YouTube, which launched its YouTube Shopping affiliate program in 2021, has so far struggled to gain meaningful adoption, as Business Insider previously reported.
Bridget Dolan, managing director of YouTube Shopping partnerships, told BI the platform's greatest advantage is its user experience and the resources it can offer creators.
YouTube also has dedicated partner managers who communicate with shopping creators weekly to troubleshoot, share best practices, and plan in-person and virtual events, Dolan said.
Her team of YouTube Shopping partner managers helps creators with everything from which products and brands to link to what products are selling well to trending product search terms.
"YouTube Shopping is the idea that creators are talking about the products that they love and tagging them," Dolan said.
Persons:
Bridget Dolan, Dolan, It's
Organizations:
YouTube, Business, YouTube's Brand