Before he started a company 15 years ago selling the world’s smelliest fruit, Eric Chan had a well-paying job writing code for satellites and robots.
The fruit, durian, has long been a cherished part of local cultures in Southeast Asia, where it is grown in abundance.
When Mr. Chan began his start-up in his native Malaysia, durians were cheap and often sold from the back of trucks.
Last year, the value of durian exports from Southeast Asia to China was $6.7 billion, a twelvefold increase from $550 million in 2017.
China buys virtually all of the world’s exported durians, according to United Nations data.
Persons:
Eric Chan, Chan
Organizations:
China, United Nations
Locations:
Southeast Asia, Malaysia, China, Thailand, Vietnam