evolution of IBM continues, Bank of America analyst Wamsi Mohan said after attending the company's recent Think event. "We believe IBM will embark on further cost cutting, and enhance its services and software offerings through acquisitions," he said. The stock finished the week up 3.6% this year, and Bank of America sees plenty more gains for the legacy tech giant. IBM "IBM expect to monetize AI first through Services and expects a later inflection in Software as adoption scales.
Many Instagram influencers use media kits to pitch themselves to brands. Insider spoke with thirteen Instagram influencers who shared the exact media kits they use. Instagram influencers often rely on brand deals as their main source of income. To get these deals, creators often use media kits to showcase their value to a company, providing audience metrics and, sometimes, pay rates. Here are thirteen examples of real media kits that influencers use to land brand deals on Instagram (ordered from least followers to most):This post has been updated to add more media kits.
Comedy creators are using the app to collaborate with brands like Bud Light and Dell, for example. Here are three ways comedians on TikTok make money through the social-media platform. Here are three ways comedy creators make money, based on interviews with 20 entertainment and TikTok insiders, including a dozen comedians:1. Comedy creators are inking sponsorship deals with brandsThumb-stopping and "relatable," comedy creators are in high demand by brands, said Dani Jacobson, a talent agent at A3 Artists Agency. Jacobson said one of the comedy creators she represents is hoping to land a creative director role with a brand.
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He landed the gig through a personal connection but said TikTok has greatly influenced hiring since. He breaks down how the short-video app has influenced the show's filming style and talent. If Madray were trying to land a spot on "SNL" today, though, he might have taken a different route. Now, "SNL" uses the app to spot talent like Marcello Hernandez, who blew up on TikTok and became a regular cast member on the show. Recently, he said, the show has been experimenting with shooting content vertically so it can fit the frame of a TikTok video.
Maesha Shonar created a pitch proposal instead of a standard media kit to land brand deals. She created her own pitch proposal instead, inspired by her work experience at consulting firm Ernst and Young. Here's the exact three-page pitch proposal template Shonar created and has used to land paid partnerships:Page 1 of Shonar's pitch proposal. Maesha ShonarPage 2 of Shonar's pitch proposal. Maesha ShonarPage 3 of Shonar's pitch proposal.
Maesha Shonar created a pitch proposal instead of a standard media kit to land brand deals. She created her own pitch proposal instead, inspired by her work experience at consulting firm Ernst and Young. Here's the exact three-page pitch proposal template Shonar created and has used to land paid partnerships:Page 1 of Shonar's pitch proposal. Maesha ShonarPage 2 of Shonar's pitch proposal. Maesha ShonarPage 3 of Shonar's pitch proposal.
Dance trends helped TikTok gain traction when the app first exploded in early 2020. TikTok has also helped several trained dancers earn income through brand deals and land jobs. TikTok has revolutionized the dance industry, helping professionals like Mahale earn more money and changing the fabric of choreography itself. From January to March, she made $1,500 in paid brand deals, according to documentation viewed by Insider. TikTok has also helped Mahale get more opportunities as a professional dancer.
Before TikTok, comedians often bet on auditions or personal connections to break into the industry. Today, with 417,000 followers, Rahma is carving out a new space for unscripted comedy on the app. Insider spoke with 20 entertainment and TikTok insiders, including a dozen comedians, about how TikTok has impacted the comedy industry. TikTok comedians are bypassing traditional industry gatekeepersComedian Kyle Gordon was "flailing" before TikTok. Five comedians said they felt traditional late-night shows and comedy TV were losing some of their cultural impact as TikTok encroaches.
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